Reed's Inc. Announces the Launch of Four New Flavors of Reed's Culture Club Kombucha

Reed's Inc. Announces the Launch of Four New Flavors of Reed's Culture Club 
LOS ANGELES, CA -- (Marketwire) -- 02/28/13 --  Reed's, Inc. (NYSE
MKT: REED), maker of the top-selling sodas in natural food stores
nationwide, announced today that they have added four new flavors to
their new Reed's Culture Club Kombucha line. The flavors are
Pomegranate Ginger, Passion Mango Ginger, Cabernet and Coconut Water
Chris Reed, Founder, Chairman and CEO of Reed's Inc., stated, "We
continue to have a great response to our initial four flavors of
Kombucha and many requests are coming in from retailers around the
country for more variety of flavors. Our first flavors were very
inspired, with nouveau flavor combinations like Hibiscus Grapefruit
Ginger Kombucha. In this new round of flavor development, we were
compelled to be even more inventive, resulting in our new Coconut
Water Lime Kombucha -- the first marriage of the fast growing coconut
water and Kombucha beverage categories. Our new Cabernet Kombucha was
inspired by our customers telling us they are using our Kombucha as a
wine substitute. Since our third quarter 2012 launch, we have emerged
as a clear front-runner in the competitive Kombucha category,
establishing ourselves as the number two player. Our sights are
clearly set to be number one."  
About Reed's, Inc. 
Reed's, Inc. makes the top-selling natural sodas in the natural foods
industry sold in over 13,000 natural food markets and supermarkets
nationwide. Its six award-winning non-alcoholic Ginger Brews are
unique in the beverage industry, being brewed, not manufactured and
using fresh ginger, spices and fruits in a brewing process that
predates commercial soft drinks. The Company owns the top-selling
root beer line in natural foods, the Virgil's Root Beer product line,
and the top-selling cola line in natural foods, the China Cola
product line. In 2012, the Company launched Reed's Culture Club
Kombucha line of organic live beverages. Other product lines include:
Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's
started producing private label natural beverages for select national
chains. Reed's products are sold through specialty gourmet and
natural food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains.  
For more information about Reed's, please visit the Company's website
at: or call 800-99-REEDS.  
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Reed's Facebook Fan Page at 
 Some portions of this press release,
particularly those describing Reed's goals and strategies, contain
"forward-looking statements." These forward-looking statements can
generally be identified as such because the context of the statement
will include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements that
describe future plans, objectives or goals are also forward-looking
statements. While Reed's is working to achieve those goals and
strategies, actual results could differ materially from those
projected in the forward-looking statements as a result of a number
of risks and uncertainties. These risks and uncertainties include
difficulty in marketing its products and services, maintaining and
protecting brand recognition, the need for significant capital,
dependence on third party distributors, dependence on third party
brewers, increasing costs of fuel and freight, protection of
intellectual property, competition and other factors, any of which
could have an adverse effect on the business plans of Reed's, its
reputation in the industry or its expected financial return from
operations and results of operations. In light of significant risks
and uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as a
representation by Reed's that they will achieve such forward-looking
statements. For further details and a discussion of these and other
risks and uncertainties, please see our most recent reports on Form
10-K and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events, or
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Investor Relations 
Reed's, Inc.
(310) 217-9400 ext. 18
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