HP Announces New Digital Signage Players to Help Retailers Engage Customers

HP Announces New Digital Signage Players to Help Retailers Engage Customers 
Latest HP MP4 and HP MP6 Players Let Retailers Share Timely
Information, Offer Interactive and Compelling In-Store Experiences 
PALO ALTO, CA -- (Marketwire) -- 02/28/13 --  HP (NYSE: HPQ) has
announced two new affordable media players that can be coupled with
the company's digital signage displays to help retail and hospitality
businesses bring stunning, informative, interactive digital
experiences to clientele.  
The new HP MP6 Digital Signage Player can be deployed by retailers to
meet the most demanding dynamic content requirements. Using the
latest Intel(R) dual core processor and high-definition (HD)
graphics, the HP MP6 can power digital mall or hotel directories. It
also can engage the shopper in an interactive brand experience when
paired with a touch-enabled screen. 
The new HP MP4 Digital Signage Player is HP's thinnest player, ideal
for common signage implementations in retail or hospitality settings.
The HP MP4 can display visually appealing brand-related content
through static images or full-screen videos to improve the store
experience. The HP MP4 features a 64-bit AMD processor with Radeon HD
6320 graphics, creating compelling promotional merchandising
ailers want to incorporate innovative technologies to inform,
engage and attract customers to their stores but many still struggle
with the complexity or cost," said Ray Carlin, vice president and
general manager, Retail Solutions, HP. "HP's new media players and
its full portfolio of signage solutions mean retailers of any size
will be able to deploy affordable and compelling in-store signage."  
The Omnichannel experience -- today
 Retailers are using HP signage
to appeal to new generations of online shoppers who enjoy browsing
items or otherwise interacting with a store's brand. Retailers can
enable a seamless and engaging "omnichannel" environment by aligning
the experience a customer has online with the one in the physical
store. This might include a digital screen in the store that allows
shoppers to access a wish list they created online. 
Both the HP MP4 and HP MP6 players feature a streamlined Windows(R)
Embedded operating system, have high reliability and can be mounted
on the back of a digital screen to maximize space.  
Additional information is available at www.HP.com/go/digitalsignage. 
Pricing and availability
 The HP MP4 and MP6 players will be
available in North America and Latin America (except Brazil) later
this month. Pricing information is available from HP resellers. 
About HP
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meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio
that spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP
is available at http://www.hp.com.  
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Editorial contacts 
Karin Taylor
+ 1 650 258 8906
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