Raycom Expands Contract With Rentrak; Now Covers 23 TV Markets

        Raycom Expands Contract With Rentrak; Now Covers 23 TV Markets

—Deal Adds Six New Stations Across Five Television Markets—

PR Newswire

PORTLAND, Ore., Feb. 27, 2013

PORTLAND, Ore., Feb. 27, 2013 /PRNewswire/ --Rentrak Corporation (NASDAQ:
RENT), the leader in multi-screen media measurement serving the advertising,
television and movie industries, today announced a multi-year, multi-market
expansion of its partnership with Raycom Media. The new contract adds KCBD
(NBC) Lubbock, TX; KFVS (CBS) Paducah, KY-Cape-Girardeau, MO; KSLA (CBS)
Shreveport, MS; WECT (NBC) and WSFX (FOX) Wilmington, NC; and WDBD (FOX)
Jackson, MS.

Raycom began its partnership with Rentrak in 2010 with two stations, WBTV
(CBS) Charlotte, NC and WBRC (FOX) Birmingham, AL. Over the past 30 months,
Raycom has continued to expand and solidify the partnership, as it now uses
Rentrak's TV audience insights at 30 local stations representing 23 television
markets.

Rentrak's foundation of massive databases of passively-measured TV viewing
information merged with consumer purchase behavior information, creates a
unique system for understanding how purchasers of products truly interact with
television programming.

Wayne Daugherty, COOat Raycom Media said, "Rentrak offers the demographics,
psychographics and purchase information to help our customers get a far deeper
and more relevant understanding of which programs not only deliver more
viewers, but critically how to best target these viewers using their specific
purchasing behavior."

"Rentrak is very pleased to announce another expansion with Raycom Media,"
said Cathy Hetzel, Corporate President  and President of the AMI Division at
Rentrak. "Raycom is a terrific partner, and we look forward to continuing to
grow our local market services with them as one of our cornerstone clients."

Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 22
million televisions and is the only fully integrated system of detailed
satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation:
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com/ abialek@rogersandcowan.com

(Logo:http://photos.prnewswire.com/prnh/20130114/LA42144LOGO)

SOURCE Rentrak Corporation

Website: http://www.rentrak.com
 
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