SodaStream and EBOOST to Launch Natural Energy Flavors for SodaStream Home
Wellness expert Jillian Michaels applauds EBOOST and SodaStream partnership
AIRPORT CITY, Israel and NEW YORK, Feb. 28, 2013
AIRPORT CITY, Israel and NEW YORK, Feb. 28, 2013 /PRNewswire/ --SodaStream
International, Ltd. (NASDAQ:SODA), the world's leading manufacturer and
distributor of home carbonation systems, and EBOOST, a leading manufacturer
and distributor of natural energy drinks and supplements, today announced a
strategic agreement to license EBOOST flavors and proprietary energy blends
exclusively for use with SodaStream home soda makers.
"Energy drinks are a fast-growing sector in beverages, and we are excited to
offer a more natural option by adding EBOOST flavors to our portfolio," stated
Daniel Birnbaum, CEO of SodaStream. "Consumers turn to SodaStream for
smarter, better-for-you alternatives to packaged soda, and we look forward to
attracting new users as we expand deeper into specialty flavor choices."
"EBOOST is redefining the energy drink industry with a responsible product
that consumers can feel good about drinking," says Jillian Michaels, EBOOST's
Chief Energy Officer. "I've always supported products that encourage a healthy
lifestyle and combining EBOOST with an innovative and revolutionary product
like SodaStream offers a sparkling new way for consumers to enjoy those
products at home."
EBOOST continues to provide a healthy option for consumers in need of a boost.
CEOs and Founders Josh Taekman and John McDonald set out to create an
alternative that supplied a natural boost of energy while supplying the daily
suggested amounts of vitamins such as C, D, B12, B6, and Zinc.
The initial flavors will be Orange and Super-Berry (Acai Pomegranate), which
will be available during the second half of 2013. The terms of the agreement
were not disclosed.
SodaStream is the world's leading manufacturer and distributor of home
beverage carbonation systems which enable consumers to easily transform
ordinary tap water instantly into carbonated soft drinks and sparkling water.
Soda makers offer a highly differentiated and innovative solution to consumers
of bottled and canned carbonated soft drinks and sparkling water. Our products
are environmentally friendly, cost effective, promote health and wellness, and
are customizable and fun to use. In addition, our products offer convenience
by eliminating the need to carry bottles home from the supermarket, to store
bottles at home or to regularly dispose of empty bottles. Our products are
available at more than 60,000 retail stores in 45 countries around the world,
including 15,000 retail stores in the United States. For more information,
visit http://www.sodastream.com. To download SodaStream's IR app featuring
SEC filings, press releases, videos and more, please visit
http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad
or https://play.google.com/store/apps/details?id=com.theirapp.soda for your
Android mobile device.
EBOOST is a premium, vitamin-infused drink thatsupportsenergy, immunity,
recovery and focus. A responsible boost in an otherwise irresponsible
category, EBOOSTsupportsnatural energy from green tea and the suggested
daily allowance of essential vitamins and minerals. Offered in four delicious
flavors includingSuper Berry, Orange, Pink Lemonade and Acai Pomegranate,
EBOOST is available in effervescent powder packets and liquid shot form. For
more information, visit http://www.eboost.com.
Forward Looking Statements
This release contains forward-looking statements, which express the current
beliefs and expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number of known
and unknown risks and uncertainties that could cause our future results,
performance or achievements to differ significantly from the results,
performance or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to such
differences include risks relating to: our ability to expand into our target
markets, including the United States; our ability to continue to develop or
maintain our presence in retail networks; our ability to develop and implement
production and operating infrastructure to effectively support our growth; the
success of our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to maintain
our customer base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the distribution of
our beverage carbonation systems and consumables in each of the markets in
which we use third-party distributors; our ability to compete effectively with
other companies which currently offer, or may offer in the future, competing
products; potential product liability claims if any component of our beverage
carbonation systems is misused; our ability to protect our intellectual
property rights; our being found to have a dominant position in certain
markets which may place limits on our ability to operate; risks associated
with our being a multinational corporation, including fluctuations in currency
exchange rates; our potential exposure to greater than anticipated tax
liabilities; our products being subject to extensive governmental regulation
in the markets in which we operate; adverse conditions in the global economy
which could negatively impact our customers' demand for our products; and
other factors detailed in documents we file from time to time with the United
States Securities and Exchange Commission. Forward-looking statements in this
release are made pursuant to the safe harbor provisions contained in the
Private Securities Litigation Reform Act of 1995.
SOURCE SodaStream International Ltd.
Contact: SodaStream Contact: Yonah Lloyd, Chief Corporate Development and
Communications Officer, email@example.com, +972-3-976-2462; EBOOST
Contact: Josh Taekman, Co-Founder, firstname.lastname@example.org, +1-212-966-6130
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