Aimia Drives Global Collaboration with Appointment of Group COO

Creation of new Group COO role leverages existing capabilities and enhances 
global focus 
MONTREAL, Feb. 27, 2013 /CNW Telbec/ - Aimia Inc. (TSX: AIM)today 
announcedchanges to its global leadership team that build on its existing 
strengths andwill enablethe company's strategic aspirations as the 
recognized global leader in loyalty management. 
Effective immediately, David Johnston, currently EVP, President & CEO EMEA, 
will assume the newly created role of Group COO, reporting into Group CEO 
Rupert Duchesne. As Group COO, Johnston will drive further development of the 
company's global operating model, building on the strengths of our regional 
businesses and harnessing the changes which have seen Aimia grow from less 
than 1,500 employees at the end of 2008 to over 4,000 employees in 20 
countries today. 
"Operational efficiency and effectiveness are critical to Aimia's ongoing 
success. This organizational evolution will allow the enterprise to continue 
on our growth trajectory while also building innovative products and services 
and ensuring delivery of operational excellence across our significant global 
footprint," said Rupert Duchesne, Group CEO. "David's proven track record of 
delivering growth across multiple platforms and geographies will sharpen the 
focus that Aimia needs to evolve into a truly global organization." 
The leaders of Aimia's key operating regions, Canada, EMEA, US, and Asia 
Pacific, will continue to drive regional strategy, operations and execution. 
They will report into the Group COO role to facilitate more collaboration and 
leverage the best of Aimia for our global clients. As Group COO, Johnston 
will also continue to be responsible for Global Business Development. In his 
most recent role at Aimia, Johnston has led the European region to double 
digit growth while also leading global business development efforts in 
emerging markets including India, Chile and Brazil. He joined Aimia in 2010 
from a long tenure at Pepsico International where he held a number of senior 
marketing and general management positions. 
Concurrent with the creation of the Group COO role, Liz Graham, currently on a 
medical leave of absence, will return later this year to the role of Executive 
Vice President, Operations & Strategic Initiatives. This role encompasses 
Ms. Graham's current responsibilities including overseeing the global CIO 
office, and is expanded to also include development and delivery of Aimia's 
scalable and efficient product set, supporting client needs and business 
Jan-Pieter Lips, currently Managing Director, Nectar UK and RMMEL, will step 
up as President for the EMEA Region. He becomes a member of the global 
Executive Committee with immediate effect, reporting to the Group COO. A 
Dutch national who has worked in the UK since 2003, Jan-Pieter is one of the 
pioneers of the loyalty management industry in Europe, having started his 
career with Loyalty Management Group in the Netherlands in 1997. 
Melissa Sonberg, Senior Vice President, Global Brand, Communications and 
External Affairs and a Founding Executive who stewarded the company's IPO 
process, and previously led the Human Resources, Public Affairs, IR, CSR and 
Legal functions,has announced her intention to retire from the organization 
during the fourth quarter following a transition of her current 
All appointments are effective immediately and all other roles remain 
About Aimia
Aimia Inc. ("Aimia") is a global leader in loyalty management. Employing more 
than 4,000 people in over 20 countries worldwide, Aimia offers clients, 
partners and members proven expertise in launching and managing coalition 
loyalty programs, delivering proprietary loyalty services, creating value 
through loyalty analytics and driving innovation in the emerging digital, 
mobile and social communications spaces. 
Aimiaowns and operates Aeroplan,Canada'spremier coalition loyalty 
program andNectar, theUnited Kingdom'slargest coalition loyalty program. 
In addition,Aimia owns stakes in Air Miles Middle East, Nectar Italia, 
Mexico'sleading coalition loyalty program Club Premier, Brazil's Prismah 
Fidelidade, and i2c, a joint venture with Sainsbury's offering insight and 
data analytics services in the UK to retailers and suppliers. Aimia also holds 
a minority position in Cardlytics, a US-based private company operating in 
transaction-driven marketing for electronic banking. Aimia is listed on 
theToronto Stock Exchange(TSX: AIM). For more information, visit us at 
Media Krista Pawley 416-352 3794 
Investors Karen Keyes 514-205 7163 
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ST: Quebec
-0- Feb/28/2013 01:29 GMT
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