Affinion International Selected By Telefonica To Extend Loyalty Programs

   Affinion International Selected By Telefonica To Extend Loyalty Programs

Company to Expand Customer Engagement Programs for Spanish Telecommunications

PR Newswire

MADRID, Feb. 28, 2013

MADRID, Feb. 28, 2013 /PRNewswire/ --Affinion International, the global
leader in enabling companies to connect and engage with their customers,
thereby creating rewarding relationships and enhancing brand loyalty, today
announced that the company has been selected to provide brand-building
programs to customers of Telefonica, one of the largest telecommunications
providers in the world, and among the largest companies in Spain. Affinion
International launched its operations in Spain in 2009 and currently provides
services across a 16 country footprint, with a presence throughout Europe as
well as Latin America and South Africa.

Under the terms of the multi-year agreement, Affinion International will
create and market multiple programs on behalf of Telefonica. Affinion
International will rely on its extensive experience in building products and
services that are relevant to Telefonica's customers.

The agreement is expected to result in the creation of hundreds of jobs in
support of these programs, with many of those new jobs located in Spain.

"We identified international expansion as one of our largest and most
important growth opportunities," said Guillaume Huser, President of Affinion
International. "The agreement with Telefonica is a validation of our
investment in the region and builds a foundation for further international

Affinion International was selected after an extensive search by Telefonica,
in large part because of Affinion's significant experience with the desired
product offerings as well as the depth of experience in its marketing
channels. Affinion International is expected to provide Telefonica with a
partner capable of augmenting the already industry-leading suite of
value-added customer-centric programs offered by the telecommunications giant.

Affinion International anticipates that the agreement will accelerate the
scale and range of its operations in Spain, as the Company will be adding
resources and personnel in client management, data analytics, operations,
sales and marketing. The agreement with Telefonica will also be crucial in
supporting Affinion International's brand in the Spanish market, which has
been identified as one of the most important emerging markets for the Company.

About Affinion International
Affinion International, a Division of Affinion Group, provides a wide range of
protection, loyalty and lifestyle products that offer value to customers
whilst building additional revenue streams and increased customer-to-brand
loyalty for its partners. The division is made up of more than 1,200 employees
and offers services in 16 countries throughout Europe, Africa and South
America. Over the past 15 years, Affinion International has built an
impressive base that includes 13 of the top 20 EU financial institutions and
many of Europe's premier brands in travel and retail. For more information,

SOURCE Affinion Group

Contact: James Hart, Affinion Group, +1-203-956-8746,
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