Sponsorship Heats up the Cracker Barrel Old Country Store® Exclusive Music Program

  Sponsorship Heats up the Cracker Barrel Old Country Store® Exclusive Music

Brad Paisley’s  BEAT THIS SUMMER TOUR Presented By Cracker Barrel Old Country
                        Store^® Hits the Road on May 9

Business Wire

LEBANON, Tenn. -- February 27, 2013

Country music fans are in for a delightful summer treat as Cracker Barrel Old
Country Store and Brad Paisley team up for the Beat This Summer Tour presented
by Cracker Barrel Old Country Store^®. From May through August, the tour will
travel to 29 cities in the U.S. and Canada with country superstar Brad Paisley
and special guests Chris Young and Lee Brice.Additional dates will be

Paisley, a critically acclaimed singer, songwriter, guitarist and entertainer,
has earned three GRAMMY^® Awards, 14 Academy of Country Music Awards, 14
Country Music Association Awards including Entertainer of the Year for 2010,
and three ASCAP Country Music Songwriter/Artists awards. He is a proud member
of the Grand Ole Opry. Since his first #1 single in 1999 he has placed 21
singles at the top of the charts, the latest being his current single
“Southern Comfort Zone.” His 2012 VIRTUAL REALITY WORLD TOUR played to over
one million fans in the U.S. and Europe.

Timing and good chemistry brought Paisley and Cracker Barrel Old Country Store
together in this new sponsorship venture. The two have a common bond in
country music, authenticity and fans. The popular restaurant and retail
concept has been growing its business as a non-traditional music retailer
since 2003, and is setting a new standard with this tour sponsorship. Some of
the sponsorship elements include brand inclusion on tour truck fleet, website
and digital promotions, meet-and-greets, in-venue signage, and on-site
marketing opportunities.

“Cracker Barrel believes that sponsoring something as special as Beat This
Summer Tour presented by Cracker Barrel Old Country Store^® is a great way to
connect our guests with one of their favorite country music stars,” says
Cracker Barrel Marketing Manager Julie Craig. “Brad Paisley delivers an
outstanding fan experience at his shows, and Cracker Barrel Old Country Store
is committed to delivering an outstanding guest experience for every guest,
every visit. Not only is this the largest tour integration for our exclusive
music program, but also the demographics of our audiences are an exceptional

Paisley is proud to partner with Live Beyond by donating $1 from each ticket
sale. Live Beyond is a Nashville nonprofit with a mission to provide medical
care, clean water, nutritional support and development activities to
impoverished communities in Haiti. Go to www.livebeyond.org for more
information or to donate.

Live Nation is the national tour promoter. Beat This Summer Tour presented by
Cracker Barrel Old Country Store on-sale and up-to-date information is
available at www.livenation.com or www.bradpaisley.com.

Since 2005, Cracker Barrel has released CDs with a wide variety of artists,
some of which have debuted in the top three spots on a range of Billboard
magazine’s charts including Top DVD Music Videos, Top Country Albums, Top
Christian Albums and Top Bluegrass Albums. In addition, An Evening With ...
Dolly earned a Recording Industry Association of America (RIAA) Gold award,
Dailey & Vincent Sing The Statler Brothers won “Album of the Year” from the
International Bluegrass Music Association (IBMA) and a track on that CD was
nominated for a Grammy^® award, and Smokey Robinson’s Now & Then was nominated
for an NAACP IMAGE AWARD. Cracker Barrel’s exclusive music program includes
CDs with Alabama, Rodney Atkins, Jason Michael Carroll, The Charlie Daniels
Band, Ronnie Dunn, Edens Edge, Sara Evans, Bill Gaither, Montgomery Gentry,
Amy Grant, The Grascals, Merle Haggard, Alan Jackson, George Jones, Alison
Krauss & Union Station, Russell Moore & IIIrd Tyme Out, Craig Morgan, The Oak
Ridge Boys, Kenny Rogers, Ricky Skaggs, Aaron Tippin, Randy Travis, Josh
Turner, Wynonna, and the Zac Brown Band. For details visit crackerbarrel.com.

About Cracker Barrel Old Country Store

Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from-home
in its old country stores and restaurants. Guests are cared for like family
while relaxing and enjoying real home-style food and shopping that’s
surprisingly unique, genuinely fun and reminiscent of America’s country
heritage…all at a fair price. The restaurant serves up delicious, home-style
country food such as meatloaf and homemade chicken n’ dumplins as well as its
made-from-scratch biscuits using an old family recipe. The authentic old
country retail store is fun to shop and offers unique gifts and

Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in 1969
in Lebanon, Tenn. and operates 621 company-owned locations in 42 states. Every
Cracker Barrel Old Country Store^® location is open seven days a week with
hours Sunday through Thursday, 6 a.m. – 10 p.m., and Friday and Saturday, 6
a.m. - 11 p.m. For more information, visit crackerbarrel.com.

About Live Beyond

Mobile Medical Disaster Relief (MMDR) began as a response to Hurricane Katrina
in 2005 with immediate delivery of medical aid and supplies to the affected
regions. Since the 2010 Haiti earthquake, MMDR has worked extensively near
Port-Au-Prince providing medical care, nutritional support, clean water, and
micro-finance. Established as a 501(c)(3) humanitarian organization, MMDR has
transitioned its work under a new name, Live Beyond, to reflect a broadened
mission as an organization that chooses to Live Beyond ourselves our culture,
our borders, and this life so that others can Live Beyond disease, hunger,
poverty, and oppression.



For Cracker Barrel
Jeanne Ludington, 655-443-9115
Essential Broadcast Media
Ebie McFarland, 615-327-3259
For Brad Paisley
Schmidt Relations
Darlene Bieber, 615-851-4917
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