Higher Ed CRM Firm TargetX Opens Its 2013 Users Conference to Prospective
CONSHOHOCKEN, Pa., Feb. 27, 2013 (GLOBE NEWSWIRE) -- TargetX, one of the
leading providers of Enterprise CRM technology to colleges and universities,
has announced its 2013 users conference. The "CRM Summit" will feature
client-led sessions and other opportunities for attendees to share experiences
and best-practice advice for building relationships with students, alumni,
potentialdonors and other key constituencies.
The conference will be held in Philadelphia on July 11 and 12 and will be open
tocolleges considering the purchase of TargetX's CRM system, as well as
"We believe that prospective clients will get nearly as much from the sessions
and networking as the clients who are actually using the tool," said TargetX
CEO Brian Wm. Niles. "Weplace such an emphasis on CRM best practices,
effective use of electronic communication and other fundamentals of good
relationship-building, that every attendee will benefit,regardless of their
level of experience with the TargetX CRM."
"Our users conference is unique," Niles continued, "because it includes a ton
of practical information that goes beyond TargetX products or services. We
spend nearly as much timetalking about industry trends and best practices as
we do about the tools."
The conference will bring together admissions and advancement professionals
and information technology staffs from colleges around the country to learn
how tomake better use of the company's products and services and to share
their successes and challenges with colleagues.
TargetX offers both technology tools and consulting services to help colleges
build relationships with their most important constituencies. Its flagship
product is the first CRM builtexpressly for higher education on the
development platform ofSalesforce.com, the worldwide leader in CRM and a
pioneer in cloud computing.
Among the strengths of TargetX's cloud-based CRM is built-in electronic
communication, including the leading email broadcasting tool in higher
education marketing. It is also fullyintegrated with a powerful event manager
and online application for student recruiting.
Clients planning to attend the CRM Summit are invited to submit a presentation
proposal. To learn more, visitwww.targetx.com/CRMsummitproposals
Prospective clients interested in attending should contact Annemarie Nagle,
who is coordinating the Summit, at 877.715.7474, ext. 122. For more
information on the conference, visitwww.targetx.com/CRMsummit2013
TargetX is a higher education CRM company that provides an enterprise-wide
solution to help colleges build relationships with their most important
constituencies, includingprospective students, current students, alumni and
potential donors. The company's Enterprise CRM is built on the powerful
development platform ofSalesforce.com-- the worldwideleader in customer
relationship management and a pioneer in cloud computing. With its 15-year
reputation for innovative technology and industry expertise, TargetX has
become oneof the most trusted CRM providers in higher education.
To learn more, visit www.targetx.com
CONTACT: Ray Ulmer
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