National PTA and Amazon Team Up to Support Family Reading

National PTA and Amazon Team Up to Support Family Reading 
Amazon Donates Kindle E-Readers to Low-Income and At-Risk Youth and
Families Across the U.S. 
ALEXANDRIA, VA -- (Marketwire) -- 02/28/13 --  The National PTA(R)
today announced Amazon Kindle will be the exclusive sponsor of a new
Family Reading Experience program to be hosted by local PTAs in
cities across the United States. Throughout 2013, the National PTA
and Kindle will work together to encourage family involvement with
their children's reading.  
Children develop a love of reading when parents are consistently
involved, especially children between the ages of 7-11 who are
graduating from picture books to chapter books. At this age they are
beginning to explore everything that reading has to offer. In fact,
parental involvement and access to books has a greater impact on
kids' reading skills than household income, according to the 2013
Kids & Family Reading Report by Scholastic.  
"National PTA is honored to work with Kindle to provide parents with
proven techniques for improving their child's reading fluency,
comprehension and passion," said National PTA President Betsy
Landers. "The role of families in literacy does not end when children
enter school. Families' continued interest, involvement, concern and
caring make a significant difference in this crucial area of
learning."  
"Making reading more accessible and more enjoyable is a core mission
at Amazon. We are thrilled to be working with the National PTA to
help parents get their kids excited about reading," said Neil
Lindsay, Vice President, Amazon Kindle. "Reading is just more fun
when you can access millions of books quickly, carry your library
with you and look up words in the dictionary, which is how Kindles
can help children read more." 
The PTA Family Reading Experience, Powered by Kindle, is a set of
free activities that engage the entire family. The activities focus
on improving the reading skills of children between kindergarten and
fifth grade. The program is designed to be easy for PTAs to implement
events within their schools and to help teach strategies to parents
and other adults for participating in their children's reading
process, with the goals of improving their children's reading
comprehension and motivation. 
The program brings together phonological awareness, phonics, fluency,
comprehension and vocabulary, and includes activities with both
physical books and e-books. The National PTA developed the curriculum
in consultation with family engagement and literacy experts.  
As the "Official E-reader of the National PTA," Amazon Kindle will
donate Kindles for the National PTA to distribute to PTAs in
low-income or at-risk schools.  
National PTA has piloted the PTA Family Reading Experience in ten
schools in Baltimore, MD and Albuquerque, NM, receiving positive
feedback from the attendees:  
"Some families like ours have a ton of books at home. But what makes
this program so great is that it gives families who don't have so
many books the same opportunity to read with their children." -
Jocelyne L., PTA president and mother of three boys  
"When parents encourage reading at home, the kids see that it can be
fun. At school, they see it as work." - Shiquetta D., kindergarten
teacher 
"Technology is widely used by kids today. Some people aren't
fortunate to have their own (devices) at home, but they still need to
know how to use them. At [a] Family Reading [Experience], families
can use the Kindles and make reading fun for their kids." - Keya C.,
mother of a second grader 
National PTA will make the curriculum available for PTAs nationwide
starting in March -- 
 National Reading Month. PTA parents interested
in bringing the PTA Family Reading Experience, Powered by Kindle, to
their schools can learn more at PTA.org/familyreading. PTA membership
is required to access the full set of program resources. In addition,
Amazon customers can learn more about Kindle for kids at
www.amazon.com/kindleforkids. 
About National PTA  
National PTA(R) comprises millions of families, students, teachers,
administrators, and business and community leaders devoted to the
educational success of children and the promotion of parent
involvement in schools. PTA is a registered 501(c)(3) nonprofit
association that prides itself on being a powerful voice for all
children, a relevant resource for families and communities, and a
strong advocate for public education. Membership in PTA is open to
anyone who wants to be involved and make a difference for the
education, health, and welfare of children and youth. 
To view this release in a media-rich format, go to:
http://www.pwrnewmedia.com/2013/national_pta/kindle/ 
Editor's Note: B-roll and photography from the pilot events are
available for download and use by the media with proper credit to the
National PTA. Please visit http://www.viddler.com/v/71cd0b06 to
access the video and http://flic.kr/s/aHsjE8YmAF to access the
photographs.  
Abi Weaver 
National PTA
571-329-9355
aweaver@pta.org