Dentsu Releases Kibo Robot Photos and Announces Their Names

  Dentsu Releases Kibo Robot Photos and Announces Their Names

           —Humanoid Communication Robots Named Kirobo and Mirata—

Business Wire

TOKYO -- February 27, 2013

Dentsu Inc. (TOKYO:4324)(ISIN:JP3551520004)(President & CEO: Tadashi Ishii;
Head Office: Tokyo; Capital: 58,967.1 million yen) announced today the
selection of the names "Kirobo" and "Mirata" for the two humanoid
communication robots being developed under the KIBO ROBOT PROJECT, a joint
research project being carried out in collaboration with the Research Center
for Advanced Science and Technology, the University of Tokyo; ROBO GARAGE Co.,
Ltd.; and Toyota Motor Corporation.

Robot astronaut Kirobo (Photo: Business Wire)

Robot astronaut Kirobo (Photo: Business Wire)

Visitors to the Kibo Robot website ( were asked to submit
two names each, and a total of 2,452 names were received. Together, the two
names Kirobo and Mirata represent hope for the future. Kirobo will be sent to
the International Space Station in June, while Mirata will stay on Earth. They
are shown in the photos below.

The KIBO ROBO PROJECT members are currently conducting all the reviews and
experiments needed to launch a robot into space, and final completion is
scheduled for this spring. Kirobo will be sent to the International Space
Station this summer, and in the winter will come face-to-face with Japan
Aerospace Exploration Agency (JAXA) astronaut Koichi Wakata, the first
Japanese commander of the International Space Station. They will then take
part in the world's first conversation experiment held between a person and a
robot in outer space. In addition to acting as a backup for Kirobo, Mirata
will participate in educational activities and events that target children
here on Earth.

A two-minute video trailer summarizing the tests made to date can be viewed on
the website starting from today. The images used in this
press release can also be downloaded from this website.

The project collaborators hope to disseminate Japan's technological strengths
to the international community through the project's activities, and make a
contribution to the development of industry and science education.

Robot Specifications
•  Dimensions:     Height: 34 cm, Width: 18 cm, Depth: 15 cm (approx.)
•   Weight:          1000 g (approx.)
•   Language:        Japanese
                     Voice (speech) recognition, natural language processing,
•   Main features:   voice (speech) synthesis, telecommunications functions,
                     communication actions, facial recognition camera,
                     recording camera

The specifications are current as of the date of this press release, and are
subject to change due to on-going development.

About Dentsu Inc.
Founded in 1901, Dentsu Inc. has held the position of the world's largest
single-brand agency for 40 years. Through its unique "Integrated Communication
Design" approach, Dentsu offers multinational clients the most comprehensive
range of advertising and marketing services in the industry. While continuing
to pursue innovation in the digital arena, Dentsu is active in the production
and marketing of sports, movies, anime and other entertainment content on a
global scale. The Dentsu Group has more than 6,000 clients and around 22,000
employees worldwide.
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Dentsu Inc.
Shusaku Kannan, (813) 6216-8042
Senior Manager
Corporate Communications Division
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