Wireless Ronin Breaks Down Barriers to Digital Signage With Samsung's New Smart Signage Displays

Wireless Ronin Breaks Down Barriers to Digital Signage With Samsung's New Smart 
Signage Displays 
MINNEAPOLIS, MN -- (Marketwire) -- 02/28/13 --   Wireless Ronin
Technologies, Inc. (NASDAQ: RNIN), a leading digital marketing
technologies company, has aligned with Samsung Electronics America,
the number one worldwide provider of commercial LCD displays, to
offer a breakthrough in digital signage solutions for retail, QSRs or
any business looking to transform how they engage their customers and
increase sales without the cost, complication and limitations of
traditional digital signage. 
The revolutionary digital marketing solution combines the fourth
generation of Wireless Ronin's RoninCast(R) software with Samsung's
new Samsung Smart Signage Platform displays, both of which debuted
this week at the Digital Signage Expo (DSE) in Las Vegas. 
Samsung's Smart Signage displays include a built-in CPU that powers
an Internet connection and a new open-source media player, allowing
for cloud-based video playback and interactive content delivered by
RoninCast software, without needing a separate device. Replacing
external media player devices and monitors today with integrated
ultra-flat and lightweight, large-format smart displays ensures
cleaner and simpler installation and operational processes that can
save both time and money. 
When powered by RoninCast 4.0 software, Samsung displays can present
vivid, engaging and dynamic content, including real-time data
updates, custom industry content, and food service content like menus
and coupons. RoninCast software facilitates easy promotion and
limited time offer implementation, as well as the integration of key
brand messaging, local community news and social media feeds. The
integrated platform gives businesses a true plug-and-play solution,
from content creation and installation, to content validation,
software upgrades and network monitoring.  
"We're excited to partner with Samsung as one of the earliest
adopters of their Smart Signage Platform," said Scott Koller,
president and CEO of Wireless Ronin. "Despite the clear and
compelling benefits digital marketing can deliver, deploying digital
signage, especially across multiple locations, can seem like a
daunting and expensive project. RoninCast 4.0 software, combined with
Samsung's new Smart Signage Platform, dramatically simplifies
deployment and ongoing management, breaking down these barriers and
opening the field to a much larger universe of potential users."  
"Samsung's open-source digital signage software ties in perfectly
with the new HTML5 capabilities of RoninCast 4.0 software, providing
clear advantages for the end user by lowering costs, simplifying
installation, improving uptime, and ultimately increasing the ROI for
our customers," continued Koller. "An embedded device with video
playback and browser capabilities is something WRT has been asking of
the display manufacturers for a long time, and Samsung is one of the
first to respond with their new Smart Signage Platform. We plan to
leverage its capabilities with our new RoninCast 4.0 software
release." 
Summary of Benefits from Combined Offering: 


 
--  Rather than requiring a separate display and player, the single
    Samsung Smart Signage Platform solution allows for more efficient and
    less costly installation and ongoing support.
    
    
--  Samsung's Smart Signage Platform interface enables RoninCast 4.0
    software to gather information from the displays for better monitoring
    and support, including remote management of the player and displays,
    like controlling power, color, and other adjustments.
    
    
--  Samsung's Smart Signage Platform eliminates player expense and
    maintenance issues, reduces cabling and complexity, and allows cleaner
    installations, featuring extremely thin displays mounted virtually
    flush with walls.
    
    
--  The combined platform takes advantage of features introduced in
    RoninCast 4.0 software, including omni-channel capabilities using
    HTML5 to push content to multiple channels and devices.

  
To learn more about RoninCast 4.0 software and Samsung's new Smart
Signage Platform, visit Wireless Ronin in Booth #1649 at DSE. 
About Wireless Ronin Technologies, Inc.
 Wireless Ronin Technologies
(WRT) (www.wirelessronin.com) is a marketing technologies company
with leading expertise in traditional and emerging digital media
solutions, including digital signage, interactive kiosks, mobile,
social media and web. WRT's marketing technology is transforming how
businesses engage customers, improving operating efficiencies and
increasing revenues. Since the launch of its RoninCast(R) digital
signage software in 2003, WRT has been a leader in the digital
signage industry with cutting-edge technology, services and support,
which includes consulting, creative development, project management,
installation, training, support and hosting. The company's common
stock trades on the NASDAQ Capital Market under the symbol "RNIN."
Follow the company on twitter at http://twitter.com/#!/wirelessronin,
or "Like us" on Facebook under Wireless Ronin Technologies, Inc. 
Forward-Looking Statements
 This release contains certain
forward-looking statements of expected future developments, as
defined in the Private Securities Litigation Reform Act of 1995.
These forward-looking statements reflect management's expectations
regarding continued operating improvement and other matters and are
based on currently available data; however, actual results are
subject to future risks and uncertainties, which could materially
affect actual performance. Risks and uncertainties that could affect
such performance include, but are not limited to, the following:
estimates of future expenses, revenue and profitability; the pace at
which the company completes installations and recognizes revenue;
trends affecting financial condition and results of operations;
ability to convert proposals into customer orders; the ability of
customers to pay for products and services; the revenue recognition
impact of changing customer requirements; customer cancellations; the
availability and terms of additional capital; ability to develop new
products; dependence on key suppliers, manufacturers and strategic
partners; industry trends and the competitive environment; and the
impact of losing one or more senior executives or failing to attract
additional key personnel. These and other risk factors are discussed
in detail in the risk factors section of the company's Annual Report
on Form 10-K filed with the Securities and Exchange Commission on
March 21, 2012. 
Company Contact:
Darin P. McAreavey
Senior Vice President and Chief Financial Officer
dmcareavey@wirelessronin.com 
952-564-3525  
Investor Relations Contact:
Matt Glover or Michael Koehler
Liolios Group, Inc.
RNIN@liolios.com 
949-574-3860 
 
 
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