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Adobe Brings the Power of Photoshop to Mobile Phones



  Adobe Brings the Power of Photoshop to Mobile Phones

Brand New App Adobe Photoshop Touch for Phone Optimized for iPhone and Android
Devices

Business Wire

SAN JOSE, Calif. -- February 27, 2013

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate
availability of a new version of Adobe® Photoshop® Touch, optimized for
iPhone, iPod touch, and Android smart phones. Inspired by the highly
successful Photoshop Touch for tablets, the phone app brings core features of
Photoshop desktop software to mobile devices and offers similar intuitive,
touch-based gestures and features.

Photoshop Touch on iPhone (Photo: Business Wire)

Photoshop Touch on iPhone (Photo: Business Wire)

“Mobile phones are increasingly becoming the primary tool for people to take
and edit photos,” said Winston Hendrickson, vice president products, Creative
Media Solutions, Adobe. “Adobe is dedicated to serving our customers’ evolving
creative workflow and we heard, loud and clear, that Photoshop fans wanted
some core Adobe imaging magic on their smartphones.”

Adobe Photoshop Touch for phone offers powerful new capabilities for
smartphone users:

  * Enhance images using popular Photoshop features such as layers, selection
    tools, filters, tonal and color adjustments
  * Apply effects and add graphical text for endless creative possibilities
  * Edit images as large as 12 megapixels with layers
  * Combine images together quickly using the Scribble Selection feature, and
    easily refine your selection with the Refine Edge tool
  * Automatically sync images to Adobe Creative Cloud™ with free 2GB of
    storage

"Photoshop Touch is a great way to work on an image on my mobile phone. The
400 percent touch zoom and organized interface in Photoshop Touch for phone
made enhancing my images fun and easy,” said Brian Yap, creative director,
Boxing Clever. “Working with curve adjustments and filters that use slider
controls is especially intuitive."

“Adobe Photoshop Touch for phone offers great depth and value with layering
and blending features,” said Richard Gray, mobile photographer, educator and
blogger, iphoggy.com. “I’ll be using Photoshop Touch for phone in class with
my students this year as we look at the more artistic end of the creative
process with dreamscapes and surreal images.”

“The depth of selection tool options offered in Adobe Photoshop Touch for
phone is unique to the photo compositing app market,” said Dan Marcolina,
Marcolina Design & MarcolinaSlate LLC, author of iPhone Obsessed. “Now I, and
other iPhonegraphers, can do even more exacting edge editing on the device
where the image originated—our mobile phones.”

Adobe Create Cloud Workflow Integration

Photoshop Touch for phone is integrated with Adobe Creative Cloud* and
includes access to 2GB of Creative Cloud storage with a free account. Users
can sync photos and projects to Creative Cloud, and then continue working with
the files from a tablet** or Photoshop*** desktop software. Creative Cloud is
a radical rethinking of the entire creative process and an industry-defining
shift in creative expression and inspiration, where members can explore,
create, publish and share their work across devices, the desktop and the Web.
Visit Adobe Creative Cloud for more information.

Pricing and Availability

Adobe Photoshop Touch for phone is immediately available in the Apple App
Store and Google Play for US$4.99. For iOS devices, the app requires iOS 5,
iPhone 4S and iPod touch 5^th generation; Android phones must run Android 4.0
(Ice Cream Sandwich) or later.

For additional information, please visit:
http://www.adobe.com/photoshoptouch. Customers may submit feedback and ask
questions on the community powered feedback site:
http://forums.adobe.com/community/photoshop_touch_for_phone. Users may also
connect with the Photoshop Touch Team directly on Facebook, via Twitter or on
the Photoshop.com blog.

Helpful Links

  * Artist Project Deconstruction: Elaina Wilcox
  * Blog post
  * Photoshop Touch Overview

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,
visit www.adobe.com.

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Photoshop and Creative Cloud are either registered trademarks or trademarks of
Adobe Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners. Mac is a
trademark of Apple Inc., registered in the U.S. and other countries. Android
is a trademark of Google Inc. All other trademarks are the property of their
respective owners.

*Internet connection and complimentary level of membership to Adobe Creative
Cloud is required for use of this feature. Creative Cloud membership is only
available to users 13 and older and requires agreement to additional terms and
Adobe's online privacy policy. http://www.adobe.com/special/misc/privacy.html
Creative Cloud may not available in all countries or languages and may be
subject to change or discontinuation without notice.

**Requires separate purchase of Photoshop Touch for tablet.

***Requires Photoshop CS5.1 or higher.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130226007154/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50578207&lang=en

Contact:

Adobe Systems Incorporated
Marissa Lee, 415-832-5378
marlee@adobe.com
or
Edelman
Reagan Crossley, 650-762-2955
reagan.crossley@edelman.com
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