Kuala Lumpur to Host Asia Harley Days in Conjunction with Harley-Davidson's Global 110th Anniversary Celebrations

 Kuala Lumpur to Host Asia Harley Days in Conjunction with Harley-Davidson's
                    Global 110th Anniversary Celebrations

  PR Newswire

  KUALA LUMPUR, Malaysia, Feb. 27, 2013

KUALA LUMPUR,Malaysia, Feb. 27, 2013 /PRNewswire/ -- Harley-Davidson , Inc,
along with the Ministry of Tourism Malaysia and the Malaysia Convention &
Exhibition Bureau (MyCEB), announced that Kuala Lumpur will play host to Asia
Harley Days to be held in September this year. This event is being organised
in conjunction with the Harley-Davidson 110th Anniversary celebrations, making
it the exclusive regional experience hub in South East Asia.

Asia Harley Days will be the culmination of a year-long, global celebration
taking place across 11 countries on six different continents.

Greg Willis, Director of Marketing Operations, Harley-Davidson Asia Pacific
said, "Kuala Lumpur is the perfect place to hold this event due to its
strategic location in South East Asia and the strong support of the Ministry
of Tourism Malaysia and MyCEB, which recognises the huge tourism potential of
Malaysia playing host to Asia Harley Days."

With support from the Ministry of Tourism Malaysia and MyCEB, Asia Harley Days
will take place at the Kuala Lumpur City Centre and include members of the
Harley Owners Group (H.O.G.), the motor company's official riding club, taking
part in numerous planned activities.

H.O.G. members from all over the world are expected to attend this
celebration. The event is free, and is open to members of the public which
will be held from 14 to 20 September 2013. Events and activities include a
flag parade, promotions, exhibition, displays, demo rides as well as a
nationwide riding tour. For H.O.G. members, the event includes a welcome
dinner, special access, promotions and deals throughout the week's events.

"Indeed, Malaysia is a country that is conducive for countless types of events
and, coupled with a myriad of interesting activities that is unique to the
country, the participants will have an excellent time. Asia Harley Days in
2013 is a very big event for Malaysia. It is expected to draw at least 5,000
foreign attendees which is worth RM50 million in economic impact to the
country," said Zulkefli Sharif, CEO of MyCEB.

Harley-Davidson fans are invited to join the celebrations online, where they
can share videos, images and experiences on Facebook, Twitter with the hashtag
#HD110, and at www.h-d.com/110 .

Website: http://www.harley-davidson.com/
Website: http://www.h-d.com/110
Contact: Mercatus+ Malaysia (for Harley-Davidson, Inc), Sim Teong Eu,
+60-3-6203-5800, +60-16-215-2328, teongeu.sim@mercatus.com.my
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