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Reed's Inc. Announces the Launch of Four New Flavors of Reed's Culture Club Kombucha


Reed's Inc. Announces the Launch of Four New Flavors of Reed's Culture Club Kombucha

LOS ANGELES, CA -- (Marketwire) -- 02/28/13 -- Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that they have added four new flavors to their new Reed's Culture Club Kombucha line. The flavors are Pomegranate Ginger, Passion Mango Ginger, Cabernet and Coconut Water Lime.

Chris Reed, Founder, Chairman and CEO of Reed's Inc., stated, "We continue to have a great response to our initial four flavors of Kombucha and many requests are coming in from retailers around the country for more variety of flavors. Our first flavors were very inspired, with nouveau flavor combinations like Hibiscus Grapefruit Ginger Kombucha. In this new round of flavor development, we were compelled to be even more inventive, resulting in our new Coconut Water Lime Kombucha -- the first marriage of the fast growing coconut water and Kombucha beverage categories. Our new Cabernet Kombucha was inspired by our customers telling us they are using our Kombucha as a wine substitute. Since our third quarter 2012 launch, we have emerged as a clear front-runner in the competitive Kombucha category, establishing ourselves as the number two player. Our sights are clearly set to be number one."

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed's, please visit the Company's website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew

Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew

SAFE HARBOR STATEMENT Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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Contact:

Investor Relations Reed's, Inc. (310) 217-9400 ext. 18 Email: ir@reedsinc.com www.reedsinc.com

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