This Morning's Winning Pizza Hits Domino's Menus
LONDON, February 27, 2013
LONDON, February 27, 2013 /PRNewswire/ --
A pizza with real television pedigree takes pride of place today on menus at
Domino's stores all across the UK. The Chimichurri™ pizza, created by Maria
Tyrrell from High Wycombe, won a national competition run by ITV's flagship
award-winning daytime TV show This Morning , in conjunction with Domino's
(Logo: http://photos.prnewswire.com/prnh/20121012/567789 )
To celebrate Maria headed to the Domino's store at High Wycombe - Loudwater -
to cook up the very first Domino's version of her winning Chimichurri™ pizza.
With the ITV cameras in tow the competition winner proudly rolled up her
sleeves and applied her skills to the pizza which features chicken, yellow and
red peppers, and Chimichurri™ sauce.
Maria said: "It's fantastic to see my creation now on the Domino's menu! Food
is a massive part of my family - my grandmother was a cordon bleu chef and my
parents and brother run an Argentine restaurant in Middlesex so I've always
loved cooking and using my Argentinean heritage in recipes. When I saw this
competition, I just had to enter."
The competition, which was held in November, invited This Morning viewers to
submit pizza topping ideas to create the People's Pizza. The tastiest pizza
ideas were whittled down to just three by a panel of experts including This
Morning ' s Phil Vickery, star of The Only Way is Essex , Mario Falcone, and
Domino's new product development chef, Chris Denoven. Maria Tyrrell was
announced as the winner in a public vote live on This Morning .
The pizza was a favourite of presenter Holly Willoughby, who commented at the
time of the winning announcement, "Well done Maria! I would've been happy with
any of them, but I did like that one I have to say - that was the one I
thought was the nicest."
Simon Wallis, sales and marketing director for Domino's Pizza, said: "We are
delighted to have been associated with this competition on ITV's most iconic
daytime TV show and are delighted that the pizza has now launched on our
To view the winning moment, click
http://www.itv.com/thismorning/food/peoples-pizza-winner-reveal/ . For
information on This Morning , visit http://www.itv.com/thismorning . For more
details on Domino's Pizza log onto http://www.dominos.co.uk .
Notes to Editors
Domino's Pizza Group plc is the leading player in the fast-growing pizza
delivery market and holds the exclusive master franchise to own, operate and
franchise Domino's Pizza stores in the UK, Republic of Ireland, Germany,
Switzerland, Liechtenstein and Luxembourg. The first UK store opened in Luton
in 1985 and the first Irish store opened in 1991. In April 2011, the Group
acquired a majority stake in the exclusive master franchise to own, operate
and franchise Domino's Pizza stores in Germany. In September 2012, the Group
acquired the master franchise for Switzerland, Luxembourg and Liechtenstein
and an option to acquire the Master Franchise Agreement in Austria prior to
the end of 2014.
As at 30 December 2012, there were 805 stores in the UK, Republic of Ireland,
Germany and Switzerland. Of these, 621 stores are in England, 51 are in
Scotland, 32 are in Wales, 20 are in Northern Ireland, one is on the Isle of
Man, two are mobile units, 48 are in the Republic of Ireland, 18 are in
Germany and 12 are in Switzerland.
Founded in 1960, Domino's Pizza is one of the world's leading pizza delivery
brands. Through its primarily franchised system, Domino's Pizza operates a
global network of more than 10,000 Domino's Pizza stores in 73 international
markets. Domino's Pizza has a singular focus - the home delivery of pizza,
freshly made to order with high quality ingredients.
Customers in the UK can order online at http://www.dominos.co.uk , in the
Republic of Ireland at http://www.dominos.ie and in Germany at
http://www.dominos.de . In addition, mobile customers can order by downloading
Domino's free iPhone, iPad and Android apps.
For more information, please contact: Danny Bowles The Domino's Pizza Press
Office Domino's Pizza Group Ltd Tel: +44(0)1908-580-564 E:
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