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EA Announces Real Racing 3 is Now Available Across Mobile Platforms

  EA Announces Real Racing 3 is Now Available Across Mobile Platforms

  Third Iteration of the Popular Real Racing Franchise Delivers the Ultimate
                     Racing Experience on Mobile for Free

Business Wire

REDWOOD CITY, Calif. -- February 28, 2013

Electronic Arts Inc. (NASDAQ: EA) announced today that Real Racing™ 3 is now
available for the iPhone ®, iPad ®, iPod touch ®, Google Play and Amazon
Appstore. Developed by the EA Firemonkeys studio, the game  delivers the most
exhilarating handheld racing experience and features 46 licensed vehicles
covering three classes, a 22 car grid across real world tracks, eight varied
event types and over 900 events. Real Racing 3 is available as a free
download--a first for the critically-acclaimed franchise--and was designed and
developed from the ground up as a free-to-play experience.

Real Racing 3 features hundreds of hours of gameplay, making it one of the
most robust mobile games available to date. All of  the game’s content is
available for free without players needing to pay to progress. In-game
monetization will enable players to accelerate their experience and speed up
car servicing and upgrade wait times by spending virtual currency, which can
either be purchased or earned through racing events, levelling-up, obtaining
trophies and competing with friends.

“With Real Racing 3’s console-quality graphics, realistic gameplay and
unparalleled depth of content, the Real Racing franchise is once again raising
the bar for mobile games,” said Nick Earl, Senior Vice President & General
Manager EA All Play Label. “By developing Real Racing 3 to be a freemium
title, we’ve removed the barrier of entry, thereby expanding the game’s
audience and making it easier to find multiplayer opponents, as well as giving
players the freedom to enjoy the game when and how they want.”

The ability to play against friends whenever and wherever is key to one of
Real Racing 3’s new features, Time Shifted Multiplayer™ (TSM). This new mode
of competitive multiplayer allows players to race against their friends, even
if they have different devices or if they’re offline.

“Real Racing 3 is the best in the series, sporting some of the most advanced
multiplayer technology in the industry today,” said Tony Lay, GM of the
Firemonkeys. “Time Shifted Multiplayer adapts everyone’s racing styles to
competing cars on the track using leaderboards and previous times to emulate
how they’d drive those courses. Now everyone will be able to battle against
each other for bragging rights on the track anytime, anywhere in a more
realistic manner.”

Praised for its console-quality graphics, Real Racing 3 displays dynamic
reflections, persistent car damage and fully functioning rear view mirrors in
real time to enhance the realism of the race day experience. Game features
include:

  *Real Cars – The largest ever roster of cars available in a Real Racing
    title from all-new  manufacturers like Porsche, Lamborghini, Dodge,
    Bugatti and Audi. Feel the intensity of an authentic race grid of 22 cars
    for the first time on mobile.
  *Real Tracks – A first for the Real Racing series. Burn rubber around a
    full lineup of real tracks in multiple configurations from top locations
    around the world, including Mount Panorama, Mazda Raceway Laguna Seca,
    Circuit de Spa-Francorchamps, Silverstone, Hockenheimring, Melbourne CBD,
    and many more.
  *Real People – With Real Racing 3’s Time Shifted Multiplayer™ (TSM) you can
    race anyone, anytime, even if they’re offline. Every single career event
    is filled with the fully interactive AI-controlled time shift doubles of
    your Game Center or Facebook friends, as well as other players from around
    the world.
  *More Choice Than Ever – Compete in 900+ events including cup races,
    elimination, endurance, and drag races. Upgrade a wide selection of
    different car parts to maximize car performance. See the action through a
    variety of camera angles and fine tune the controls to your personal
    preference.
  *The Premier Racing Experience – Persistent car damage, fully functioning
    rear view mirrors, and dynamic reflections enhance the realism of the race
    day experience. Real Racing 3 delivers a rich, next-gen racing experience
    in the most advanced cross-platform social and competitive racing
    community ever.

To download Real Racing 3 for free, please visit
http://www.firemonkeys.com.au/downloadR3. For more information on Real Racing
3, watch the launch trailer  here and please visit
http://www.facebook.com/RealRacing. Additional assets including screenshots
are available at http://info.ea.com.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 275 million registered players and operates
in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA
Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about
EA is available at http://info.ea.com.

Real Racing, Time Shifted Multiplayer, The Sims andNeed for Speed are
trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA
International (Studio and Publishing) Ltd. Battlefield is a trademark of EA
Digital Illusions CE AB. John Madden, NFL and FIFA are the property of their
respective owners and used with permission. iPhone, iPad, iPod touch, and
iTunes are registered trademarks of Apple Inc. App Store is a service mark of
Apple Inc. All other trademarks are the property of their respective owners.

Contact:

Electronic Arts
Alexis McDowel, 650-628-7703
PR Director
amcdowel@ea.com
or
Fleishman-Hillard for EA
Carol Quito, 415-318-4109 (Media)
carol.quito@fleishman.com