StubHub Partners with IMG College, Paciolan and Nebraska Athletics as Official Fan-to-Fan Ticket Marketplace

  StubHub Partners with IMG College, Paciolan and Nebraska Athletics as
  Official Fan-to-Fan Ticket Marketplace

Business Wire

SAN FRANCISCO -- February 27, 2013

University of Nebraska Department of Intercollegiate Athletics has partnered
with StubHub, the world's largest ticket marketplace, and Paciolan, a leading
provider of ticketing, marketing, and fundraising solutions to live
entertainment organizations, to create a safe, guaranteed secondary
marketplace for fans to buy and sell tickets to Nebraska Cornhuskers events.
StubHub will be the Official Fan-to-Fan Ticket Marketplace of Nebraska
Athletics. Backed by StubHub’s FanProtect Guarantee, each ticket transaction
will be between fans and managed by StubHub. The new online ticket marketplace
partnership was negotiated by IMG College, the multimedia rights partner for
Nebraska Athletics, along with StubHub.

“As the ticket marketplace continues to evolve, we are pleased to join with
the leaders in the industry for this additional service at Nebraska,” said
University of Nebraska Director of Athletics, Shawn Eichorst. “StubHub and
Paciolan are able to provide a safe, guaranteed secondary marketplace for our
fans to buy and sell tickets, which will better protect our fans from
counterfeit ticket issues at our venues.”

StubHub and Paciolan collaborate on many collegiate partnerships; bringing
StubHub’s NCAA integration total to 26, and University of Nebraska will mark
StubHub’s fifth Big Ten integrated partnership. Thanks to Paciolan’s leading
software integration, whenever a fan purchases tickets online, they re-issue a
completely new barcode, cancelling the old barcode and marking a seamless
exchange of tickets. Combined with StubHub’s FanProtect Guarantee, this
product integration presents Huskers fans with complete protection from fraud
and a stress-free purchasing process.

“We are thrilled to expand our successful partnerships with Paciolan and IMG
and deliver the StubHub service to Nebraska fans,” said Greg Ivry, Business
Development Director at StubHub. “We look forward to providing Huskers fans
with more choice, flexibility, and security when they purchase tickets on the
secondary market.”

Kicking off the 2013 athletic season, StubHub marketing assets will be highly
visible across football and basketball properties for the university,
including radio assets for football, in venue digital signs at Memorial
Stadium, courtside at Bob Devaney Sports Center and Pinnacle Bank Arena,
in-game features, and prominent online placements on, amongst
other assets.

“We are very excited to partner with StubHub to offer Nebraska fans an
integrated ticket resale solution,” said Dave Butler, CEO of Paciolan. “Not
only does this allow Nebraska fans to conveniently buy great seats and receive
them digitally, but it also provides an added benefit for Cornhusker season
ticket holders which is a great retention incentive.”

About StubHub

StubHub is the world's largest ticket marketplace, enabling fans to buy and
sell tickets to tens of thousands of sports, concert, theater and other live
entertainment events. StubHub reinvented the ticket resale market in 2000 and
continues to lead it through innovation. The company's unique online
marketplace, dedicated solely to tickets, provides all fans the choice to buy
or sell their tickets in a safe, convenient and highly reliable environment.
All transactions are processed and delivered by StubHub and backed by the
company’s FanProtect Guarantee™. Company partners include the San Francisco
Giants and University of Texas, along with over 60 teams in the NFL, MLB, NBA,
NHL and NCAA, complemented with companies such as ESPN,, and

StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub,
visit, or

About IMG College

IMG College is the nation’s leading collegiate multimedia, marketing and
licensing/brand management company representing more than 200 of the nation’s
top collegiate properties including the NCAA and its 89 championships, NCAA
Football, leading conferences, and many of the most prestigious colleges and
universities in the country. Headquartered in Winston Salem, N.C., IMG College
is the leader in capturing consumer devotion to college sports through
partnership opportunities in multimedia rights, licensing, events and
hospitality, marketing, stadium and arena development, stadium seating
solutions, ticketing, sales, and consulting. IMG College produces nearly
30,000 hours of radio programming on the largest sports network in the
country, manages nearly 5,000 hours of local television programming, is the
leading publisher of college sports publications, and is the largest manager
of university athletic websites. IMG College is a division of IMG Worldwide, a
global sports, fashion and media business. For more information, please visit

About Paciolan

Founded in 1980, Paciolan is the leader in venue enablement, powering
ticketing, fundraising and marketing technology solutions for leading
organizations across North America. Collectively, Paciolan powers over 500
live entertainment organizations that sell over 120 million tickets annually.
Primary markets include college athletics, professional sports, performing
arts, arenas and museums. Paciolan is a wholly owned subsidiary of
Comcast-Spectacor. Visit for additional company information.

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Shannon J. Barbara, 415-222-8494
Craig Ricks, 949-823-1636
University of Nebraska
Chris Anderson, 402-472-7771
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