SapientNitro Names Advertising Veteran Marcelo Sant'Iago Vice President, Business Development for Latin America

  SapientNitro Names Advertising Veteran Marcelo Sant'Iago Vice President,
  Business Development for Latin America

Business Wire

BOSTON & SAO PAULO -- February 28, 2013

SapientNitro, part of Sapient (NASDAQ: SAPE), today announced it has named
Marcelo Sant’Iago as vice president, business development for Latin America.
The appointment follows SapientNitro’s extension into Latin America earlier
this year with the acquisition of celebrated, Brazil-based digital agency,
iThink. Sant’Iago will report to SapientNitro’s chief operating officer,
Preston Bradford, and is charged with leading the agency’s growth across the
region.

“Marcelo’s deep industry expertise and extensive knowledge of Latin America
will be an invaluable addition as we continue our growth in this highly
strategic and rapidly evolving market,” said Alan J. Herrick, president and
CEO, Sapient. “His track record of helping global brands tap into the
opportunities in the region will enable us to continue to meet growing client
demand for innovative experiences around brand, digital and commerce that can
be leveraged across strategic markets in every part of the world.”

Sant’Iago brings more than two decades of experience creating growth
opportunities for top-tier brands in Latin America. Prior to joining
SapientNitro, Sant’Iago served as managing partner at MBreak Comunicação, a
business consultancy in Sao Paulo that advised companies looking to expand in
the Brazilian marketplace. Before that, he served as head of business
development at RealMedia, where he spearheaded partnerships with Google,
Pubmatic and Rightmedia. Sant’Iago also served as general manager of
MídiaClick, the first performance-based marketing agency in Brazil. He worked
closely with the Interactive Advertising Bureau (IAB) in the USA to create the
Brazilian chapter, where he served as president for two terms. In addition,
Sant’Iago has held senior executive positions at JWT and iProspect Brazil.

“SapientNitro is fundamentally redefining what it means to be an agency. Its
unique integration of creative, brand and technology expertise, delivered
under one global P&L, creates game-changing success for clients looking to
transform the way their brands engage consumers,” said Sant’Iago. “In Latin
America, we have digital in our veins. The consumer has been ready for a new
engagement model for a while now – one that creates multi-dimensional
experience spaces - and SapientNitro is equipped to help brands deliver it.”

Sant’Iago is responsible for leading the agency’s growth across Latin America,
including driving new business and expanding SapientNitro’s existing global
accounts that will benefit from the agency’s integrated capabilities in the
region.

“As one of the most influential leaders in advertising in Latin America,
Marcelo will be instrumental in extending our growth in Brazil and across the
region,” said Marcelo Tripoli, chief executive officer of SapientNitro iThink.
“His history of success with some of the world’s leading brands will also help
us identify new ways to collaborate with and leverage the strength of the
global SapientNitro team for the benefit of clients looking to create engaging
interactions with their always-on consumers in this market.”

SapientNitro is currently working with many multi-national clients in Latin
America through its operations in Sao Paulo and Miami, including Castrol,
Johnson & Johnson, Kraft, Google and Samsung.

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency
redefining storytelling for an always-on world. We’re changing the way our
clients engage today’s connected consumers by uniquely creating never-ending
stories across brand communications, digital engagement, and omni-channel
commerce. We call it Storyscaping, where art and imagination meet the power
and scale of systems thinking.

SapientNitro’s Idea Engineers represent a connected powerhouse of creative,
brand and technology expertise - one global team collaborating across
disciplines, perspectives and continents to create game-changing success for
our Global 1000 clients. We partner with industry-leading clients such as
Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31
cities across The Americas, Europe and Asia-Pacific.

Sapient is a registered service mark of Sapient Corporation

Contact:

Media Contact:
Sapient
David LaBar, +1-646-478-9846
dlabar@sapient.com
 
Press spacebar to pause and continue. Press esc to stop.