Acision Extends Mobile Messaging Functionality for Turkcell's Customers

Acision Extends Mobile Messaging Functionality for Turkcell's Customers 
Award-winning personalised messaging platform gives users an enriched 
experience with greater messaging control 
READING, England, Feb. 27, 2013 /CNW/ - Acision, the global leader in mobile 
messaging, today announced the deployment of its award-winning*, personalised 
messaging platform, Acision Message Plus, at Turkcell (NYSE:TKC) (ISE: TCELL), 
the leading communications and technology company in Turkey. Acision Message 
Plus enables Turkcell's customers to enjoy innovative messaging services that 
enhance the functionality of traditional SMS with features such as (online) 
message archiving, message delivery control (copy/forward), black and white 
list creation, and SMS auto signature, providing an enriched user experience 
and service differentiation for Turkcell in a highly competitive market. 
The popularity of mobile messaging still has not hit its ceiling, particularly 
with the arrival of richer messaging services into the market. To increase the 
longevity of text, operators globally are looking for innovative ways to 
enrich the SMS experience by introducing service enhancements. Personalised 
messaging services from Acision, provide new features which meet the unique 
requirements of different subscriber segments, making text messaging a richer, 
more valued medium. Acision estimates that personalisation services for 
messaging can increase revenue by up to 15% when offered to customers. 
"Having enjoyed a long-standing relationship with Acision for a number of 
years, they continue to be our trusted mobile messaging partner of choice, 
particularly because of their unparalleled experience in deploying value added 
services," said Burak Sevilengul, Chief Consumer Marketing Officer at 
Turkcell. "With the addition of personalised messaging with Acision Message 
Plus, we are able to offer our subscribers enhanced messaging capabilities 
that enrich the user experience, whilst giving more choice and empowerment on 
the services they select and use. In meeting our customer's individual needs 
and creating sticky services, we believe this differentiation will raise 
customer satisfaction thereby building customer loyalty." 
The initial services are being launched to a sub set of Turkcell's total 35.1 
million subscriber base in Turkey. However, as a result of the 
highly-scalable, high-capacity infrastructure of Acision Message Plus, 
Turkcell can continue to extend its messaging capability to design and launch 
new, innovative messaging services for its subscribers in the future. 
"Consumer messaging behaviours have changed radically over the last few years, 
with users messaging more and expecting a richer experience. They want 
services that provide reach, reliability, can be customised and are easy to 
use and address their specific needs," said, Russell Grahame, SVP and GM at 
Acision. "Just as conventional voice and email were enhanced with services 
such as divert copy, personalised messaging from Acision provides similar 
functionality extensions to SMS which are suitable for both smartphone and 
feature phone owners. This enables network operators to differentiate their 
messaging services beyond price and in doing so generate additional chargeable 
traffic." 
Acision Message Plus easily integrates into Turkcell's existing Acision SMSC 
infrastructure - one of the largest Acision SMSC deployments in Europe. The 
platform is underpinned by the Acision Management Station (AMS), a simplified, 
centralised management system which offers superior reporting and analysis 
tools so Turkcell can monitor service performance and usage enabling them to 
tailor the services to meet subscribers' needs. 
Jorgen Nilsson, Chief Executive at Acision, said: "The real opportunity with 
Acision Message Plus is to provide an enriched customer messaging experience 
regardless of the device that is being used which enables operators to make 
their services stand out." 
* Acision and MTS were jointly honoured for the Global Telecoms Text Messaging 
Innovation Award 2012, for the deployment of Acision Message Plus (SMS Pro) at 
the operator. The awards, in their sixth year, are designed to honour 
innovative projects that involve at least one telecoms operator and vendor. 
NOTES TO EDITORS 
About Acision 
As the global leader in mobile messaging, Acision connects the world by 
powering relevant, seamless messaging services, which enrich the mobile 
communications experience and create new opportunities for carriers and 
enterprises across the world. For more information, visit Acision at 
http://www.acision.com 
About Turkcell 
Turkcell is the leading communications and technology company in Turkey, with 
35.1 million subscribers as of December 31, 2012. Turkcell is a leading 
regional player, with market leadership in five of the nine countries in which 
it operates with its approximately 69.2 million subscribers as of December 31, 
2012. It has become one of the first among the global operators to have 
implemented HSPA+. It has achieved up to 43.2 Mbps speed using the Dual 
Carrier technology, and is continuously working to provide the latest 
technology to its customers, e.g. 84 Mbps in the near future. Turkcell 
Superonline, a wholly owned subsidiary of Turkcell, is the one and only 
telecom operator to offer households fiber broadband connection at speeds of 
up to 1,000 Mbps in Turkey. As of December 31, 2012, Turkcell population 
coverage is at 99.17% in 2G and 84.02% in 3G. Turkcell reported a TRY10.5 
billion (US$5.9 billion) revenue with total assets of TRY18.7 billion (US$10.5 
billion) as of December 31, 2012. It has been listed on the NYSE and the ISE 
since July 2000, and is the only NYSE-listed company in Turkey. Read more at 
http://www.turkcell.com.tr 
Press contacts: Maria Hudson, Acision, Tel: +44-118-930-8826, 
Email:maria.hudson@acision.com ; Kya de Roma, Hotwire PR, Tel: 
+44(0)207-608-2500, Email:acision@hotwirepr.com 
SOURCE: Acision 
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