Southern Wine & Spirits of America and Treasury Wine Estates Announce Exclusive Appointments for Colorado and Indiana

  Southern Wine & Spirits of America and Treasury Wine Estates Announce
  Exclusive Appointments for Colorado and Indiana

Business Wire

MIAMI -- February 28, 2013

Wayne E. Chaplin, President and Chief Operating Officer, Southern Wine &
Spirits of America, Inc., (Southern) — the country’s leading wine and spirits
distributor —announced today that Southern has signed long-term distribution
agreements with Treasury Wine Estates (TWE) in Colorado and Indiana. These
agreements bring their partnership to a total of 18 U.S. markets. Both state
appointments are effective March 1, 2013.

Commenting on the expanded relationship with TWE, Chaplin said, “We appreciate
the confidence Treasury Wine Estates has demonstrated by selecting us to be
their partners in these two additional markets. Along with the entire Treasury
Wine Estates team, we look forward to building on our existing strong
foundation across the country to steward and grow TWE brands.”

Sandra LeDrew, Americas Managing Director for Treasury Wine Estates, added:
“We are pleased to expand our strong partnership with Southern to Colorado and
Indiana.” LeDrew added, “With this partnership and these two latest
agreements, we are confident that we will make significant progress on our
imperative to ‘Win in the Americas’.”

Brad Vassar, Southern’s Executive Vice President, General Manager, commented,
“With these most recent appointments, Southern now proudly handles a
significant portion of TWE’s national volume. This is a tremendous honor, an
exciting opportunity and a great responsibility for Southern — and we look
forward to rising to the challenge.”

Commenting about the new appointment of Treasury in Indiana, Art Salvi,
Southern’s Vice President, General Manager in Indiana, affirmed, “I am
thrilled to add the rich selection of Treasury’s wine brands to the Southern
portfolio in Indiana.” Southern’s Colorado Executive Vice President, General
Manager Richard Crossland concluded, “We look forward to representing
Treasury’s wonderful brands throughout the State of Colorado.”

These most recent appointments follow a series of TWE-Southern alignments that
have been confirmed in recent years — including exclusive alignment agreements
covering Washington and Oregon last July, and Montana, Utah and Wyoming last

About Southern Wine & Spirits of America, Inc.

Southern Wine & Spirits of America, Inc. is the nation’s largest wine and
spirits distributor and broker with operations in 35 markets. The multi-state
distributor currently operates in: Alabama, Alaska, Arizona, California,
Colorado, Delaware, the District of Columbia, Florida, Kentucky, Hawaii,
Idaho, Illinois, Indiana, Iowa, Maryland, Maine, Michigan, Mississippi,
Montana, Nevada, New Hampshire, New Mexico, New York, North Carolina, Ohio,
Oregon, Pennsylvania, South Carolina, Utah, Vermont, Virginia, Washington,
West Virginia and Wyoming. In addition, Southern operates in Minnesota through
a joint venture with J.J. Taylor Distributing Company. Southern also holds
operating licenses and permits in Nebraska and Texas. On a national basis,
Southern Wine & Spirits of America, Inc. employs nearly 14,000 team members.
Southern urges all retail customers and adult consumers to market, sell, serve
and enjoy its products responsibly. For more information about Southern and
its responsible consumption program, see:

About Treasury Wine Estates

Treasury Wine Estates (TWE) is a unique global wine company with a leading
international portfolio of new world wines.

From the establishment of Australia’s Penfolds in the mid-1840s to the 1876
founding of Beringer Vineyards, a winemaking legacy has been created. TWE is
now the world’s largest publicly-listed (ASX: TWE.AX) wine company with over
80 brands, including Beringer Vineyards, Penfolds, Lindeman’s, Chateau St.
Jean, Castello di Gabbiano, Matua Valley, Stags’ Leap Winery, Etude, Rosemount
Estate, Souverain, St. Clement, Wolf Blass, Cellar No. 8, Colores del Sol,
Meridian Vineyards, Be., The Skinny Vine and more.

With over 27,000 acres of sustainable vineyards, sales totaling nearly 32
million cases of wine annually, and revenues of about AU$1.64 billion, TWE
employs over 3,500 winemakers, viticulturists, sales, distribution and support
staff across 12 countries. For more information, visit


Southern Wine & Spirits of America, Inc.
Lee Brian Schrager, 305-625-4171
Vice President, Corporate Communications & National Events
Treasury Wine Estates
Joel Fisher, 707-299-3270
Vice President, Group Internal Communications / Corporate Affairs
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