Mahindra Comviva Partners With Human Factors International to Bring Renewed Focus on User Experience

 Mahindra Comviva Partners With Human Factors International to Bring Renewed
                           Focus on User Experience

  PR Newswire

  MUMBAI, February 28, 2013

MUMBAI, February 28, 2013 /PRNewswire/ --

Mahindra Comviva, the global leader in providing mobile VAS solutions, today
announced that it has partnered with Human Factors International,one of the
world's leading providers of user experience design services to bring great
User Experience to the forefront for its product portfolio. This partnership
will begin with selected products, including self-care, and expand to cover
the full portfolio.

Through a recent study jointly conducted by Human Factors International (HFI)
and Mahindra Comviva, it was realized that consumers preferred mobile
applications on their handsets to discover services, price plans and to
subscribe and track usage. These applications also help operators to increase
their engagement with end users in addition to enabling them to monetize
revenue through Value Added Services (VAS).

Speaking on the collaboration, Arun Tanksali, Chief Technology Officer,
Mahindra Comviva said, "User Experience matters hugely to make end users feel
comfortable and in control. This is true whether we need to make an
application easy to use or operators need to make it easier to discover, use
and track the multitude of services they offer. Mahindra Comviva's WebAxn
Selfcare solution is designed to help operators get the most value in this
rapidly growing space. We are very pleased to partner with Human Factors
International to ensure that we deliver a great User Experience to customers
and their subscribers. We see this as the beginning of a journey towards
putting User Experience at the heart of every one of our products."

Dr. Eric Schaffer, CEO & Founder, HFI commented, "We at Human Factors
International (HFI) are delighted to see Mahindra Comviva moving forward
towards an institutionalized practice in customer centricity. HFI will work as
a partner to design and implement a UX Design Infrastructure. We look forward
to measuring the business success of their improvements in customer centric
design. We confidently believe that this program will be a key strategic
contributor to Mahindra Comviva's competitive advantage and growth."

About Mahindra Comviva

Mahindra Comviva is the global leader in providing mobile financial and VAS
solutions. It's a subsidiary of Tech Mahindra and a part of the USD 15.9
billion Mahindra Group. With an extensive portfolio of solutions spanning
mobile finance, content, infotainment, messaging, mobile data and managed VAS
services, Mahindra Comviva enables service providers to enhance customer
experience, rationalize costs and accelerate revenue growth. Its solutions are
deployed by over 130 mobile service providers and financial institutions in
over 90 countries and enrich the lives of over a billion people, globally. For
more information, please visit www.mahindracomviva.com .

About Human Factors International

Dating back to 1981, Human Factors International (HFI) is the world's largest
company specializing in user-experience design. HFI provides a seamless suite
of advisory, training, certification, methods, standards and tools to
institutionalize user centricity. HFI has worked with more than half of global
fortune 500 companies. Select clients include Aditya Birla Group, Comviva,
Citi Group, Dell, Fedex, HP, Intel, Rolta, Staples.com, TCS, Times of India,
WalMart, World Bank, and many more. HFI corporate headquarters are located in
Fairfield, Iowa, with regional offices throughout the United States, South
Africa, Europe, India, Singapore and China. Visit www.humanfactors.com .

Primary Media Contact: Neha Mehra, neha.m@humanfactors.com , 91-9930006249

Secondary Media Contact: Sundeep Mehta, pr@mahindracomviva.com , 91-9910030732

Contact: PRN