30 Ways to Make Your Small Business Irresistible to the Media

        30 Ways to Make Your Small Business Irresistible to the Media

The second in a two-part series of articles guides small businesses through
the media pitching cycle

PR Newswire

NEW YORK, Feb. 27, 2013

NEW YORK, Feb. 27, 2013 /PRNewswire/ --Crafting the perfect media pitch is a
public relations tactic that could be a challenge for any busy small business
owner. While there is no magic formula to follow, sticking with basic
fundamentals and some old-fashioned perseverance can often carry you a long
way and strengthen a small business marketing plan.

(Photo: http://photos.prnewswire.com/prnh/20110831/NY59180LOGO )
(Photo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a )

In the second article of a two-part series posted on PR Newswire's PR Toolkit,
"30 Ways to Make Yourself and Your Small Business Irresistible to the Media,"
best-selling author Penny C. Sansevieri provides tips on how small business
owners can begin to build long-lasting relationships and maintain engagement
with the media. From incorporating social media into the mix or hand-writing
thank you notes, Sansevieri believes you should get started early and don't
give up.

To read the complete article, visit http://bit.ly/Y2MoT6.

PR Newswire's PR Toolkit is a comprehensive resource that provides small
businesses and entrepreneurs the tools to develop an affordable public
relations & marketing plan that helps them increase search engine rankings,
generate interest from potential customers, engage with key audiences and grow
their businesses. The toolkit features relevant content such as informative
white papers, interactive webinars and how-to articles and premium access to
educational resources, as well as the opportunity to take advantage of special
offers designed specifically for small businesses. To request information on
how PR Newswire can help your small business, click here. You can receive
updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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