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Award-Winning Design Team Paves The Way For Faucet Innovation In Carmel, Indiana



   Award-Winning Design Team Paves The Way For Faucet Innovation In Carmel,
                                   Indiana

Delta Faucet Company attracts top talent to the Midwest

PR Newswire

INDIANAPOLIS, Feb. 27, 2013

INDIANAPOLIS, Feb. 27, 2013 /PRNewswire/ -- Headquartered in Carmel, Indiana,
one of Money magazine's 2012 "Best Places to Live," Delta Faucet Company has
earned its reputation as an innovation leader in kitchen and bath design.
Nestled in the heart of the Midwest, the company's promise to deliver unique
faucets and fixtures with distinctive design characteristics has drawn some of
the world's top design talent to the crossroads of the U.S., including the
recent addition of two new industrial designers, whose backgrounds in fine art
and automotive safety reflect the team's ability to approach design
differently.

"Creating a beautiful faucet can take years - from conceptualization to
production. The strength of our expanding team comes from its ability to
approach design from all angles, anticipating people's needs and developing
products that look timeless but are also reflective of current design trends,"
said Judd Lord, director of industrial design, Delta Faucet Company. "This
approach helps us to create products that are more than just faucets but
integral design elements in the kitchen and bath space and has resulted in
numerous innovations that continue to spur excitement within our team and the
design world."  

Working closely with Delta® product engineers to evaluate ethnographic
research and incorporate new technologies that address consumers' unmet and
unarticulated needs, innovations from Delta Faucet Company's industrial design
team have been recognized by multiple industry awards, including most recently
four Design Journal Awards for Design Excellence (ADEX); the International
Design Excellence Award (IDEA) and the Catalyst Award from the Industrial
Designer Society of America; and a GOOD Design Award presented by the Chicago
Athenaeum and Museum of Architecture and Design as well as the European Centre
for Architecture Art Design and Urban Studies.

One of the team's most notable faucet designs is the new, internationally
available, Delta Cassidy™ single-handle pull-down kitchen faucet. Inspired by
the classic shape of the female silhouette, the traditionally designed faucet
features a tapered base that mimics the look of a woman's cinched waist and
also integrates Touch[2]O^® Technology, which allows the flow of water to be
activated with a simple tap anywhere on the spout or handle of the faucet. 

Meet the Delta Faucet Company Industrial Design Team
Judd Lord
Director of Industrial Design

A designer for Delta Faucet Company for more than 19 years, Judd Lord took
over the reins of industrial design in 2000. His work has received hundreds of
design patents and numerous design awards. Lord designed many of Delta
Faucet's most successful product lines and was instrumental in laying out the
groundwork for its Brizo® product portfolio, personally designing several of
the initial marquee product suites. Lord holds an undergraduate degree in
design engineering and a master's degree in product design. He also helps
educate tomorrow's innovation leadership by teaching and supporting Delta
Faucet scholarship and mentor programs at Purdue University and the Milwaukee
Institute of Art and Design (MIAD).

Tony Spangler
Project Manager, Industrial Design

Responsible for hundreds of design patents over the course of his tenure of
more than 33 years with Delta Faucet Company, Tony Spangler has contributed in
capacities ranging from graphic to product design. Spangler now spends much of
his time researching and developing new designs and technologies often focused
on enhancing the end-user experience with water. His love of ancient history,
human-powered transportation and hand-building period objects fuels his unique
creative perspective.

Seth Fritz
Lead Industrial Designer

Inspired early on in life by Rube Goldberg, Seth Fritz knew he was born a
designer. His enthusiasm for all things design leads him to view the world
around him differently – much like Goldberg. A part of the Delta Faucet
Company team for ten years, Fritz's strong background in consumer friendly
design, market research, and creative problem-solving has led to many design
patents and numerous successful product suites in the current Delta and Brizo
product catalogues.

Mercedita Andrew
Lead Industrial Designer

With a multicultural background, Mercedita Andrew is one of the most recent
additions to the Delta Faucet Company industrial design family.  Born and
raised in Puerto Rico, Andrew moved to New York City to pursue her master's
degree in industrial design. Her interest in the creative applications between
art and design has influenced her career since its start, when she co–founded
a fine art studio in Puerto Rico. Andrew's unique take on art and design will
continue to fuel new and innovative designs.

Celine Garland
Lead Industrial Designer

Born and raised in Singapore, Celine Garland earned her degree in graphic
design and then worked as a graphic designer before coming over to the United
States to pursue a degree in furniture design. For the last six years, she has
been working as an industrial designer at Delta Faucet Company where she
firmly believes the best design resides in the attention to details. Her
background in design, combined with her unique cultural and educational
experiences, allows Garland to bring a distinct perspective to the design
process.

Jordan Bahler
Industrial Designer

Even after years of living in places like Texas and Germany, Jordan Bahler
believes the Midwest has always been her home. A graduate of Purdue
University, Bahler was drawn to design by a combined love of both physics and
fine arts. Bahler believes her diverse interests are driven in part by her
engineer father, who encouraged her to enter every science competition since
grade school and by her mother, who made sure the majority of their time in
Europe was spent exploring art museums. Most recently working in automotive
safety design, Bahler now hopes to push the limits of what defines a faucet.

About Delta Faucet
There is a philosophy at the heart of every Delta® product: there is a better
way to live with water. It goes beyond excellent design to incorporate smart
thinking that anticipates people's needs. From proprietary Touch[2]O®
Technology that turns faucets on and off with just a touch to H2Okinetic™
shower technology that uniquely shapes the water to create larger water
droplets that retain heat longer for a more drenching shower experience, Delta
products incorporate thoughtful features that delight. Paired with beautiful,
inspirational design, it's another way that the Delta® brand is more than just
a faucet. Delta products are offered by Delta Faucet Company, which was named
2011 WaterSense® Manufacturer Partner of the Year by the U.S. Environmental
Protection Agency. Delta Faucet Company is a worldwide leader in kitchen
faucets, bath faucets, showerheads, shower systems, toilets and related
accessories and sells products in more than 53 countries. For more
information, visit www.deltafaucet.com.

About Masco
Masco Corporation (NYSE:MAS) is one of the world's largest manufacturers of
brand-name consumer products for the home and family, including Behr^® paint;
Delta and Hansgrohe^® faucets, bath and shower fixtures; KraftMaid^® and
Merillat^® cabinets; and Milgard^® windows and doors. Masco is also a leading
provider of services that include the installation of insulation and other
building products through Masco Contractor Services. Visit www.masco.com for
more information on the Masco family of brands.

Links to additional resources
Cassidy™ Kitchen Collection
Delta Online Press Room

SOURCE Delta Faucet Company

Website: http://www.deltafaucet.com
Contact: Sarah Sinitean, MSL Chicago, +1-312-861-5274,
sarah.sinitean@mslgroup.com
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