D&B Informed Perspective Webinar Sheds Light On Big Data Landmines, Opportunities

  D&B Informed Perspective Webinar Sheds Light On Big Data Landmines,
  Opportunities

 Online Event Provides Insight into Drivers for Enterprise-wide Data Quality

Business Wire

SHORT HILLS, N.J. -- February 27, 2013

D&B (NYSE: DNB), the world’s leading source of commercial information and
insight on businesses, hosted an online event for several hundred global
customers and media on leveraging Big Data to protect, empower and grow
business.

As part of D&B’s Informed Perspective thought leadership webinar series, Paul
Ballew, Global Chief Data and Analytic Officer, provided customers with a
streamlined approach to monetizing business data by making it relevant and
actionable. The ability to rapidly identify only that information vital to a
business is more pressing than ever. Today, there is more data produced every
60 seconds than was created in a year, 25 years ago. Eighty percent of that
data is unstructured.

“According to a leading industry analyst firm, poor data quality drains a
company an average of $8.2 million annually in squandered resources and
expenses for operational inefficiencies, missed sales and unrealized new
opportunities,” said Ballew. “Information has increased exponentially with
advances in social, mobile, and cloud-based data and so has the opportunity to
monetize that information.”

D&B research indicates that companies embracing the journey to Turn Big Data
into

Big Insight typically focus on five key areas:

1. Viewing data quality as a business issue, not an IT issue;

2. Establishing an explicit data governance strategy at the point of entry to
create and maintain enterprise-wide data quality;

3. Seeing the path to growth as having nothing less than a 360-degree view of
any company;

4. Accepting the fact that in today’s data-driven world, sales and marketing
success and quality data are inextricably linked; and

5. Understanding that data quality ROI is a short-term leap of faith that
delivers very measurable long- term growth and results.

A replay of the Turn Big Data into Big Insight webinar discussion is available
at
http://www.dnb.com/lc/sales-marketing-education/leverage-big-data-for-customer-insights.html#.
D&B’s Informed Perspective thought leadership series strives to inform and
educate decision makers about the most pressing opportunities and issues
facing organizations in areas related to commercial business information and
insights.

About Dun & Bradstreet® (D&B)

Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial
information and insight on businesses, enabling companies to Decide with
Confidence® for 171 years. D&B's global commercial database contains more than
220 million business records. The database is enhanced by D&B's proprietary
DUNSRight® Quality Process, which provides our customers with quality business
information. This quality information is the foundation of our global
solutions that customers rely on to make critical business decisions.

D&B provides solution sets that meet a diverse set of customer needs globally.
Customers use D&B Risk Management Solutions™ to mitigate credit and supplier
risk, increase cash flow and drive increased profitability; D&B Sales &
Marketing Solutions™ to increase revenue from new and existing customers; and
D&B Internet Solutions™ to convert prospects into clients faster by enabling
business professionals to research companies, executives and industries, over
the web.

For more information, please visit www.dnb.com.

Contact:

Dun & Bradstreet
Media:
Patricia Colpitts, 512-578-8016
colpittsp@dnb.com
or
Investor Relations:
Roger Sachs, CFA, 973-921-5914
sachsr@DNB.com