Clear Channel Airports Partners With Lattimer Communications to Provide
Atlanta-Area Businesses With Advertising Opportunities at Hartsfield Airport
New Partnership Focused on Getting More Atlanta Businesses to Advertise at the
World's Busiest Airport
Atlanta, GA -- February 27, 2013 – Clear Channel Airports, a division of Clear
Channel Outdoor Holdings, Inc., (NYSE:CCO) one of the world's largest outdoor
advertising companies, today announced the expansion of its partnership with
Lattimer Communications, Inc., an Atlanta-based marketing communications
agency, to include a more strategic marketing and sales role. The expansion
of Lattimer Communications role will mean that Atlanta businesses will have
dedicated resources to help them leverage the unique and valuable advertising
opportunities to the nearly 90 million travellers passing through
Hartsfield-Jackson Atlanta International Airport each year.
Clear Channel Airports formed a partnership with Lattimer Communications in
January 2012 to provide marketing communications support for its business.
The expansion of Lattimer Communications' role to include marketing and sales
specifically to Atlanta businesses will open the door to this valuable and
affluent segment of consumers who travel through Hartsfield-Jackson
International Airport every day.
"We are tremendously excited about our new role with Clear Channel Airports,"
said Sarah Lattimer, President. "The ability to provide advertising that
allows Atlanta businesses to showcase themselves in the world's busiest
airport represents a phenomenal opportunity for the agency, especially as we
are able to help other businesses position themselves in front of such a
"Clear Channel Airports is pleased with our partnership with Lattimer
Communications, as we strengthen our team to deliver the best advertising
solutions to local and national advertisers as well as the city of Atlanta,"
said Toby Sturek, president of Clear Channel Airports. "We have been a part
of the Atlanta community for several decades, but we know our partnership with
Lattimer Communications will strengthen our relationship with the Atlanta
community and area businesses."
Today's announcement validates the choice of Lattimer Communications as a
strategic partner. This choice was made possible through Georgia Tech's
Minority Business Development Agency (MBDA) Business Center which identified
Lattimer Communications as an experienced, established minority partner who
can be a long-term contributor to Clear Channel Airports ability to deliver
innovative advertising solutions at Hartsfield Airport to national and local
businesses, especially minority owned businesses.
Clear Channel Airports has developed innovative programs to connect
advertisers and air travellers at Hartsfield-Jackson International Airport
including special promotions around last summer's Olympic Games. It also
contributes important revenue to the city of Atlanta. Lattimer Communications
will help expand this momentum and opportunities to additional Atlanta
businesses so they can sell more products and services and create new jobs.
About Clear Channel Outdoor Holdings (CCO)
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's largest
outdoor advertising companies reaching more than half a billion people across
the globe every month. CCOworks with advertisers to create inspiring
out-of-home advertising campaigns, enabling brands to meet and engage people
when they're out and about. A growing portfolio of 750,000 displays is
currently made up of 650,000 displays in 28 countriesin the International
division acrossAsia-Pacific, Europe, and Latin America; and109,000 displays
in the United States and Canada, covering 48 of the 50 largest U.S. markets.
These displays span traditional and digital formats onroadside billboards,
street furniture andin retail,point of sale,airport, transitandlifestyle
environments. Advertisers can also enjoy access to an unrivalled
international network offering in excess of 4,500 digital billboards worldwide
including 1,035 in the U.S.
About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel
Airports is the premier innovator of contemporary display concepts. The
Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of
the world's largest outdoor advertising companies, currently operates more
than 260 airport programs across the globe and has a presence in 32 of the top
50 U.S. markets with major airports. More information can be found on Clear
Channel Airports and Clear Channel Outdoor by visiting
www.clearchannelairports.com and www.clearchanneloutdoor.com.
About Lattimer Communications, Inc.
Lattimer Communications, Inc. is a minority- and female- owned marketing
communications agency that specializes in crafting strategically-sound and
innovative programs for multicultural consumer groups, including the
African-American, particularly female, and Latino segments. Past and current
clients include: Georgia Power Company, SunTrust Bank, The Coca-Cola Company,
DeKalb Medical at Hillandale, and the Georgia Department of Labor, among
others. For more information on Lattimer Communications, please call
404-526-9321 or visit www.lattimercommunications.com.
/PRNewswire --Feb. 27, 2013/
SOURCE Clear Channel Outdoor Holdings, Inc.
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