Tens of Thousands More New Drivers to Learn Safe Driving Skills from Ford
Driving Skills for Life in 2013
DEARBORN, Mich., Feb. 28, 2013
DEARBORN, Mich., Feb. 28, 2013 /PRNewswire/ --
oThe Ford Driving Skills for Life (DSFL) program plans to double the number
of teen drivers it reaches on this year's U.S. high school tour to
oThe award-winning Ford Driving Skills for Life program will partner with
the Governors Highway Safety Association (GHSA) to reach about 200 high
schools across the United States this year
oFord Driving Skills for Life kicks off its 10th year of teaching new
drivers safe driving skills
oMore than 550,000 new drivers globally have utilized DSFL's online and
professional hands-on driver instruction
For the 10th year new drivers around the world will get an opportunity to
improve their skills through the Ford Driving Skills for Life (DSFL) program.
Traffic fatalities are the leading killer of American teens, according to the
Centers for Disease Control and Prevention, with about 2,700 drivers ages
16-19 killed annually on American roads.
"Inexperience is the leading cause of crashes in young drivers, and Ford
Driving Skills for Life includes a variety of engaging and targeted methods to
deliver key skill sets that boost young drivers' confidence and knowledge,"
said Jim Vella, president, Ford Motor Company Fund and Community Services.
"Our mission is to make the roads safer for everyone."
In 2013 Ford DSFL will reach about 200 high schools with its safe driving
materials, thanks to Ford Motor Company Fund and the Governors Highway Safety
Association (GHSA). GHSA calls Ford Driving Skills for Life the nation's most
comprehensive teen safe driving program, with hands-on community driving
events, Web-based learning, government grants, fun contests and free
educational materials for parents and teachers.
This year's plans include visits to at least 40 high schools to reach about
40,000 teen drivers, which is almost double the number of students reached
during last year's high school tour. Ford DSFL will visit high schools in
California, Texas, Oklahoma, Tennessee, Virginia and Arizona with an array of
activities focused on distracted driving and other common driving challenges
faced by teen drivers. Teens will be invited to community hands-on driving
clinics utilizing specially equipped vehicles. The clinics offer professional
drivers and multifaceted activities that build skills in four key areas:
driver distraction, speed/space management, vehicle handling and hazard
"Ford's commitment to partnering with states on teen driver education remains
unprecedented," said GHSA Chairman Kendell Poole. "With state and federal
highway safety funding continuing to be limited, Ford's support is
Ford DSFL is continuing its partnerships with the Illinois Department of
Transportation and Michigan Office of Highway Safety Planning to bring two
innovative programs to schools. Now in its sixth year, Operation Teen Safe
Driving has helped to reduce teen auto fatalities in Illinois by 48 percent
through a competition for innovative teen-led safe driving campaigns at more
than 105 high schools. The Strive 4 A Safer Drive program in Michigan is
modeled after the Illinois program and will reach almost 40 high schools this
Outside of the U.S., Ford DSFL works to reduce the number of traffic
fatalities and injuries by teaching safe driving skills to licensed drivers of
Ford DSFL is now in its sixth year in Asia with programs in mainland China,
India, Indonesia, Taiwan, Thailand, Vietnam, the Philippines and South Africa.
About 13,500 drivers were trained last year and more than 63,000 people have
been trained since the program began there.
Ford also is bringing DSFL to the Middle East in 2013. In partnership with the
United Arab Emirates Ministry of Higher Education and Scientific Research and
the Road and Transport Authority, Ford DSFL will visit three universities with
professional instructors who will demonstrate safe driving practices using
specially equipped Ford vehicles.
The needs of drivers and the local driving environment are addressed during
the training in each market. For example, in China DSFL added a segment on the
use of child safety seats after a new regulation went into effect there, and
sessions tailored for female drivers were conducted in several countries,
including Thailand and Indonesia.
In Vietnam Ford DSFL launched a No Honking campaign to reduce the adverse
effects on road safety of the prevalent and inappropriate use of vehicle
horns. Ford DSFL in India and China launched a campaign inviting drivers to
"pledge to drive safe," and this campaign will expand into more countries in
In 2013 Ford DSFL is launching an enhanced version of the interactive
Web-based training called "The Academy" on its website
www.drivingskillsforlife.com – which will be redesigned during the first half
of the year. Expanded use of social media and interactive Web-based tools also
is under way in the Asia Pacific region. Other free materials are available
upon request for students, educators, parents and community organizations.
About Ford Motor Company Fund and Community Services
Ford Motor Company Fund and Community Services works with community partners
to advance driving safety, education and community life. For more than 60
years, Ford Motor Company Fund has operated with ongoing funding from Ford
Motor Company (NYSE: F). The award-winning Ford Driving Skills for Life
program teaches new drivers through a variety of hands-on and interactive
methods. Innovation in education is encouraged through national programs that
enhance high school learning and provide college scholarships and university
grants. Through the Ford Volunteer Corps, more than 25,000 Ford employees and
dealers work on projects each year that better their communities in more than
20 countries. For more information, visit www.community.ford.com.
About the Governors Highway Safety Association
The Governors Highway Safety Association (GHSA) is a nonprofit association
representing the highway safety offices of states, territories, the District
of Columbia and Puerto Rico. GHSA provides leadership and representation for
the states and territories to improve traffic safety, influence national
policy and enhance program management and promote best practices. Its members
are appointed by their Governors to administer federal and state highway
safety funds and implement state highway safety plans. Contact GHSA at
202-789-0942 or visit www.ghsa.org.
SOURCE Ford Motor Company
Contact: Kelli Felker, +1-313-322-1790, email@example.com
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