“Asahi Super Dry Taru-Nama” to Serve as the Official Beer of the 4th Annual LUCKYRICE™ Asian Food Festival

  “Asahi Super Dry Taru-Nama” to Serve as the Official Beer of the 4th Annual
  LUCKYRICE™ Asian Food Festival

Business Wire

TORRANCE, Calif. -- February 28, 2013

Asahi Beer USA, Inc. announced today that the Japanese beer company will serve
as co-sponsor for the 4^th Annual LUCKYRICE Asian culinary festival taking
place in major cities across America starting in April 2013.

Asahi Super Dry on Tap (Taru-Nama) - We recommend a generous creamy head on
top to seal in the "just ...

Asahi Super Dry on Tap (Taru-Nama) - We recommend a generous creamy head on
top to seal in the "just tapped" refreshment of this premium lager. (Photo:
Business Wire)

Founded in New York by Danielle Chang, the LUCKYRICE festival each year
attracts tens of thousands of participants to its events in New York, Los
Angeles and Las Vegas to taste culinary presentations of Asian cuisine
prepared by top celebrity chefs. This year, Asahi’s Super Dry On Tap
(Taru-Nama) Beer, imported from Japan’s Number One brewery, will take top
billing alongside the culinary dishes as the official beer for the festival.

Brewed in Japan then imported to America, the premium beer was developed by
Asahi Breweries after surveying  comments made by  over 5,000 participants who
asked for a beer that was refreshing, easy to drink, and went with any type of
meal. In brewing its Super Dry, Asahi follows more than 100 strict criteria to
create its proprietary brand. Since last year, sales of Asahi Super Dry
Taru-Nama have increased by 150% in the US.

At the LUCKYRICE festivals, Asahi will feature its special beer servers,
imported from Japan, to draw beer from its kegs. These compact servers, which
are approximately one-third the size of a conventional beer server, employ a
specially-machined tap that create a creamy foam as the beer is drawn. This
foam seals the beer, keeping it fresh longer.

The LUCKYRICE festival kicks off its annual celebration in New York City,
April 29, 2013 before making its way to Los Angeles on August 3, 2013, at the
Helms Bakery followed by satellite events in San Francisco, Las Vegas and
Miami. At each event, festival-goers will be able to experience defining
presentations of Asian-influenced cuisine by this year’s participating
celebrity chefs.

Asahi Vice President Moto Suzuki comments on Asahi’s role this year as
festival co-sponsor stating, “We look forward to serving Japan’s Number
One-selling beer, Asahi Super Dry Taru-Nama, at LUCKYRICE festivals across
America. Asahi Super Dry Taru-Nama is our most popular beer, not just in Japan
but worldwide. We believe this is due to our absolute commitment to quality in
manufacturing a beer that meets the exact needs and expectations of the
public.”

Asahi Beer USA invites the public to learn more about Asian food, drink and
culture by attending the LUCKYRICE events this year and sampling its Asahi
Super Dry Taru-Nama beer along with a superb assortment of Asian cuisine.

For updates on the events, please go to Asahi Beer’s Facebook page at:
www.facebook.com/asahibeerUSA or visit: www.asahibeerusa.com. For an overview
of the LUCKYRICE festival, please see: www.luckyrice.com.

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Contact:

Asahi Beer USA
Moto Suzuki, 310-214-9051
info@asahibeerusa.com