Consumers Submitting Leads Sold by Autobytel Accounted for Nearly 4% of All New Retail Car Sales over Last Two Years

  Consumers Submitting Leads Sold by Autobytel Accounted for Nearly 4% of All
  New Retail Car Sales over Last Two Years

– New Study Shows These Consumers Purchased Approximately 824,000 New Cars for
                                 2011-2012 –

Business Wire

IRVINE, Calif. -- February 28, 2013

Autobytel Inc. (Nasdaq: ABTL), a leading provider of online consumer purchase
requests, or leads, and marketing resources for the automotive industry, today
announced that consumers submitting leads sold by the company accounted for
approximately 4% of all new retail car sales in the United States for 2011
through 2012.

A recently-completed study by Autobytel in partnership with R.L. Polk & Co.,
an independent automotive research company, showed that consumers who
submitted leads sold by Autobytel to dealers accounted for approximately
824,000 new retail car sales over just the last two years. For 2012 alone, 5%
to 6% of total sales for each of several major automobile manufacturers
resulted from these consumers.

“This study confirms Autobytel’s relevancy and significance to automotive
consumer shopping behavior. It also attests to the high quality of the leads
we provide to our dealer and manufacturer customers,” said Jeffrey H. Coats,
President and Chief Executive Officer of Autobytel. “We remain committed to
providing value to the auto industry through our focus on enhancing quality
and high sales conversion rates.”

About Autobytel Inc.
Autobytel Inc., an online leader offering consumer purchase requests, or
leads, and marketing resources to car dealers and manufacturers and providing
consumers with the information they need to purchase new and used cars,
pioneered the automotive Internet when it launched its flagship website,
www.autobytel.com, in 1995. Autobytel continues to offer innovative products
and services to help consumers buy, and auto dealers and manufacturers sell,
more used and new cars. Autobytel has helped tens of millions of automotive
consumers research vehicles; connected thousands of dealers nationwide with
motivated car buyers; and helped every major automaker market its brand
online. Through its flagship website, network of automotive sites and
respected online affiliates, Autobytel continues its dedication to innovating
the industry’s highest quality Internet programs to provide consumers with a
comprehensive and positive automotive research and purchasing experience, and
auto dealers, dealer groups and auto manufacturers with some of the industry’s
most productive and cost-effective customer referral and marketing programs.

Investors and other interested parties can receive Autobytel news releases and
invitations to special events by accessing the online registration form at
investor.autobytel.com/alerts.cfm.

Contact:

Investors:
Autobytel Inc.
Curtis E. DeWalt
Chief Financial Officer
949-437-4694
curtisd@autobytel.com
or
PondelWilkinson Inc.
Roger Pondel/Laurie Berman
310-279-5980
pwinvestor@pondel.com
or
Media:
Splash Media
Jennifer Lange
949-916-4820
jlange@getsplashmedia.com
 
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