ACLEDA Bank Earns Celent Model Bank Status for its Fiserv-Powered Mobile Banking Initiative

  ACLEDA Bank Earns Celent Model Bank Status for its Fiserv-Powered Mobile
  Banking Initiative

Business Wire

BROOKFIELD, Wis. -- February 28, 2013

Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services
technology solutions, announced today that its client, ACLEDA Bank, PLC., was
named a Celent Model Bank for 2013. Celent selected ACLEDA, headquartered in
Phnom Penh, Cambodia, based on its successful initiative to bring mobile
financial services to consumers without banking relationships, which the bank
accomplished using Mobiliti Reach™ from Fiserv.

Celent Model Banks are selected through independent review and scoring by
Celent analysts. The review process is based on three criteria: quantitative
success measure, which is weighted most heavily; degree of innovation; and
technology or integration excellence.

“When we select the Celent Model Banks each year, we focus on submissions that
clearly demonstrate that the initiative had a clear and sustainable impact on
the bank and its customers,” said Bob Meara, Senior Analyst with Celent’s
Banking Group. “ACLEDA’s mobile banking initiative was found to be compelling
and innovative, having clearly advanced the bank’s objective of making
financial services universally available to the people of Cambodia, regardless
of whether or not they have a banking relationship.”

In October 2012, ACLEDA expanded its services with Fiserv by deploying
Mobiliti Reach to enable financial services for market segments in Cambodia
that have no formal banking relationships. Using Mobiliti Reach, ACLEDA is now
able to reach consumers without access to banking services to create and fund
an ACLEDA mobile-only account. From this account, customers can complete
transactions including person-to-person payments, bill payments, mobile phone
top ups and cash deposits and withdrawals via ACLEDA branches, ATMs and
offline offices.

“ACLEDA has accomplished significant milestones this past year with its mobile
banking initiative,” said Serge van Dam, vice president, Mobile Solutions,
Fiserv. “The bank was able to grow at a rapid rate by taking advantage of the
unique attributes of the mobile channel to provide financial services to
previously underserved customer segments.”

Mobiliti Reach from Fiserv enables banks in emerging economies to deliver a
complete and carrier-independent mobile banking and payments solution. Suited
for major banks in rapidly evolving economies, Mobiliti Reach can enable its
users to reach existing banked customers, and new unbanked and underbanked
consumer segments.

Additional Resources:

  *Celent Model Banks 2013 –
  *Mobiliti Reach from Fiserv -
  *ACLEDA Bank, PLC. –

About Fiserv

Fiserv, Inc. (NASDAQ: FISV) is a leading global technology provider serving
the financial services industry, driving innovation in payments, processing
services, risk and compliance, customer and channel management, and business
insights and optimization. For more information, visit



Media Relations:
Julie Smith
Public Relations Manager
Fiserv, Inc.
Additional Contact:
Ann Cave
Director, Public Relations
Fiserv, Inc.
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