Sue Bostrom, Former CMO of Cisco, Joins Rocket Fuel Board of Directors

Sue Bostrom, Former CMO of Cisco, Joins Rocket Fuel Board of Directors 
New Board Member Brings History of Success Across Marketing,
Corporate Governance, and Managing High-Growth Enterprises 
REDWOOD CITY, CA -- (Marketwire) -- 02/27/13 --  Rocket Fuel Inc.,
the leading provider of artificial intelligence advertising solutions
for digital marketers, today announced that Sue Bostrom, former
executive vice president and chief marketing officer of Cisco
Systems, will join its board of directors as Chair of the
Compensation Committee. Bostrom's addition to Rocket Fuel's board
comes at a time of rapid growth for the company. 
News Facts: 

--  During Bostrom's almost 14 years at Cisco, the company's revenue and
    employee size grew by over five times. During her tenure with its
    executive staff, Cisco was named one of the top Fortune 100 Companies
    (#62), one of Interbrand's Best Global Brands (#14), and one of
    Fortune's 100 Most Admired Companies (#28).
--  Bostrom was responsible for developing Cisco's vision and strategy
    through positioning, branding, advertising, and product marketing. She
    also had responsibility for the company's Worldwide Government Affairs
    organization and Small Business Council. Prior to her role as CMO,
    Bostrom built and led Cisco's Internet Business Solutions Group,
    bringing best practices to global Fortune 500 companies and heads of
--  She has also held leadership positions at FTP Software and National
    Semiconductor, and served for seven years at McKinsey & Company as
    a leader in the electronics practice.
--  Bostrom is currently a member of the board at Stanford Hospital &
    Clinics and Georgetown University. She also serves on the advisory
    board of the Stanford Institute for Economic Policy Research (SIEPR)
    and the Stanford Graduate School Business Advisory Council. She holds
    an MBA from the Stanford Graduate School of Business and a BS in
    marketing from the University of Illinois.
--  She also currently serves on the board of directors of public
    companies Varian Medical Systems and Cadence Design Systems, as well
    as private companies Marketo and FedBid.
--  Bostrom joins an illustrious group of executives and business leaders
    on the Rocket Fuel board. Current board members include Ronald Codd,
    former CFO of PeopleSoft; Bill Ericson, partner at Mohr Davidow
    Ventures; John Gardner, managing partner of Nokia Growth Partners;
    Clark Kokich, chairman of Razorfish; and Monte Zweben, current CEO of
    Splice Machine and former CEO of Blue Martini Software.

Rocket Fuel's Stellar Growth: 

--  Rocket Fuel continues to expand rapidly amid demand for its
    industry-leading programmatic media-buying technology.
--  The company was recently named #4 on the 2013 Forbes Most Promising
    Companies in America list, and chosen from thousands of applicants
    based on growth (both in sales and hiring), quality of management team
    and investors, margins, market size and key partnerships.
--  Rocket Fuel recently announced record revenue of $107 million in 2012,
    working with 894 global brands, including Allstate, BMW, and


--  "Speaking for Rocket Fuel's entire board of directors, we all feel
    very lucky to have found Sue," said George John, Rocket Fuel
    co-founder, Chairman and CEO. "In a single person we're getting high
    IQ and drive, high-growth and large-cap company operating experience,
    marketing expertise, public and private board governance experience,
    and compensation committee experience. It has only now occurred to me
    that we never asked her if she plays guitar like the rest of the
    Rocket Fuel board except myself. If not, she is welcome to join me on
    vocals when the board band finally gets together, or more likely take
    the lead on vocals while I handle the cowbell."
--  "Rocket Fuel is bringing hard-core science to the art of marketing and
    advertising," said Sue Bostrom. "With Rocket Fuel, marketers can be
    confident that their messages reach the optimal audiences --
    increasing the return on every digital advertising dollar they spend.
    I am thrilled to join Rocket Fuel during such a dynamic period where I
    can share my expertise in scaling businesses for high levels of growth
    and customer satisfaction."

About Rocket Fuel Inc.
 Rocket Fuel delivers the only programmatic
media-buying platform at big data scale that harnesses the power of
artificial intelligence to improve marketing ROI. Rocket Fuel's
powerful Advertising That Learns(TM) technology drives best-in-plan
results for advertisers, and empowers media teams to focus on
strategy, not spreadsheets. Its distributed computing engine
currently screens over 26 billion ad opportunities per day, and
selects the best for its customers, via real time bidding (RTB)
relationships with major publishers and exchanges. The technique has
proven itself across web, mobile, video, and social channels, with
894 brands powered by Rocket Fuel in 2012. Awarded #4 on Forbes' 2013
Most Promising Companies in America list, Rocket Fuel was founded by
online advertising veterans and rocket scientists from NASA, Yahoo!,, and DoubleClick. Rocket Fuel employs over 300 people
in 15 offices worldwide including New York, London, Toronto, and
Media Contact:
Kristi Essick
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