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Mecox Lane Limited to Announce Fourth Quarter and Full Year 2012 Results on March 4, 2013

Mecox Lane Limited to Announce Fourth Quarter and Full Year 2012 Results on
March 4, 2013

SHANGHAI, China, Feb. 27, 2013 (GLOBE NEWSWIRE) -- Mecox Lane Limited ("Mecox
Lane" or the "Company") (Nasdaq:MCOX), a leading brand and multi-channel
retailer of apparel and accessories in China, today announced that the Company
will report its financial results for the fourth quarter and full year ended
December 31, 2012 on Monday, March 4, 2013, after the U.S. markets close.

Mecox Lane management will hold an earnings conference call at 8:00 p.m. U.S.
Eastern Time on Monday, March 4, 2013 (9:00 a.m. Shanghai/Hong Kong Time on
Tuesday, March 5, 2013) to discuss results and highlights from the quarter and
to answer questions.

A brief presentation to accompany the earnings call will be available on the
Company's website, http://ir.mecoxlane.com/events.cfm, at 6:30 p.m. U.S.
Eastern Time on March 4, 2013 (7:30 a.m. Shanghai/Hong Kong Time on Tuesday,
March 5, 2013).

The dial-in numbers and passcode for the conference call are as follows:

U.S. Toll Free: +1-855-500-8701
International: +65-6723-9385
Hong Kong:     +852-3051-2745
Passcode:      15271073

Additionally, an archived webcast of this call will be available on the
Investor Relations section of Mecox Lane's website at http://ir.mecoxlane.com.

About Mecox Lane Limited

Mecox Lane Limited (Nasdaq:MCOX) is a leading brand and multi-channel retailer
of apparel and accessories in China. The Company offers a wide selection of
affordable fashion products through e-commerce channels including the M18.com
website, which is operated by the Company's joint venture, Giosis Mecoxlane
Limited, and through other independent e-commerce platforms, as well as the
Company's physical store network and call center.Product offerings include
apparel and accessories, home products, beauty and healthcare products and
other items under Mecox Lane's own proprietary brands, as well as under
selected international and Chinese third-party brands. For more information on
Mecox Lane, please visit http://ir.mecoxlane.com.

The Mecox Lane Limited logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11140

Safe Harbor Statements

This press release contains forward-looking statements. These statements
constitute forward-looking statements under the U.S. Private Securities
Litigation Reform Act of 1995.These forward-looking statements can be
identified by terminology such as "will," "expects," "future," "plans,"
"believes" and similar statements.Such statements involve certain risks and
uncertainties that could cause actual results to differ materially from those
in the forward-looking statements.Potential risks and uncertainties include,
but are not limited to, our limited operating history, our ability to protect
our intellectual property rights, our ability to respond to competitive
pressure, changes of the regulatory environment in China, and economic
slowdown in China and/or elsewhere.Further information regarding these and
other risks is included in Mecox Lane's filings with the U.S. Securities and
Exchange Commission. Mecox Lane does not undertake any obligation to update
any forward-looking statement as a result of new information, future events or
otherwise, except as required under applicable law.

CONTACT: For investor and media inquiries please contact:
        
         In China:
        
         Ryan Shi
         Mecox Lane Limited
         Tel: +86-21-6495-0500 or +86-21-5464-9900 Ext. 8161
         Email: ir@mecoxlane.com
        
         Nicholas Manganaro
         Ogilvy Financial, Beijing
         Tel: +86-10-8520-3073
         Email: mcox@ogilvy.com
        
         In the U.S.:
        
         Jessica Barist Cohen
         Ogilvy Financial, New York
         Tel: +1-646-460-9989
         Email: mcox@ogilvy.com

Mecox Lane Limited Logo
 
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