HP Announces New Digital Signage Players to Help Retailers Engage Customers
Latest HP MP4 and HP MP6 Players Let Retailers Share Timely
Information, Offer Interactive and Compelling In-Store Experiences
PALO ALTO, CA -- (Marketwire) -- 02/28/13 -- HP (NYSE: HPQ) has
announced two new affordable media players that can be coupled with
the company's digital signage displays to help retail and hospitality
businesses bring stunning, informative, interactive digital
experiences to clientele.
The new HP MP6 Digital Signage Player can be deployed by retailers to
meet the most demanding dynamic content requirements. Using the
latest Intel(R) dual core processor and high-definition (HD)
graphics, the HP MP6 can power digital mall or hotel directories. It
also can engage the shopper in an interactive brand experience when
paired with a touch-enabled screen.
The new HP MP4 Digital Signage Player is HP's thinnest player, ideal
for common signage implementations in retail or hospitality settings.
The HP MP4 can display visually appealing brand-related content
through static images or full-screen videos to improve the store
experience. The HP MP4 features a 64-bit AMD processor with Radeon HD
6320 graphics, creating compelling promotional merchandising
ailers want to incorporate innovative technologies to inform,
engage and attract customers to their stores but many still struggle
with the complexity or cost," said Ray Carlin, vice president and
general manager, Retail Solutions, HP. "HP's new media players and
its full portfolio of signage solutions mean retailers of any size
will be able to deploy affordable and compelling in-store signage."
The Omnichannel experience -- today
Retailers are using HP signage
to appeal to new generations of online shoppers who enjoy browsing
items or otherwise interacting with a store's brand. Retailers can
enable a seamless and engaging "omnichannel" environment by aligning
the experience a customer has online with the one in the physical
store. This might include a digital screen in the store that allows
shoppers to access a wish list they created online.
Both the HP MP4 and HP MP6 players feature a streamlined Windows(R)
Embedded operating system, have high reliability and can be mounted
on the back of a digital screen to maximize space.
Additional information is available at www.HP.com/go/digitalsignage.
Pricing and availability
The HP MP4 and MP6 players will be
available in North America and Latin America (except Brazil) later
this month. Pricing information is available from HP resellers.
HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio
that spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP
is available at http://www.hp.com.
Intel is a trademark of Intel Corporation in the U.S. and other
countries. AMD is a trademark of Advanced Micro Devices, Inc.
Microsoft and Windows are U.S. registered trademarks of Microsoft
This news release contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or uncertainties
materialize or such assumptions prove incorrect, the results of HP
and its consolidated subsidiaries could differ materially from those
expressed or implied by such forward-looking statements and
assumptions. All statements other than statements of historical fact
are statements that could be deemed forward-looking statements,
including but not limited to statements of the plans, strategies and
objectives of management for future operations; any statements
concerning expected development, performance, market share or
competitive performance relating to products and services; any
statements regarding anticipated operational and financial results;
any statements of expectation or belief; and any statements of
assumptions underlying any of the foregoing. Risks, uncertainties and
assumptions include macroeconomic and geopolitical trends and events;
the competitive pressures faced by HP's businesses; the development
and transition of new products and services and the enhancement of
existing products and services to meet customer needs and respond to
emerging technological trends; the execution and performance of
contracts by HP and its customers, suppliers and partners; the
protection of HP's intellectual property assets, including
intellectual property licensed from third parties; integration and
other risks associated with business combination and investment
transactions; the hiring and retention of key employees; assumptions
related to pension and other post-retirement costs and retirement
programs; the execution, timing and results of restructuring plans,
including estimates and assumptions related to the cost and the
anticipated benefits of implementing those plans; the resolution of
pending investigations, claims and disputes; and other risks that are
described in HP's filings with the Securities and Exchange
Commission, including HP's Annual Report on Form 10-K for the fiscal
year ended October 31, 2012. HP assumes no obligation and does not
intend to update these forward-looking statements.
Copyright 2013 Hewlett-Packard Development Company, L.P. The
information contained herein is subject to change without notice. The
only warranties for HP products and services are set forth in the
express warranty statements accompanying such products and services.
Nothing herein should be construed as constituting an additional
warranty. HP shall not be liable for technical or editorial errors or
omissions contained herein.
+ 1 650 258 8906
Press spacebar to pause and continue. Press esc to stop.