InvenSense® Powers Breakthrough Basketball Analysis Tool From InfoMotion Sports Technologies

  InvenSense® Powers Breakthrough Basketball Analysis Tool From InfoMotion
  Sports Technologies

     ITG-3200 and MPU-9150 motion sensors embedded inside of basketballs

Mobile World Congress 2013

Business Wire

SUNNYVALE, Calif. -- February 27, 2013

InvenSense, Inc. (NYSE: INVN), the leading provider of MotionTracking^™
devices, and InfoMotion Sports Technologies, the world’s leader for sports
products that quantify and digitize athletic skills requiring high levels of
muscle memory, announced that InvenSense’s ITG-3200 and MPU-9150 devices are
enabling InfoMotion’s 94Fifty sensor basketball skill analysis products. The
first in class “Total Skill Measurement” product incorporates an InvenSense
3-axis ITG-3200 gyroscope, into a regulation size and weight basketball. The
ball is designed to wirelessly provide coaches and players the ability to
instantly review the performance characteristics of any player at any skill
level providing real time feedback on their computer or smartphone.

InfoMotion will unveil a second product designed for consumers in March, with
plans to begin shipping in the 3^rd quarter of 2013. The 94Fifty consumer
version utilizes the InvenSense MPU-9150, a nine-axis
(gyroscope/accelerometer/compass) device including the industry’s only Digital
Motion Processor on chip. The ball will give players across the globe access
to some of the most sophisticated training information and feedback to improve
important muscle memory skills, such as shooting and ball-handling, more
efficiently and effectively.

“InvenSense MotionTracking devices deliver the performance and reliability
needed to enable a whole new class of MEMS-enabled sports equipment such as
the 94Fifty basketball,” said Ali Foughi, Vice President of Marketing and
Business Development at InvenSense. “We are excited to see 94Fifty’s
sophisticated basketball solutions released to market, and we anticipate
strong growth in the coming years for other motion-based sports equipment,
wearable sensors and health management products. We are executing to our
strategy of expanding our market reach to include new and emerging products.”

“InfoMotion’s flagship product, 94Fifty motion sensor basketball, has been
used on all levels of the sport and has been featured on ESPN’s ‘Sports
Science’ segment demonstrating the data this solution can deliver to coaches
and players to help them improve,” said Michael Crowley, InfoMotion Sports
Technologies, Founder and CEO. “By combining high-performance, InvenSense
motion sensors with our activity recognition algorithms, we can evaluate data
that correlates to key skills that are highly linked to success in sports that
require a high degree of muscle memory like basketball and soccer to automate
what the ball can measure.”

The new 94Fifty solutions are the first of a new breed of sensor-enabled
athletic equipment. For additional information please visit our website at or contact InvenSense Sales at

About InvenSense

InvenSense Inc. (NYSE: INVN) is the world’s leading provider
ofMotionTracking^™solutions for consumer electronic devices. The company’s
patentedNFPlatform and patent-pending MotionFusion^™ technology address the
emerging needs of many mass-market consumer applications via improved
performance, accuracy, and intuitive motion- and gesture-based interfaces.
InvenSense technology can be found in consumer electronic products including
smartphones, tablets, gaming devices, optical image stabilization and remote
controls for Smart TVs. The company’s MotionTracking products are also being
integrated into a number of industrial applications. InvenSense is
headquartered in Sunnyvale, California and has offices in China, Taiwan,
Korea, Japan, and Dubai. More information can be found

About InfoMotion Sports

InfoMotion Sports Technologies ( is the world’s
pioneering leader for innovating sports products that quantify and digitize
muscle-memory based athletic skills and for managing online communities so
that customers can share and compare results. IST products serve as a platform
to produce the world’s first player and team-specific information that enable
rapid development of muscle-memory skills. In addition, IST data collection
and management tools can be used to enable sophisticated media content,
cutting edge video game simulation, and real-time sports analytics and
monitoring for enhanced fan experiences. The company’s sports-specific brands
such as 94Fifty serve distinct customer needs for high-participation team
sports, and its products provide a foundation for pursuing the company’s
vision: to allow athletes to compete with anyone, anywhere on the planet, in
real time.

©2013 InvenSense, Inc. All rights reserved. InvenSense, MotionTracking,
MotionProcessing, MotionProcessor, MotionFusion, MotionApps, DMP, and the
InvenSense logo are trademarks of InvenSense, Inc. Other company and product
names may be trademarks of the respective companies with which they are


InvenSense, Inc.
Ali Foughi, 408-988-7339
Vice President
Marketing and Business Development
David Almoslino, 408-988-7339 ext. 285
Marketing and Communications
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