SodaStream and Ocean Spray Announce Partnership to Bring Homemade Sparkle to Cranberry Juice Flavors

 SodaStream and Ocean Spray Announce Partnership to Bring Homemade Sparkle to
                           Cranberry Juice Flavors

Collaboration brings an exciting, new solution for Ocean Spray consumers
craving bubbles

PR Newswire

LAKEVILLE-MIDDLEBORO, Mass. and AIRPORT CITY, Israel, Feb. 27, 2013

LAKEVILLE-MIDDLEBORO, Mass. and AIRPORT CITY, Israel, Feb. 27, 2013
/PRNewswire/ -- SodaStream International, Ltd. (NASDAQ: SODA), the leading
manufacturer of home beverage carbonation systems, today announced a
strategicagreement with Ocean Spray Cranberries, Inc. the leader in cranberry
based beverages and foods, to license a portfolio of juice blend concentrates
co-developed exclusively for the SodaStream home beverage carbonation system.

(Logo: http://photos.prnewswire.com/prnh/20130227/NY66489LOGO)

(Logo: http://photos.prnewswire.com/prnh/20121107/NY07412LOGO )

Now consumers can enjoy the crisp, vibrant taste of sun-ripened cranberries
combined with the excitement and refreshment of bubbles.With over 30% of
Ocean Spray Cranberry juice drinkers mixing their juice with sparkling water
at home, the partnership builds on an already familiar consumer behavior.
Initial flavors will include regular and diet versions of Cranberry,
Cranberry-Grape and Cranberry-Raspberry. The products are expected to be
available during the second half of 2013 in the United States and Canada. The
terms of the agreement were not disclosed.

"We are very excited to bring the delicious, real-fruit taste of Ocean Spray
Cranberries to the SodaStream system," said Kenneth Romanzi, COO of Ocean
Spray. "We view this partnership as a new, incremental growth opportunity for
our grower-owners, which offers an innovative and fun solution for consumers
looking for healthful products."

"Ocean Spray is the international leader in cranberry, and this partnership
opens up a delicious range of new, better-for-you carbonated cranberry-blend
flavors," stated Daniel Birnbaum, CEO of SodaStream. "We believe this
relationship further demonstrates the appeal of SodaStream as a smart,
empowering choice for consumers looking to enjoy carbonated beverages of their
favorite flavors at home, made fresh and exactly as they want it each time."

Ocean Spray Contact
Sharon Newcomb
Senior Marketing PR Specialist
snewcomb@oceanspray.com
508-946-7185

SodaStream Contact
Yonah Lloyd
Chief Corporate Development and Communications Officer
yonahl@sodastream.com
+972-3-976-2462

About Ocean Spray
Ocean Spray is an agricultural cooperative owned by more than 700 cranberry
growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, Canada
and Chile, as well as 35 Florida grapefruit growers. Ocean Spray was formed
over 80 years ago by three cranberry growers from Massachusetts and New
Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray
is North America's leading producer of bottled juices and juice drinks, and
has been the best-selling brand name in the bottled juice category since 1981.
Ocean Spray posted fiscal 2012 gross sales of $2.2 billion and net proceeds of
$338 million.

About SodaStream
SodaStream is the world's leading manufacturer and distributor of home
beverage carbonation systems which enable consumers to easily transform
ordinary tap water instantly into carbonated soft drinks and sparkling water.
Soda makers offer a highly differentiated and innovative solution to consumers
of bottled and canned carbonated soft drinks and sparkling water. Our products
are environmentally friendly, cost effective, promote health and wellness, and
are customizable and fun to use. In addition, our products offer convenience
by eliminating the need to carry bottles home from the supermarket, to store
bottles at home or to regularly dispose of empty bottles. Our products are
available at more than 60,000 retail stores in 45 countries around the world,
including 15,000 retail stores in the United States. For more information,
visit http://www.sodastream.com. SodaStream's IR app features SEC documents,
press releases, videos and more. Please visit
http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad
or https://play.google.com/store/apps/details?id=com.theirapp.soda for your
Android mobile device.

Forward Looking Statements

This release contains forward-looking statements, which express the current
beliefs and expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number of known
and unknown risks and uncertainties that could cause our future results,
performance or achievements to differ significantly from the results,
performance or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to such
differences include risks relating to: our ability to expand into our target
markets, including the United States; our ability to continue to develop or
maintain our presence in retail networks; our ability to develop and implement
production and operating infrastructure to effectively support our growth; the
success of our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to maintain
our customer base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the distribution of
our beverage carbonation systems and consumables in each of the markets in
which we use third-party distributors; our ability to compete effectively with
other companies which currently offer, or may offer in the future, competing
products; potential product liability claims if any component of our beverage
carbonation systems is misused; our ability to protect our intellectual
property rights; our being found to have a dominant position in certain
markets which may place limits on our ability to operate; risks associated
with our being a multinational corporation, including fluctuations in currency
exchange rates; our potential exposure to greater than anticipated tax
liabilities; our products being subject to extensive governmental regulation
in the markets in which we operate; adverse conditions in the global economy
which could negatively impact our customers' demand for our products; and
other factors detailed in documents we file from time to time with the United
States Securities and Exchange Commission. Forward-looking statements in this
release are made pursuant to the safe harbor provisions contained in the
Private Securities Litigation Reform Act of 1995.

SOURCE SodaStream

Website: http://www.sodastream.com
 
Press spacebar to pause and continue. Press esc to stop.