Canadian Students Continue to Lead the Way on Cell Phone Recycling

Canadian Students Continue to Lead the Way on Cell Phone Recycling 
Recycle My Cell Student Challenge Winners Announced 
OTTAWA, Feb. 28, 2013 /CNW/ - Recycle My Cell, Canada's national recycling 
program for mobile phones and accessories, announced today the winners of the 
third annual Recycle My Cell Student Challenge. Held again in partnership with 
Waste Reduction Week in Canada, the Challenge saw Canadian students from 
kindergarten to post-secondary collecting as many old wireless devices as 
possible, including cell phones, smartphones, wireless PDAs, pagers, 
accessories and cell phone batteries. 
The Challenge took place from October 15 to November 15, 2012, with 131 
schools across Canada participating. A total of 4,260 cell phones were 
collected through the Challenge, along with over 270 kilograms of wireless 
accessories and batteries. 
"I want to thank all of the participants in this year's Challenge for showing 
us again that Canadian students continue to be dedicated to the environment, " 
said Bernard Lord, President & CEO of the Canadian Wireless Telecommunications 
Association (CWTA). "The success of the Recycle My Cell Student Challenge 
means a cleaner and more sustainable Canada for all of us, and these students 
should be applauded for their efforts." 
"Students participating inWaste Reduction Week in Canada and theRecycle My 
Cell Challenge showed a tremendous amount of enthusiasm and passion for 
environmental stewardship," said Jo-Anne St. Godard, Secretariat of Waste 
Reduction Week in Canada and Executive Director, Recycling Council of Ontario. 
"With so many new and upgraded devices coming to market so quickly, it's 
imperative that we properly manage the end-of-life of the devices they 
replace. With only an estimated12 per cent of mobile devices in Canada being 
recycled, building awareness with our youth and helping them take action is 
the foundation for better recycling rates." 
Based on student population, the school in the participating province or 
territory that collected the most cell phones and accessories will receive a 
$500 donation to support the school's green initiatives. 
The winning schools are: 
Holyrood Elementary School, Edmonton, Alberta
Bench Elementary School, Cowichan Bay, British Columbia
Andrew Mynarski V. C. Junior High School, Winnipeg, Manitoba
Tide Head Elementary School, Tide Head, New Brunswick
Long Island Academy, Beaumont, Newfoundland and Labrador Dr. T.L. 
SullivanJunior High School, Florence, Nova Scotia
Antler River Elementary School, Muncey, Ontario Colonel Gray Senior High 
School, Charlottetown, Prince Edward Island Le Jardin des Rêves, 
Saint-Laurent, Québec Winston High School, Watrous, Saskatchewan 
The Recycle My Cell Student Challenge was made possible by the generous 
support of the Recycle My Cell Partners: Bell, BlackBerry, Dell Canada Inc, 
Eastlink, GEEP Inc., GREENTEC, LG Electronics Canada Inc., Lynx Mobility, 
Mobilicity, Motorola Mobility, MTS, Nokia, Rogers Communications, Samsung 
Electronics Canada Inc., SaskTel, Sims Recycling Solutions, Sony Mobile 
Communications, TBayTel, TELUS, Videotron, Virgin Mobile Canada and WIND 
Recycle My Cell thanks all of the schools that participated in the third 
annual Recycle My Cell Student Challenge. If your school is interested in 
participating in the next Challenge, please contact 
Recycle My Cell operates year round, and if you would like to host a Recycle 
My Cell collection site in your community, please visit There is no cost to 
participate, and you will be providing a valuable service to your community by 
ensuring that e-waste is recycled responsibly. 
About Recycle My Cell
Recycle My Cell is Canada's national recycling program for mobile phones and 
accessories. The bilingual Web site - and - allows consumers to simply enter their postal code to 
locate the 10 drop-off locations closest to them where their devices will be 
accepted, regardless of brand or condition. The free program is run by the 
Canadian Wireless Telecommunications Association (CWTA), in conjunction with 
cell phone carriers and handset manufacturers, who have come together to raise 
awareness about the importance of cell phone recycling. 
About Waste Reduction Week in Canada 

Waste Reduction Week (WRW) in Canada was developed in 2001 by a coalition of 
13 recycling councils and sister organizations from across Canada and is 
delivered each October by the same group. The program's goal is to inform 
Canadians about the environmental and social ramifications of wasteful 
practices. WRW uses its "take action" messaging to empower all Canadians to 
adopt more environmentally conscious choices. Waste Reduction Week provides 
Canadians with information and ideas to reduce waste in all facets of daily 
living, creating solutions to the many environmental challenges we face. Learn 
more at 
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Media information and interview opportunities: Ashlee Smith, CWTA 613-233-4888 
ext. 227 
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-0- Feb/28/2013 18:00 GMT
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