21st.com Ranked Number One for Site Responsiveness in Recent Keynote Study of Auto Insurance Websites

21st.com Ranked Number One for Site Responsiveness in Recent Keynote Study of
                           Auto Insurance Websites

PR Newswire

Wilmington, Del., Feb. 28, 2013

Wilmington, Del., Feb. 28, 2013 /PRNewswire/ -- Keynote, a global leader in
internet and mobile cloud testing and monitoring, has ranked the 21st Century
Insurance website, 21st.com, the top in the industry based on technical
quality and responsiveness (transaction time), and number three in reliability

(Logo: http://photos.prnewswire.com/prnh/20080605/LATH062)

"21st Century Insurance is proud to earn the best in class ranking for
responsiveness," said Ken Murray, head of e-Business for 21st Century
Insurance. "Being recognized as the industry's leading site for responsiveness
and number three in reliability by a trusted third-party like Keynote is a
testament to the work we have done to continually enhance the design,
functionality and technical quality of 21st.com."

Winners of Keynote Competitive Research studies are invited to participate in
the company's Online Excellence Program, which recognizes the "best of the
best" web sites as ranked in the studies. The rankings are based on responses
from real users, who were observed as they accomplished tasks on each of the
sites studied.

Keynote measured a typical transaction of researching and obtaining an auto
insurance policy quote online. Each measured transaction began at the site's
home page and then followed the process of obtaining information and
requesting an auto insurance quote on the site. Based on the thousands of
transactions monitored over the course of the study, 21st Century Insurance
ranked first for responsiveness and third in reliability.

About 21st Century Insurance
21st Century Insurance is part of the Farmers Insurance Group of Companies^®,
insuring over 2 million vehicles across 49 states and Washington, D.C. Founded
in 1958, 21st Century Insurance is dedicated to providing customers with
excellent coverage and award-winning service while helping them save on auto
insurance. For more information, visit 21st.com.

About Farmers Insurance                  

Farmers Insurance Group of Companies is a leading U.S. insurer group of
automobiles, homes and small businesses and also provides a wide range of
other insurance and financial services products. Farmers Insurance is proud to
serve more than 10 million households with more than 20 million individual
policies across all 50 states through the efforts of over 50,000 exclusive and
independent agents and nearly 24,000 employees.

Farmers is a trade name and refers to the business activities of Farmers
Group, Inc. and the Farmers Exchanges. Farmers Group, Inc., along with its
subsidiaries, is wholly owned by the Zurich Insurance Group, and provides
non-claims administrative services to the Farmers Exchanges. The Farmers
Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire
Insurance Exchange and Truck Insurance Exchange), including their subsidiaries
and affiliates, owned by their policyholders. For more information about
Farmers, visit its Web site at www.farmers.com or at

Contact: Mark Toohey
         Terrence Cahill

SOURCE Farmers Insurance

Website: http://www.farmersinsurance.com
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