NCR Teams Up with Modell’s Sporting Goods to Deliver Exceptional Shopping Experiences

  NCR Teams Up with Modell’s Sporting Goods to Deliver Exceptional Shopping

  NCR Helps Sporting Goods Retailer Reinvent Chain-Wide Customer Experience,
                        Making Checkout Faster, Easier

Business Wire

DULUTH, Ga. -- February 27, 2013

NCR Corporation (NYSE:NCR) announced today that it will provide retail
technology and services to the 154-store Modell’s Sporting Goods chain.
Modell’s will deploy 1,000 of the industry-leading NCR RealPOS 82XRT
point-of-sale (POS) terminals. NCR will also provide Modell’s with services
and support over a multi-year period. This marks NCR’s first engagement with

NCR was selected to support Modell’s chain-wide strategy to enhance customer
service and loyalty by offering a faster check-out experience along with
content and offers at the point of sale.

The RealPOS terminals support high definition video and graphics on
customer-facing displays, increasing the effectiveness of all loyalty program
promotions and offers. Additionally, the system’s advanced architecture
ensures transaction processing is fast, allowing shoppers to be checked out

NCR’s services offerings help ensure that by maximizing system up-times across
the chain, Modell’s environment is optimized for the experience their
customers expect.

“As Modell’s works to evolve our stores, we needed a technology partner with
comprehensive solutions that could meet our and our shoppers’ omni-channel
retailing needs today and tomorrow,” said Modell’s CEO Mitchell Modell. “NCR
is a leader in retail innovation and we believe we now have a technology
foundation that will help us provide the ultimate in customer satisfaction and
shopper experiences.”

Modell’s will deploy the RealPOS terminals starting in the second quarter of
this year.

“NCR is excited about this engagement with Modell’s and we look forward to
helping Modell’s make everyday easier for their customers by delivering fast,
convenient shopping experiences in their stores,” said NCR Retail Vice
President and General Manager of General Merchandise Adam Blake. “Our
innovative technology and services are all designed to help retailers better
serve their customers to maximize customer satisfaction, sales and profits.”

About Modell’s Sporting Goods

Founded in 1889 by Morris A. Modell, the first Modell's store was located on
Cortlandt Street in lower Manhattan, NYC. Four generations of the Modell
family have developed the family business into a chain of over 150 stores
throughout the Northeast. Modell's Sporting Goods represents a tradition of
shopping with one of the most trusted names in the business. Modell's stands
for selection, quality, value and superior customer service - all backed by
dedicated Associates who are willing to go that extra step to guarantee
complete customer satisfaction.

This level of commitment to excellence has been the cornerstone by which
Modell's Sporting Goods was founded and has grown. delivers to you
the convenience of online shopping, combined with the reputation, support and
tradition of over 120 years of retail experience.

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the
world connects, interacts and transacts with business. NCR’s assisted- and
self-service solutions and comprehensive support services address the needs of
retail, financial, travel, hospitality, gaming, public sector, telecom carrier
and equipment organizations in more than 100 countries. NCR ( is
headquartered in Duluth, Georgia.NCR is a trademark of NCR Corporation in the
United States and other countries.

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NCR Corporation
Mark Scott, 678-808-7721
Cell: 404-771-8658
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