Chillingo and Samsung’s “100% Indie” Developer Program Offers Best Revenue Share in Mobile Games Industry

  Chillingo and Samsung’s “100% Indie” Developer Program Offers Best Revenue
  Share in Mobile Games Industry

Mobile World Congress 2013

Business Wire

BARCELONA, Spain -- February 27, 2013

MOBILE WORLD CONGRESS – Chillingo, the leading indie mobile games publisher
and division of Electronic Arts Inc. (NASDAQ: EA), and Samsung Electronics
Co., Ltd. announced a partnership to fuel the mobile games developer community
and provide unparalleled revenue opportunities. Spearheaded by Chillingo
founders, Chris Byatte and Joe Wee, “100% Indie” aims to inspire, foster and
support indie developers around the world.

Starting on March 4, developers can visit www.100PercentIndie.com and submit
their games for consideration to Samsung’s mobile apps marketplace, Samsung
Apps. The “100% Indie” team will review all games to ensure they meet Samsung
Apps standards, and once approved, guide developers through the process of
bringing their games to market. The portal will include resourceful tools,
inspiring articles and information to encourage and motivate developers to
create incredible games

“100% Indie” allows developers to tap into the phenomenal growth that Samsung
is experiencing. Publishing games on Samsung Apps through this initiative will
provide developers with the most competitive pre-negotiated revenue share in
the industry. Developers who join the program in the first six months will
receive 100 percent revenue for their title, and are guaranteed higher revenue
share rates until March 2015*.

“Samsung continues to diversify the applications we offer on Samsung Apps, and
100% Indie is the latest example of that commitment,” said project manager of
Samsung, Juyeon Lee. “Through 100% Indie, Chillingo is the right partner to
help us tap into the creativity of the indie community and ensure we are
bringing the best games to Samsung devices around the world.”

“With over 10 years’ heritage in the mobile gaming space, we uniquely
understand what drives and motivates the game makers of today,” said Chris
Byatte, founder of Chillingo.

“Making a game is hard. Developers are looking for inspiration and
opportunities. ‘100% Indie’ is designed to help independent developers take
full advantage of these amazing revenue opportunities and bring their games to
Samsung Apps,” added Joe Wee, founder of Chillingo.

Interested developers should visit www.100percentindie.com and sign up to
receive more details about the program.

* Developers will receive 100% revenue from March 4, 2013 – September 3, 2013,
90% revenue share from September 4, 2013 – March 3, 2014, 80% revenue share
from March 4, 2014 – March 3, 2015, and after March 4, 2015 on Samsung Apps,
developers will receive 70% revenue share. Revenue share will be net of any
applicable payment gateway and/or carrier charges.

About Chillingo

Chillingo, a subsidiary of Electronic Arts, is a leading games publisher on
iOS with numerous award-winning hits around the world including Angry Birds,
Cut the Rope and Anomaly Warzone Earth. The company also publishes games for
Android, Windows Phone 7, Steam, and other digital platforms. For more
information about the company and its games, please visitwww.chillingo.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, LTE systems, medical
devices, semiconductors and LED solutions. We employ 236,000 people across 79
countries with annual sales exceeding KRW 201 trillion. To discover more,
please visit www.samsung.com.

Contact:

Chillingo PR
Carmen (Pearson) Lawrence, 415-746-0803
Director
carmen@chillingo.com
 
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