ASCC Hires Idaho Distillery to Produce Debut Vodka

  ASCC Hires Idaho Distillery to Produce Debut Vodka

Business Wire

MIRAMAR BEACH, Fla. -- February 27, 2013

The debut ultra-premium vodka line set to be branded and sold by the
Aristocrat Group Corp.’s (OTCBB: ASCC) brand management division, Luxuria
Brands, will be produced by Idaho distillers Distilled Resources, Inc.
(DRinc), the company announced today.

DRinc will distill, bottle, cap and seal the forthcoming spirit, which will be
delivered to TOP Shelf Distributing, a wholly owned subsidiary of ASCC. Robert
Federowicz, ASCC’s CEO, traveled to Idaho last week to close the deal.

“DRinc distillsneutral spirits from Idaho russet potatoes, organic grains and
Idahowinter wheat for use in award winning vodkas, liqueurs, andother
specialty spirits,” Federowiczsaid. “We’ve been tremendously impressed with
the craftsmanship thisall-American company puts into the spirits they
produce.They are more than capable of meeting the high standards for
smoothness and flavor that we’ve set forLuxuriaBrands’ debut product, and we
can’t wait to raise a toast to the first case out the door.”

Another crucial element in DRinc’s selection was the distiller’s ability to
produce the vodka on a swift timetable. ASCC has already developed a
sophisticated marketing plan for the American-made liquor, which includes a
three-picture product placement deal with feature film studioOutpost Media,
Inc.Shooting on the first film,Killing Time, wrapped two weeks ago.

ASCC sees vodka, America’s best-selling spirit, as the key element to growing
its brand management division, Luxuria Brands. The success of the endeavor
will allow the company to compete in a highly profitable sector alongside
Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York &
Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).

For more information on this initiative, please
visitwww.aristocratgroupcorp.com/investors.html.

Follow ASCC on Twitter atwww.twitter.com/AristocratGroup.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group
Corp. (www.aristocratgroupcorp.com) is on the path to becoming a provider of
premiere luxury goods, including top-shelf distilled spirits. The company
targeted the growing market for quality domestic liquor in order to deliver
maximum returns to our shareholders.

TheAristocrat Group Corp.is also exploring smart growth initiatives to
position itself as the premier resource for women’s lifestyle products and
services, including motherhood resources. For more information, please
visitwww.aristocratgroupcorp.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the company assumes no responsibility to update the information included
herein for events occurring after the date hereof.

Contact:

The Aristocrat Group Corp.
Robert Federowicz, 850-269-6801
President and CEO
info@aristocratgroupcorp.com
 
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