ChildObesity180 Announces $1 Million In Grants To Revolutionize School Physical Activity

    ChildObesity180 Announces $1 Million In Grants To Revolutionize School
                              Physical Activity

First Lady Michelle Obama's "Let's Move! Active Schools" campaign encourages

PR Newswire

CHICAGO, Feb. 28, 2013

CHICAGO, Feb. 28, 2013 /PRNewswire/ -- Active Schools Acceleration Project
(ASAP), an initiative of ChildObesity180, today announces a creative grant
opportunity to get kids moving in America's schools. ASAP Acceleration Grants
totaling $1,000,000 will be awarded to 1,000 schools to implement
award-winning and innovative physical activity programs. First Lady Michelle
Obama is encouraging schools to apply for a grant through her "Let's Move!
Active Schools" campaign, which also debuts today.


Research demonstrates that physically active kids do better academically and
behaviorally, and schools are a great place for boosting children's physical
activity. Schools can apply for a grant to kick-start one of three physical
activity programs – 100 Mile Club, BOKS, or CHALK/Just Move. Each program
offers a fun and flexible approach to school-based physical activity, ensuring
a match for schools of all types, sizes, and in all geographies.

Teachers, parents, coaches, and other school wellness "champions" who are
ready to take a leadership role in bringing physical activity to their school
are encouraged to apply. Acceleration Grant applications will be accepted from
February 28 through April 22, 2013. For more information, visit

"ASAP's Acceleration Grants program takes innovative and scalable programs and
makes them available to schools nationwide with seed funding, training, and
support," says Christina D. Economos, PhD, Vice-Chair and Director of
ChildObesity180, Associate Professor at the Gerald J. and Dorothy R. Friedman
School of Nutrition Science and Policy at Tufts University, and a leading
researcher in the field of childhood obesity prevention.

The private sector is stepping up to play a lead role. Lead funding for ASAP
Acceleration Grants has been provided by the Cigna Foundation with additional
funding provided by Kaiser Permanente. According to David Cordani, President
and CEO of Cigna Corporation and a Charter Member of ChildObesity180, "Cigna
is committed to investing in effective programs such as ChildObesity180 to
provide children with a foundation for a lifetime of health. We are proud to
support this campaign and are committed to making meaningful change."

The three available programs —100 Mile Club, BOKS, and CHALK/Just Move—were
selected during ASAP's Innovation Competition held last year and recognized in
Washington, D.C., along with six other winning models.

  oThe 100 Mile Club presents elementary school students with a
    straightforward challenge: run, jog, or walk 100 miles over the course of
    the school year. Students of all abilities jump at the chance to log miles
    during designated running times before or after school, during recess, and
    at sanctioned community events.
  oBOKS is a before-school program designed to prepare children for a day of
    learning. BOKS features structured group play emphasizing aerobic
    exertion, fun, and team spirit.
  oCHALK/Just Move is a classroom-based activity program designed to get
    students up and active at their desks. Originally developed in New York
    City by NewYork-Presbyterian Hospital/Columbia University Medical Center,
    the program demonstrates that, even without a gymnasium or outdoor play
    space, a school can become an active school.

"We are thrilled to be generating momentum to bring innovative and flexible
programs to scale," said Peter Dolan, Chair of ChildObesity180. "With the
collaboration of the First Lady's "Let's Move! Active Schools" campaign, the
Partnership for a Healthier America, Cigna Foundation, and Kaiser Permanente,
we are moving closer to our shared goal of reversing the childhood obesity

About ChildObesity180
Active Schools Acceleration Project (ASAP) is an initiative of
ChildObesity180, an organization committed to cross-sector collaboration to
reverse the trend of childhood obesity. ChildObesity180 membership comprises
national leaders from the public, nonprofit, academic, and private sectors who
are using their reach and expertise to drive an integrated national strategy
to prevent childhood obesity. The organization is chaired by Peter Dolan,
former CEO of Bristol-Myers Squibb. Leading Tufts University childhood obesity
and nutrition researcher Dr. Christina Economos serves as Vice-Chair and
Director, and Dr. Miriam Nelson, a Professor at the Friedman School of
Nutrition Science and Policy, is Co-Director. Founded in 2009, ChildObesity180
is conducted in collaboration with Tufts University. The Robert Wood Johnson
Foundation and the JPB Foundation are strategic funders. For more information
about ChildObesity180 and the Active Schools Acceleration Project, please

SOURCE ChildObesity180

Contact: Dabney Lawless, Lawless PR, +1-585-472-4338,
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