Canadian Students Continue to Lead the Way on Cell Phone Recycling
Recycle My Cell Student Challenge Winners Announced
OTTAWA, Feb. 28, 2013 /CNW/ - Recycle My Cell, Canada's national recycling
program for mobile phones and accessories, announced today the winners of the
third annual Recycle My Cell Student Challenge. Held again in partnership with
Waste Reduction Week in Canada, the Challenge saw Canadian students from
kindergarten to post-secondary collecting as many old wireless devices as
possible, including cell phones, smartphones, wireless PDAs, pagers,
accessories and cell phone batteries.
The Challenge took place from October 15 to November 15, 2012, with 131
schools across Canada participating. A total of 4,260 cell phones were
collected through the Challenge, along with over 270 kilograms of wireless
accessories and batteries.
"I want to thank all of the participants in this year's Challenge for showing
us again that Canadian students continue to be dedicated to the environment, "
said Bernard Lord, President & CEO of the Canadian Wireless Telecommunications
Association (CWTA). "The success of the Recycle My Cell Student Challenge
means a cleaner and more sustainable Canada for all of us, and these students
should be applauded for their efforts."
"Students participating inWaste Reduction Week in Canada and theRecycle My
Cell Challenge showed a tremendous amount of enthusiasm and passion for
environmental stewardship," said Jo-Anne St. Godard, Secretariat of Waste
Reduction Week in Canada and Executive Director, Recycling Council of Ontario.
"With so many new and upgraded devices coming to market so quickly, it's
imperative that we properly manage the end-of-life of the devices they
replace. With only an estimated12 per cent of mobile devices in Canada being
recycled, building awareness with our youth and helping them take action is
the foundation for better recycling rates."
Based on student population, the school in the participating province or
territory that collected the most cell phones and accessories will receive a
$500 donation to support the school's green initiatives.
The winning schools are:
Holyrood Elementary School, Edmonton, Alberta
Bench Elementary School, Cowichan Bay, British Columbia
Andrew Mynarski V. C. Junior High School, Winnipeg, Manitoba
Tide Head Elementary School, Tide Head, New Brunswick
Long Island Academy, Beaumont, Newfoundland and Labrador Dr. T.L.
SullivanJunior High School, Florence, Nova Scotia
Antler River Elementary School, Muncey, Ontario Colonel Gray Senior High
School, Charlottetown, Prince Edward Island Le Jardin des Rêves,
Saint-Laurent, Québec Winston High School, Watrous, Saskatchewan
The Recycle My Cell Student Challenge was made possible by the generous
support of the Recycle My Cell Partners: Bell, BlackBerry, Dell Canada Inc,
Eastlink, GEEP Inc., GREENTEC, LG Electronics Canada Inc., Lynx Mobility,
Mobilicity, Motorola Mobility, MTS, Nokia, Rogers Communications, Samsung
Electronics Canada Inc., SaskTel, Sims Recycling Solutions, Sony Mobile
Communications, TBayTel, TELUS, Videotron, Virgin Mobile Canada and WIND
Recycle My Cell thanks all of the schools that participated in the third
annual Recycle My Cell Student Challenge. If your school is interested in
participating in the next Challenge, please contact firstname.lastname@example.org.
Recycle My Cell operates year round, and if you would like to host a Recycle
My Cell collection site in your community, please visit
http://www.recyclemycell.ca/host-a-drop-off-location. There is no cost to
participate, and you will be providing a valuable service to your community by
ensuring that e-waste is recycled responsibly.
About Recycle My Cell
Recycle My Cell is Canada's national recycling program for mobile phones and
accessories. The bilingual Web site - www.RecycleMyCell.ca and
www.recyclemoncell.ca - allows consumers to simply enter their postal code to
locate the 10 drop-off locations closest to them where their devices will be
accepted, regardless of brand or condition. The free program is run by the
Canadian Wireless Telecommunications Association (CWTA), in conjunction with
cell phone carriers and handset manufacturers, who have come together to raise
awareness about the importance of cell phone recycling.
About Waste Reduction Week in Canada
Waste Reduction Week (WRW) in Canada was developed in 2001 by a coalition of
13 recycling councils and sister organizations from across Canada and is
delivered each October by the same group. The program's goal is to inform
Canadians about the environmental and social ramifications of wasteful
practices. WRW uses its "take action" messaging to empower all Canadians to
adopt more environmentally conscious choices. Waste Reduction Week provides
Canadians with information and ideas to reduce waste in all facets of daily
living, creating solutions to the many environmental challenges we face. Learn
more at www.wrwcanada.com.
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Media information and interview opportunities: Ashlee Smith, CWTA 613-233-4888
ext. 227 email@example.com
SOURCE: CANADIAN WIRELESS TELECOMMUNICATIONS ASSOCIATION
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