Vantiv, Inc. : Vantiv, Inc. : Vantiv Expands Prepaid Functionality and Distribution Channels

    Vantiv, Inc. : Vantiv, Inc. : Vantiv Expands Prepaid Functionality and
                            Distribution Channels

                             Vantiv News Release




        Vantiv Expands Prepaid Functionality and Distribution Channels

   Company Introduces New International, Bill Pay, Reload, Alert and Direct
                               Deposit Features

  Vantiv Expands Prepaid Distribution Through New Multi-Year Agreement with
                         Dittman Incentive Marketing

 Company to Showcase its Prepaid Advancements at the 8^th Annual Prepaid Expo
                             USA in Orlando, Fla.

Cincinnati - Feb. 27, 2013 -Vantiv,  Inc. (NYSE: VNTV), a leading provider  of 
payment processing services and related technology solutions for merchants and
financial institutions of all  sizes, announced today  that it has  introduced 
new functionality for  its prepaid  processing platform and  has expanded  its 
sales channels  for  small  to  mid-sized business  customers  through  a  new 
distribution partnership with Dittman Incentive Marketing.

"We continue to advance the capabilities  of our prepaid programs to meet  the 
evolving needs of our customers," said Bill Weingart, chief product officer at
Vantiv. "Our new prepaid card capabilities provide even more functionality for
customers, including international usage,  bill pay, real-time alerts,  direct 
deposit features, and the ability to reload them at thousands of  Mastercard^® 
rePower(TM) locations."

The new prepaid card capabilities complement an already robust Vantiv  prepaid 
platform, which  launched  in  early  2011. Like  all  Vantiv  card  programs, 
Vantiv's prepaid card  products are safe  and secure, utilizing  comprehensive 
controls on fraud  monitoring, and full  cardholder customer service  support. 
Design features and  account activation  are easily  managed through  Vantiv's 
secure management portal and 24/7/365 bilingual call center.

In addition to the expanded platform,  Vantiv has also partnered with  Dittman 
Incentive Marketing to help extend its sales and distribution of prepaid cards
in the small to mid-sized business-to-business segment.

"By aligning with Dittman, we are  able to reach even more businesses  seeking 
prepaid solutions,"  said  Weingart.  "Dittman's  focus  on  providing  robust 
incentives, recognition,  and rewards  programs that  help companies  motivate 
sales people, employees, partners, and customers is a great way to use prepaid
cards, and Vantiv is excited about the value we can provide together."

Dittman is a leading provider of web-based Incentive, Recognition and Reward
programs that help companies increase loyalty and attract new business.

"Vantiv has quickly established itself in the prepaid segment," said Dave
Dittman, executive vice president at Dittman. "By combining Dittman's
proprietary web-based ordering platform with Vantiv's robust fulfillment
service, small and mid-sized business customers now have access to a
first-class prepaid solution."

Vantiv will  be showcasing  its comprehensive  suite of  prepaid solutions  at 
booth #106 at the  8^th Annual Prepaid  Expo USA in  Orlando, Fla. from  March 
4-6, 2013. Ed Paciolla, vice president for prepaid products at Vantiv, will be
a key panelist at  the GPR: Engage  Customers for the  Reloadable Long Haul  - 
Bubbling Opportunities for the Banks session  on Tuesday, March 5^th at  12:00 
pm ET. The session will occur in ballrooms Celebration 9 and 10. More  details 
about     the      Prepaid     Expo      USA     can      be     found      at 
iirusa.com/prepaid/welcome-page.xml.

For  more   information  about   Vantiv's  prepaid   programs,  please   visit 
vantiv.com/Products/Prepaid or on  Twitter, Facebook,  LinkedIn, Google+,  and 
YouTube. To  learn  more  about  Dittman  Incentive  Marketing,  please  visit 
dittmanincentives.com.

CONTACT:
Andrew Ciafardini
Director of Public Relations for Vantiv
513.900.5308
andrew.ciafardini@vantiv.com

About Dittman Incentive Marketing
For more than 35 years, Dittman Incentive Marketing has been an award-winning,
quality leader in providing incentives, recognition, and rewards programs to
help companies realize immediate ROI in motivating sales people, employees,
channel partners, customers, and consumers. Dittman's signature products and
services include: TotalPRO® (Performance Recognition Online) - an incentive,
recognition and rewards online software solution (SaaS), and Deluxe Group
Incentive Travel. For more information, visit www.dittmanincentives.com.

About Vantiv, Inc.
Vantiv, Inc. (NYSE: VNTV) is a leading, integrated payment processor
differentiated by a single, proprietary technology platform. Vantiv offers a
comprehensive suite of traditional and innovative payment processing and
technology solutions to merchants and financial institutions of all sizes in
the U.S., enabling them to address their payment processing needs through a
single provider. We build strong relationships with our customers, helping
them become more efficient, more secure and more successful. Vantiv is the
third largest merchant acquirer and the largest PIN debit acquirer based on
number of transactions in the U.S. The company's growth strategy includes
expanding further into high growth payment segments, such as ecommerce,
mobile, prepaid and information solutions, and attractive industry verticals,
such as business-to-business, government, healthcare and education. For more
information, visit www.vantiv.com.

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Source: Vantiv, Inc. via Thomson Reuters ONE
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