Chevrolet Partners With Zumobi and Motor Trend to Power Integrated Mobile Brand Campaign Resulting in 37% Engagement Rate, 3x

Chevrolet Partners With Zumobi and Motor Trend to Power Integrated Mobile Brand 
Campaign Resulting in 37% Engagement Rate, 3x Higher
Than Industry Benchmarks 
Leading Mobile Media Company Brings Big Content to the Small Screen 
SEATTLE, WA -- (Marketwire) -- 02/28/13 --  Zumobi, a leading mobile
media company, today announced results for the mobile initiative of
the Chevrolet Technology Series campaign, an innovative content
advertising experience that ran across Motor Trend's print magazine,
website, iOS and Android apps. The Zumobi Brand Integration (ZBi)
campaign yielded an unprecedented 37% engagement rate, which means
that more than one out of every three people interacted with the
native mobile ad experience. With a level of engagement that exceeds
conventional desktop display and mobile web campaigns, this ad
creative not only showcases Zumobi's unique capabilities in
translating traditional advertising to the mobile platform but also
highlights the power of big content on the small screen. 
"We presented Zumobi with a challenge to preserve the creative
elements of our print and online campaign to create a cohesive brand
identity across mediums and yet build a unique experience that
addresses the specific usability and content aspects for mobile,"
said Carolin Probst-Iyer, Manager Digital Consumer Engagement at
General Motor's Chevrolet Division. "They far exceeded our
expectations on mobile. The results of a 37% engagement rate are a
testament to the success of this campaign, and the ZBi platform." 
Statistical highlights of the Chevrolet Technology Series ZBi mobile
campaign include: 


 
--  37% overall mobile engagement rate, meaning that more than one-third
    of people interacted with the Chevrolet ZBi campaign
--  Click-Through Rates (CTR) as high as 11.2% for the ZBi expandable Paso
    Doble ad units
--  6.8% of users saved the integrated content experience to their home
    screen via the ZBi Footprint feature, creating a leave-behind app on
    their mobile device
--  People spent as high as 6.4 minutes interacting with the Chevrolet ZBi
    ads

  
The Chevrolet Technology Series campaign yielded engagement stats three
times the industry benchmark of 12.8% for mobile rich-media ads as
reported by Mobile Marketer and more than thirteen times the aver
age
CTR of standard mobile banners.  
"Innovation and creativity have always been at the heart of great
advertising and the Chevrolet Technology Series is a perfect example
of this, said Ken Willner, CEO of Zumobi. We are thrilled to have
partnered with Chevrolet, Chevrolet's advertising agency
Commonwealth, and Motor Trend on this breakthrough campaign and that
our Zumobi Brand Integration Platform brought it to an enthusiastic
mobile audience." 
Chevrolet selected Zumobi in partnership with Source Interlink Media,
Motor Trend's parent company, and Commonwealth to translate the
six-part print advertorial series to mobile. The campaign, which
revealed new chapters of branded editorial content in a staggered
fashion from July through October 2012, was highly targeted to an
audience of car enthusiasts across Motor Trend's properties. From the
topic of design to the technology behind the Chevrolet Volt
powertrain, the series presented readers exclusive insight into how
the Chevrolet team pioneered engineering advancements across their
portfolio of vehicles.  
The immersive app-within-an-app experience begins with users being
presented with a Chevrolet branded loading screen and rich media ZBi
expandable Paso Doble banner and then directs attention to the
exclusive editorial content with a dashboard-like landing site within
the app. Featuring custom content modules for each of the six
experiences, in-app navigation allowed people to check out all past
content that had already been unlocked. The ZBi Footprint feature was
key to the campaign, enabling people to save the ad tile to their
home screen and revisit Chevrolet's content at any time. Visit
http://vimeo.com/60031147 to view the campaign in action.  
About Zumobi 
Zumobi is a leading mobile media company that partners with top media
brands to publish applications and provide integrated advertising
experiences on next-generation smartphones and connected devices.
Zumobi's portfolio of applications comprise The Zumobi Network, a
premium mobile app network that offers brand advertisers a
high-quality, transparent and brand safe environment to showcase
their brands and engage with their audiences. Through Zumobi's Brand
Integration (ZBi) rich media ad platform, the company enables leading
advertisers to truly connect with consumers in a way that is highly
immersive, yet organic to the app experience. To learn more, visit
www.zumobi.com or follow Zumobi on Twitter @Zumobi. 
About Chevrolet  
Founded in 1911 in Detroit, Chevrolet is now one of the world's
largest car brands, doing business in more than 140 countries and
selling more than 4.5 million cars and trucks a year. Chevrolet
provides customers with fuel-efficient vehicles that feature spirited
performance, expressive design, and high quality. More information on
Chevrolet models can be found at www.chevrolet.com. 
About Motor Trend  
Motor Trend, a publication of Source Interlink Media, LLC, was
founded in 1949 and has a circulation of 1.1 million and a total
readership of 7 million. Internationally recognized as one of the
leading brands in automotive publishing, MOTOR TREND comprises Motor
Trend Magazine; the award-winning website motortrend.com; the Motor
Trend YouTube Channel; Motor Trend Radio; Truck Trend; Motor Trend
Classic; Motor Trend International Auto Shows; Motor Trend en
Espanol; and the renowned Motor Trend Car, Truck, and SUV of the Year
Awards program. The MotorTrend.com website attracts more than 5.5
million unique visitors per month and its YouTube channel averages
more than 1 million views a week. Motor Trend's social media presence
spans 1.1 million followers across Facebook, Twitter, Instagram,
Pinterest and Google Plus. Follow along @MotorTrend. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2242703 
Media Contact 
Richard L. Tso
Barokas PR for Zumobi
Zumobi@barokas.com 
(206) 264-8220 
 
 
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