Nordic Semiconductor and Japanese Partners Demonstrate Application Development-ready Bluetooth Low Energy Modules at MWC 2013

Nordic Semiconductor and Japanese Partners Demonstrate Application 
Development-ready Bluetooth Low Energy Modules at MWC 2013 
BARCELONA, Spain, Feb. 27, 2013 /CNW/ - Ultra low power (ULP) RF specialist 
Nordic Semiconductor ASA (OSE: NOD) today announces demonstrations of 'blank' 
Bluetooth low energy modules from Japanese suppliers on the company's booth 
(Hall 6, stand 6C70) at Mobile World Congress 2013. The modules, based on 
Nordic's award-winning nRF51822 multiprotocol System-on-Chip (SoC), boast 
fully-compliant Bluetooth low energy protocol software cleanly separated from 
a blank application stack area ready for rapid development of the customer's 
own code. 
The modules being demonstrated come from leading Japanese ODMs Braveridge Co. 
Ltd, Fujitsu Component Limited, and Hosiden Corporation. Braveridge is 
exhibiting the "BVMCN5101_BK", Fujitsu Component the "MBH7BLZ02-100057", and 
Hosiden the "HRM1017". Other manufacturers are expected to release similar 
modules during 2013. 
These vendors selected the nRF51822 SoC for the modules because of its ultra 
low power consumption and RF performance, but also because, uniquely, the RF 
protocol software is separated from the developer's own application code. 
This separation brings three advantages: first, the modules are supplied 
complete with Nordic's verified and qualified Bluetooth low energy stack; 
second, the clean boundary between application and protocol stack simplifies 
development, and third, the application code can be developed on the nRF51822 
chip's integrated 32-bit ARM® Cortex™-M0 based processor. 
Because the modules from each supplier will be shipped as Bluetooth v4.0- and 
RF-approved, development project timescales are shortened and costs reduced. 
Code development is accelerated by removing the need to struggle with 
integration of application code as part of a vendor-imposed application 
development framework. 
In addition, the nRF51822-based modules' processor allows for flexible 
application customization using the highly popular and familiar ARM Cortex 
programming environment without recourse to an external processor and 
associated development kit. 
"The Bluetooth low energy protocol stack in the nRF51822-based modules from 
our Japanese partners will be shipped as tested and qualified so the developer 
can focus solely on the application code," explains Mitsuo Yamazaki, Nordic's 
Regional Sales Manager for Japan. "This is impossible with competing devices 
and makes it much easier for designers to develop Bluetooth Smart-powered 
applications for the lucrative market for 'appcessories' - an accessory 
wirelessly paired with an 'app' on a smartphone or tablet computer. This 
market is in its infancy, but is forecast to become huge." 
Steven Keeping,,, +61-403-810827 
SOURCE: Nordic Semiconductor 
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CO: Nordic Semiconductor
-0- Feb/27/2013 16:26 GMT
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