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MPG Panel Of Tech And Auto Experts To Discuss In-vehicle App Integration March 12



MPG Panel Of Tech And Auto Experts To Discuss In-vehicle App Integration March
                                      12

PR Newswire

LOS ANGELES, Feb. 28, 2013

LOS ANGELES, Feb. 28, 2013 /PRNewswire/ --Consumers have come to expect a
connected world, whether it be through social media, news, weather, directions
or local searches on their smartphone apps. While this demand increases, many
car companies have lagged on integrating this technology into dashboards for
reasons such as safety, product cycles and government regulations. On March
12, the Motor Press Guild (MPG), the largest automotive media association in
North America, will host an elite panel of experts from automotive and
technology companies to discuss the future of in-vehicle app integration
moderated by car technology expert Doug Newcomb, writer for MSN Autos and
Wired Magazine.

The panelists will discuss the current state of the connected industry and its
future, while introducing us to their own app developments. The discussion
will also address the physical approach to integration – embedded in the head
unit versus mobile syncing – the segmentation of apps across automaker
platforms and the hot-button issue of distracted driving.

"We're currently at the ground floor of in-dash apps, with the
first-generation in only a handful of new cars," Newcomb commented. "As the
technology evolves and matures, we'll find out which platforms consumers
prefer – and which ones will set the standard. I'm looking forward to asking
this panel of experts what we can expect in the future." 

Panelists include: 
Michelle Avary, Director of Technology Strategy, HARMAN International
Industries, Inc. - Avary leads and develops technology strategies for all of
Harman's business lines including automotive systems, professional audio and
consumer audio.  She is responsible for technology scouting, identifying
trends, competitive intelligence and building partnerships in the Silicon
Valley.  Avary is a subject matter expert in automotive telematics, is a
patent holder and a registered lobbyist.

Henry Bzeih, Head of Kia's North American Infotainment Technology & Business
Unit -  Bzeih is responsible for leading Kia's North American Infotainment
Technology & Business planning organization. He is also responsible for the
end-to-end Connected Car organization which oversees the development and
execution of all connected services as well as management of the overall
connected services delivery network.

Jim Pisz, Corporate Manager, North American Business Strategy for Toyota Motor
Sales, U.S.A., Inc. - Pisz leads the Alternative Fuels team, Business
Innovation/Partnership team and a team that focuses on Government Affairs
associated with new technologies at Toyota Motor Sales, U.S.A., Inc.  The
current focus of Pisz's work includes projects related to vehicle
electrification, hydrogen infrastructure, car sharing, autonomous driving
vehicles and other technologies being developed at Toyota and in the
innovation labs of 21st century companies located within the U.S.

Andrew Poliack, Director, Automotive Business Development for QNX - Poliack is
the director of business development for QNX Software Systems' automotive
market segment.  He is a founding member of multiple consortia, speaks
frequently at automotive telematics events and advises analysts on trends and
issues in the automotive market. He holds patents for a framework that
consolidates access to multimedia devices, and for social in-vehicle
navigation via images encoded with location data. He also helped define and
launch the QNX CAR application platform, which significantly reduces the
upfront engineering needed to develop connected in-vehicle systems.

Wayne Ward, Vice President of Emerging Solutions for Sprint Nextel - Ward
leads the company's Emerging Solutions Group, with responsibility for
developing M2M (machine-to-machine) and connected vehicle solutions. Emerging
Solutions utilizes the network, systems and open-device expertise of Sprint
Nextel and its strategic partners to deliver innovative integrated product
applications to business and consumer markets.  These include Sprint Velocity
for Vehicle Manufacturers and Usage-based Insurance Solutions, as well as
solutions for fleet management, retail, smart grid, asset tracking and
security. 

Who: Motor Press Guild
What: March Luncheon
When: Tuesday, March 12, 2013, 11:30 a.m.
Where: The Proud Bird Restaurant, 11022 Aviation Blvd., Los Angeles, CA 90045

ABOUT MPG
The Los Angeles-based Motor Press Guild (MPG) is the largest automotive media
association in North America with more than 800 members. This non-profit trade
guild is dedicated to promoting professionalism in automotive journalism
through education and information exchange. Members include journalists and
analysts from print, broadcast and online outlets as well as public relations
representatives, consumer groups and governmental bodies tied to the
automotive industry. The organization hosts regular meetings featuring key
figureheads in the auto industry and is widely recognized for its annual Dean
Batchelor Award program and annual industry MPG Track Day.

For more information on the Motor Press Guild, please visit
MotorPressGuild.org, the MPG Facebook page or Twitter @MotorPressGuild. For
media inquiries please contact MPG publicity chair Brendan Flynn at
310-444-1850 or bflynn@laautoshow.com.

SOURCE Motor Press Guild

Website: http://www.motorpressguild.org
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