Samsung Showcases Smart Signage Platform at DSE 2013

  Samsung Showcases Smart Signage Platform at DSE 2013

 Integrated, open-source platform is designed to simplify the digital signage
    deployment process and enable dynamic, cost-efficient message delivery

Digital Signage Expo 2013

Business Wire

LAS VEGAS -- February 27, 2013

Samsung Electronics America Inc., a subsidiary of Samsung Electronics
Corporation and the number one worldwide provider of commercial LCD displays
according to DisplaySearch, is showcasing the Samsung Smart Signage Platform,
a new open-source digital signage platform, among its latest technology
innovations at the Digital Signage Expo (DSE), this week at the Las Vegas
Convention Center, Booth #902.

Samsung Smart Signage Platform (Photo: Business Wire)

Samsung Smart Signage Platform (Photo: Business Wire)

Samsung’s Smart Signage Platform is designed to simplify the digital signage
deployment process while facilitating the growth of a new application
ecosystem with leading software developers and content providers. Available on
select Samsung large-format displays launching this year, the Smart Signage
Platform is an integrated, open-source platform built around an embedded media
player and software developer kit (SDK).

“Samsung’s legacy in commercial display technology, as well as our leadership
in advanced semiconductor solutions, allows us to bring this unique open
platform technology to the digital signage market,” said Tod Pike, senior vice
president at Samsung’s Enterprise Business Division. “Samsung’s Smart Signage
Platform allows developers to create apps that enable seamless delivery of
dynamic content and messaging. We are already actively engaged with a number
of the leading content developers and look forward to welcoming more onboard
in the coming months.”

Collaborative Application Ecosystem

Samsung’s new SDK for signage software allows software partners to develop
customized signage applications suitable for an array of business and user
environments. Backed by best-in-breed software developers and solution
providers, including Capital Networks, Four Winds Interactive, Scala,
Signagelive and Wireless Ronin, customers will have access to signage experts
to help create customized solutions.

Samsung’s Smart Signage Platform is designed to provide a simpler path to
deployment for organizations that are looking to transition from static
signage to dynamic digital displays.

As a cloud-based solution, the Smart Signage Platform has the ability to
locally or remotely send content from a web server directly to a display. This
enables software providers to distribute software updates and changes directly
to displays that are connected to the platform, offering customers with a
quick and efficient solution for keeping content fresh and targeted for the
unique needs of their end users.

Comprehensive, Cost-Effective Solution for Businesses

The Samsung Smart Signage Platform provides a simple, easy-to-use interface,
eliminating complicated set-up and installation processes.

Powered by a System on Chip (SoC) semiconductor and featuring a dual-core CPU,
full codec video processor and either 4GB or 8GB of storage depending on the
model, Samsung’s Smart Signage Platform includes an embedded, high-performance
media player which allows users to play back content without the need for a
separate PC or set-back box. By eliminating the need for external devices, the
Samsung Smart Signage Platform ensures clean and simple installation and
operational processes, saving both time and money. The technology also
supports open pluggable standard (OPS) platforms.

The Smart Signage Platform is compatible with the 2013 lines of the following
Samsung digital signage products:

  *ME – C Series – these ultra slim, lightweight displays provide increased
    energy savings of 35% or more over CCFL backlit displays, while a thin
    chassis and narrow bezel help simplify installation and provide a more
    impactful message.
  *PE – C Series – a line of ultra-slim large format displays ideal for
    high-traffic areas that require 24/7 reliability, including commercial,
    public and corporate environments. These displays feature LED backlighting
    for brighter, more colorful images and anti-glare technology that offers a
    sharp picture, even in brightly lit indoor environments.
  *MD – C Series – ideal for high-traffic areas, including commercial, public
    and corporate environments, the design elements of these displays
    facilitate enhanced performance with the added benefit of cost-savings. At
    just 19mm, a narrow bezel allows audiences to focus more on the content,
    and the slim depth of the series offers more available space for other

For more information on the Samsung Smart Signage Platform, visit Samsung at
DSE Booth #902.

Samsung will also be presenting several seminars and presentations at DSE
addressing the Smart Signage Platform and other market trends.

  *Business Side of Dynamic Signage – Feb 27, 4:00-5:00pm
  *Redefining the Retail Experience: Best Practices for Integrating
    Interactive Displays to Engage Customers  – Feb. 28, 3:45-4:15pm –
    On-Floor Workshop Theater B
  *The Samsung Smart Signage Platform – Feb. 27 11:00-11:30am & Feb. 28
    3:00-3:30pm – Booth # 1463
  *The New Retail Experience – Feb. 27 2:00-2:30pm & Feb. 28 11:00-11:30am –
    Booth # 1463
  *Creating an Interactive Digital Classroom -- Feb. 27 3:00-3:30pm & Feb. 28
    2:00-2:30pm – Booth # 1463

About Samsung Electronics America Enterprise Business Division

As a global leader in Information Technology, Samsung’s Enterprise Business
Division (EBD) is committed to introducing new business experiences across a
diverse spectrum of industries from retail to healthcare, hospitality to
sales. We believe technology brings business and customers together — to
better share, collaborate and discover new opportunities. With a
market-oriented approach to innovation, EBD is a division of Samsung
Electronics America (SEA), Inc., a U.S. subsidiary of Samsung Electronics
Company, Ltd. (SEC). For more information, please visit, call 1-866-SAM-4BIZ or follow Samsung EBD via
Twitter @SamsungBizUSA.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, LTE systems, medical
devices, semiconductors and LED solutions. We employ 236,000 people across 79
countries with annual sales exceeding KRW 201 trillion. To discover more,
please visit

Photos/Multimedia Gallery Available:



Samsung Electronics America
Enterprise Business Division
Allison Kohn, 201-807-3144
Allison+Partners for
Samsung Electronics America
Enterprise Business Division
Molly Luby, 646-428-0611
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