Boulder Brands, Inc. Reports Granting of Inducement Awards

Boulder Brands, Inc. Reports Granting of Inducement Awards

BOULDER, Co., Feb. 27, 2013 (GLOBE NEWSWIRE) -- Boulder Brands, Inc.
(Nasdaq:BDBD) reported today that it has granted an inducement award to
Jessica Morgan, a new employee hired as In-House Legal Counsel with Boulder
Brands, Inc. The award was made on February 18, 2013 under the Company's 2012
Inducement Award Plan, which provides for the granting of stock option awards
to new employees as an inducement to join the company. The inducement award
consists of 20,000 options for shares of Boulder Brands common stock. The
options have a ten year term and an exercise price equal to the fair market
value of Company common stock on the date of grant. The options vest in four
equal annual installments beginning on the one-year anniversary of the grant
date.

Boulder Brands, Inc. Logo

About Boulder Brands, Inc.

Boulder Brands, Inc. (Nasdaq:BDBD) is committed to providing superior tasting,
solution-driven products. The company's health and wellness platform consists
of brands that target specific consumer needs: Glutino and Udi's for
gluten-free diets; Earth Balance for plant-based diets; Smart Balance for
heart healthier diets; and Bestlife for weight management. For more
information about Boulder Brands, Inc., please visit www.boulderbrands.com.

The Boulder Brands, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=16361

CONTACT: Carole Buyers, CFA
         Senior Vice President,
         Investor Relations & Business Development
         Boulder Brands, Inc.
         cbuyers@boulderbrands.com
         303-652-0521 x152