Attitude Drinks Reports Encouraging Sales and Re-Orders at Duane Reade in New York

Attitude Drinks Reports Encouraging Sales and Re-Orders at Duane Reade in New

NORTH PALM BEACH, Fla., Feb. 27, 2013 (GLOBE NEWSWIRE) -- Attitude Drinks
(OTCBB:ATTD) (OTCQB:ATTD), announced today that Phase III® has enjoyed
excellent consumer sales since placement on the shelves at Duane Reade in
August of 2012. Since the initial introduction, both chocolate and vanilla
flavors of Phase III® Recovery have been regularly re-ordered to re-stock
consumer sell-through at Duane Reade. Phase III® has been ordered 7 times with
a minimum order quantity of 154 cases per order.There have been six re-orders
which began in September, the first month after authorization.Attitude Drinks
has near term plans to accelerate our distribution in New York and will
commence our fitness oriented promotion with SuperFit Championships, LLC this
spring to leverage the success that Phase III® is now enjoying in Metro-New

Jack Shea, Executive VP of Sales of Attitude Drinks commented, "Duane Reade
with approximately 250 stores in metropolitan New York represents a critical
proving ground for Phase III® Recovery.Virtually all successful brands must
perform in Duane Reade stores in order to be respected in the retail trade.We
measure success with a retail account in terms of velocity and store
penetration; Phase III® is enjoying the kind of regular sell through and
subsequent re-orders that would represent a meaningful endorsement for any
beverage brand."

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with
a pure milk recovery drink that exploits recent scientific evidence confirming
the benefits of milk and protein as an exercise recovery aid. Phase III® is
sold in select markets throughout the United States, including colleges,
universities, convenience stores, fitness centers and gyms, as well as online.
For more information, including recent clinical trial results, visit

About Duane Reade

Founded in 1960, Duane Reade is the largest drug store chain in New York City.
In keeping with company's brand vision of New York Living Made Easy, Duane
Reade provides New Yorkers with prescriptions, health products and services,
beauty products and services, food and convenience items for daily life in the
City. Everything for "How I Feel", "How I Look", and "What I Need Now".The
company operates 250+ stores throughout the metropolitan New York region.
Duane Reade is part of the Walgreens family of companies, the nation's largest
drugstore chain with more than 7,900 stores in all 50 states, the District of
Columbia and Puerto Rico.

This news release contains forward looking statements within the meaning of
the Securities Litigation Reform Act. The statements reflect the Company's
current views with respect to future events that involve risks and
uncertainties. Among others, these risks include the failure to meet schedule
or performance requirements of the Company's contracts, the Company's
liquidity position, the Company's ability to obtain new contracts, the
emergence of competitors with greater financial resources and the impact of
competitive pricing. In light of these uncertainties, the forward-looking
events referred to in this release might not occur.

CONTACT: Roy Warren, CEO
         Attitude Drinks, Inc.
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