Brother Introduces A Digital Color Printer Under $300 Featuring Wireless Connectivity And Duplex Printing

   Brother Introduces A Digital Color Printer Under $300 Featuring Wireless
                       Connectivity And Duplex Printing

New Brother Digital Color Printers Deliver Professional Results and
Big-Business Features for the Small Business Budget

PR Newswire

BRIDGEWATER, N.J., Feb. 27, 2013

BRIDGEWATER, N.J., Feb. 27, 2013 /PRNewswire/ --Brother International
Corporation, a leader in small business technology, today announced the launch
of its new HL-3000 series of digital color LED printers that allow small
businesses to produce professional-looking color documents at speeds up to
23ppm, giving them a competitive edge in the marketplace.

A recent study among small business owners by Brother reveals that presenting
their business in a professional light is the most important influence for
printing in color^1. With this in mind, Brother recognized the need for small
businesses to print high quality, professional color documents at speeds up to
23ppm without spending time and money at local copy centers or over-spending
on expensive printers to get the business-focused features they wanted.

Brother's new HL-3000 printer series is an ideal solution for those needs. The
low starting price of just $249.99 makes them affordable to small business
owners and the new cost-saving high capacity replacement toners (approximately
2,200 pages^2) can help reduce their cost per page. Additionally, fast print
speeds, two-sided (duplex) capability, advanced wireless and mobile device
printing; all in a compact footprint give users a host of features previously
unavailable in a reliable ^ digital color printer under $300.

"We discovered that when small businesses want professional, high-impact color
printing they either went to local copy centers or had to over-spend on a
printer to get the results they desire" said Steve Feldstein, Director of
Marketing for Brother laser and scanner products. "We're excited to provide an
affordable, compact digital color printer that not only delivers on the
results, but also gives customers the features they need to be more productive
in their business."

The two new digital color printer models, the HL-3140CW and the HL-3170CDW,
make producing crisp black and high-impact color documents more accessible for
small businesses. With the new HL-3000 series, users benefit from:

  oBlazing fast print speeds – Up to 19ppm color/black (HL-3140CW) and up to
    23ppm color/black (HL-3170CDW)
  oHigh-impact color business printing – Utilizes Brother Digital LED Print
    Technology to print up to 600x2400 dpi resolution
  oSavings – Save up to 60% by conveniently printing your color documents
  oReliability – 9 out of 10 Brother laser owners would recommend a Brother
    Laser Printer
  oSupport – Free phone support for the life of the product

To further benefit the customer, the new HL-3140CW and HL-3170CDW were
designed with business-friendly enhancements to outperform in their class and
tomake producing professional color documents in-house fast, convenient and
affordable for small business owners. The latest enhancements to the new
HL-3000 series from Brother include:

Cost Saving Features

  oTwo-Sided (Duplex) Printing automatically produces two-sided color
    business documents to help save paper (HL-3170CDW)
  oNew High Capacity Replacement Color Toners provide approximately 8 percent
    lower color cost per copy versus standard capacity replacement color
  oSecure Function Lock limits accessibility to selected functionality on a
    per user basis to helpreduce unnecessary use as well as paper and toner
  oDeep Sleep Mode uses less than one watt of power when not in use
  oAuto Off Mode powers off the unit when not in use to reduce energy
    consumption. For more information, please visit


  oWireless Networking support for b/g and now n access points (wireless
    802.11b/g/n interface)
  oWireless Printing From Your Mobile Device via^5 Google Cloud Print™,
    Brother iPrint&Scan (free downloadable app), Cortado Workplace and Wi-Fi


  oFaster Print Speeds up to 23ppm color/black (HL-3170CDW)

The Brother HL-3140CW and HL-3170CDW will be available in March 2013 with
estimated street prices of $249.99^6 and $279.99^6, respectively.

For more information on the Brother HL-3000 series of digital color printers,
please visit

Estimated Street Price: $249.99 ^ 6

  oFast color and black printing – up to 19ppm
  oHigh-impact business printing – at up to 600x2400 dpi resolution using
    Brother Digital LED print technology
  oWireless 802.11b/g/nand Hi-Speed USB 2.0 interfaces
  oHigh capacity color toners available (approx. 2,200 pgs)^2
  oDeep sleep mode – uses <1W when not in use
  oWireless printing from your mobile device^5 via Google Cloud Print™,
    Brother iPrint&Scan (free downloadable app), CortadoWorkplace and Wi-Fi
  oLarge input paper capacity of 250 sheets – adjustable for letter or legal,
    plus a single-sheetmanual feed slot for envelope printing or thicker
  oOne year limited warranty with free phone support for the life of the

Estimated Street Price: $279.99 ^ 6
The same features as the HL-3140CW, plus:

  oFast color and black printing - up to 23ppm
  oAutomatic duplex printing
  oEthernet interface
  oPCL6 and BR-Script3^7 emulations

About Brother
Brother International Corporation is one of the premier providers of products
for the home, home office and office. The U.S. corporate office in
Bridgewater, N. J., was established on April 21, 1954 and currently markets
many industrial products, home appliances and business products manufactured
by its parent company, Brother Industries, Ltd. of Nagoya, Japan.

These products include an award-winning line of Multi-Function Center®
machines and printers. Brother also provides the number-one line of facsimile
machines in the U.S. and is the leader in electronic labeling, with its full
line of P-touch® Electronic Labeling Systems. For more information you can
visit the website at

^1 ^ Based on study conducted December 2012 by B2B International.
^2Approximate yield in accordance with ISO/IEC 19798 (Letter/A4).
^3Based on Brother cost per copy (MSRP) calculation vs. nationwide copy
centers as of October 2012.
See for details.
^4TN225 (CMY) vs. TN221 (CMY). Up to 7.5% claim based on cost per copy using
cartridge MSRP. TN225 cartridge is sold separately.
^5 Requires connection to a wireless network. See for
details, availability, and mobile device compatibility.
^6 Estimated street price, prices may vary.
^7Postscript 3 compatible

All trademarks and registered trademarks referenced herein are the property of
their respective companies. Cortado is a trademark of Cortado AG. All
specifications subject to change without notice.

Working with you for a better environment
At Brother, our green initiative is simple. We strive to take responsibility,
act respectfully and try to make a positive difference to help build a society
where sustainable development can be achieved. We call this approach Brother

SOURCE Brother International Corporation

Contact: Stephen Drusano, MSLGROUP, +1-646-500-7665,
Press spacebar to pause and continue. Press esc to stop.