Microsoft & Dx3 Partner to Challenge Some of Toronto's Top Creative Agencies to
a Digital Showdown Supporting Movember
Creative directors to vie for a trip to Cannes in the Microsoft
Advertising Xbox Challenge
TORONTO, ONTARIO -- (Marketwire) -- 02/27/13 -- Today Microsoft and
Dx3 announced the launch of the Microsoft Advertising Xbox Challenge,
a brand new industry competition taking place live at Dx3 2013.
Competing agencies will develop and pitch a fully immersive digital
campaign using MSN, Xbox, Skype and other Microsoft Advertising
platforms for Movember, the global charity that raises funds and
awareness for men's health.
How the Microsoft Advertising Xbox Challenge works:
-- Invited agency teams will be briefed on the morning of March 6, 2013 at
Dx3 following a keynote address by Benjamin Palmer, co-founder and CEO
of Barbarian Group.
-- Agency teams will have approximately 27 hours to respond to a creative
brief developed for Movember Canada's 2013 campaign. The response must
utilize Microsoft Advertising digital advertising platforms including
Skype and Xbox.
-- All work will be presented in random order to a team of judges the
afternoon of March 7th.
-- The creative director of the winning agency will win a trip to the 2013
Cannes Lions Advertising Festival, in Cannes, France June 16 to June 21,
2013. Other members of the winning team will take home an Xbox and
Kinect prize pack (maximum of four prize packs available to be won with
an approximate retail value of $350 each).
"We're excited about the launch an initiative of this calibre at
Dx3," said Ron Tite, Content Curator, Dx3. "Not only does Movember
make the world a better place through their work driving awareness of
prostate cancer and male mental health issues, they are also a brand
that truly inspires creativity. I'm personally looking forward to
seeing the ideas."
"This initiative brings Toronto's creative agencies together in
friendly competition for a great cause," said Lynne Clarke, Marketing
Director, Microsoft Advertising. "We're looking forward to seeing how
each agency approaches the challenge as well as the creative
opportunities available on Microsoft's platform and hope our audience
is as excited as we are."
Dx3 Canada is Canada's digital trade show serving digital marketers,
advertisers, and retailers. The second annual event will take place
March 6-7, 2013 at the Metro Toronto Convention Centre in Toronto.
Dx3 Canada is organized by Hut2Hut Events. The show is free to attend
for all pre-registered visitors. For more information, visit
About Microsoft Advertising
Microsoft Advertising provides advertisers and publishers with media,
tools and services designed to drive deep and profitable engagement
with their audiences. This includes a global media network of
Microsoft properties such as MSN, Windows Live, Xbox LIVE, and
partner properties such as WSJ.com and Verizon. The Microsoft
Advertiser and Publisher Suites simplify planning and management of
campaigns and content, offering a range of services that help
advertisers and publishers untangle the complexities of digital media
and get more out of their marketing and content investments.
Microsoft Advertising makes buying and selling media simple, smart
and cost-effective across media and devices spanning 42 markets and
21 languages. Visit Microsoft Advertising for more information.
Press Contact - Dx3:
Press Contact - Microsoft:
High Road Communications, on behalf of Microsoft Canada
416-368-8348 X 209
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