Brightcove Launches Native Player Solution for Premium Video Apps on Apple iOS & Google Android Devices

  Brightcove Launches Native Player Solution for Premium Video Apps on Apple
  iOS & Google Android Devices

  New software development kits bring together the speed and performance of
  native smartphone and tablet video players with the Brightcove media API,
             advertising, analytics and digital rights management

Brightcove to discontinue App Cloud and accelerate investment in native player
     SDKs to address mobile app requirements of premium video publishers

Business Wire

BOSTON -- February 27, 2013

Brightcove (NASDAQ: BCOV), a leading global provider of cloud content
services, today introduced new native player software development kits (SDKs)
for Apple iOS and Google Android devices, integrated with industry-leading
advertising, analytics, audience measurement and digital rights management
providers. Now premium video publishers can rapidly deliver apps that
integrate with the third-party services required for successful video
monetization and harness the performance and deep operating system integration
that only native technology can provide.

“The biggest challenge facing media companies today is delivering high-quality
video across mobile devices with the advertising, analytics and content
protection required to propel their business,” said Phil Costa, director of
product management, Brightcove. “We architected these new native player SDKs
in close collaboration with media industry leaders to provide maximum power
and flexibility to developers building video-rich apps for the leading
smartphones and tablets.”

The Brightcove player SDKs extend the native video player capabilities of iOS
and Android devices with a rich layer of additional functionality and
integrations that accelerate development of high-quality consumer experiences.
Built-in support for mixed video types and automatic buffering enable a
seamless viewing experience, while easily skinnable video controls and layouts
enable publishers to fully customize the player to their brand.

The SDKs and next generation player architecture are also designed to support
the needs of the Brightcove partner ecosystem, with a rich set of APIs for
customization by partners. Brightcove’s native player SDKs have been
integrated with Adobe SiteCatalyst, Adobe Pass, Akamai Media Analytics,
comScore Media Metrix, FreeWheel, Google DoubleClick for Publishers, Nielsen
VideoCensus and Google Widevine. The native player SDKs work with the
Brightcove Video Cloud Media API, as well as with other online video
platforms.

Pricing and Availability

The native player SDKs for iOS and Android devices are available today free of
charge to Pro and Enterprise edition Brightcove Video Cloud customers. We plan
to make the native player SDKs available as stand-alone commercial products
for customers who manage their own online video platform or use other
third-party solutions.

App Cloud Discontinuation

In connection with the company’s decision to emphasize native SDKs, Brightcove
today also announced plans to discontinue App Cloud and accelerate investment
in its native player SDKs. Brightcove will continue to operate App Cloud for
existing customers through June 2014.

“The mobile app development marketplace is emerging and dynamic, and we have
learned a great deal from our customers and prospects as a direct result of
ramping our App Cloud efforts over the last eighteen months,” said David
Mendels, president, chief operating officer and chief executive
officer-designate of Brightcove. “By increasing investments in our native
player SDKs, we will be able to innovate more rapidly to solve the complex
challenges of multi-platform video app development and leverage our leadership
position in what we believe is a fast-growing, multi-billion dollar online
video platform market opportunity.”

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content
services, offers a family of products used to publish and distribute the
world’s professional digital media. The company’s products include Video
Cloud, the market-leading online video platform and Zencoder, a leading
cloud-based media processing service and HTML5 video player technology
provider. Brightcove has more than 6,350 customers in over 60 countries that
rely on Brightcove cloud content services to build and operate media
experiences across PCs, smartphones, tablets and connected TVs. For more
information, visit http://www.brightcove.com.

This press release includes certain “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995, including
statements concerning our anticipated objectives, growth and/or expected
product and service developments or enhancements. These forward-looking
statements include, but are not limited to, plans, objectives, expectations
and intentions and other statements contained in this press release that are
not historical facts and statements identified by words such as “expects,”
“anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” or words
of similar meaning. These forward-looking statements reflect our current views
about our plans, intentions, expectations, strategies and prospects, which are
based on the information currently available to us and on assumptions we have
made. Although we believe that our plans, intentions, expectations, strategies
and prospects as reflected in or suggested by those forward-looking statements
are reasonable, we can give no assurance that the plans, intentions,
expectations or strategies will be attained or achieved. Furthermore, actual
results may differ materially from those described in the forward-looking
statements and will be affected by a variety of risks and factors that are
beyond our control including, without limitation, risks associated with our
history of losses, our limited operating history; expectations regarding the
widespread adoption of customer demand for our products; keeping up with the
rapid technological change required to remain competitive in our industry; our
ability to retain existing customers; and other risks set forth under the
caption “Risk Factors” in the Company’s final prospectus related to its
initial public offering filed pursuant to Rule 424b under the Securities Act
with the Securities and Exchange Commission on February 17, 2012, as updated
by our subsequently filed Quarterly Reports on Form 10-Q and our other SEC
filings. We assume no obligation to update any forward-looking statements
contained in this document as a result of new information, future events or
otherwise.

Contact:

North America
SutherlandGold Group for Brightcove
Lisa Langsdorf, 212-905-6218
llangsdorf@sutherlandgold.com
or
Europe
AxiCom for Brightcove
Sheena Riviera, +44 20 8392 4064
sheena.riviera@axicom.com