ADDING MULTIMEDIA Nike Introduces the 2013 LIVESTRONG Team Canada World Women’s Hockey Championship Jersey

  ADDING MULTIMEDIA Nike Introduces the 2013 LIVESTRONG Team Canada World
  Women’s Hockey Championship Jersey

Nike Celebrates LIVESTRONG in partnership with Hockey Canada and Forzani Group

Business Wire

OTTAWA, Ontario -- February 27, 2013

Nike Team LIVESTRONG ambassador Tessa Bonhomme was joined by fellow athletes
Gillian Apps, Meghan Agosta and Jayna Hefford at the official unveiling of the
LIVESTRONG Team Canada jersey that the Women’s National Team team will proudly
wear during the first game of the tournament on April 2, 2013, in Ottawa. Also
in attendance to celebrate the launch at Sport Chek Place D’Orleans was Doug
Ulman, LIVESTRONG President, Dan Church, Hockey Canada Head Coach, Women’s
National Team and Joe Monahan from Nike LIVESTRONG.

Nike Team LIVESTRONG ambassador, Tessa Bonhomme (far right), is joined by
fellow athletes (right to ...

Nike Team LIVESTRONG ambassador, Tessa Bonhomme (far right), is joined by
fellow athletes (right to left) Jayna Hefford, Meghan Agosta and Gillian Apps
at the official unveiling of the LIVESTRONG Team Canada jersey that the
Women's National Team will wear during their first game of the Women's World
Championships on April 2 in Ottawa. (Photo: Business Wire)

The jersey reveal kicks off a “Fight With Us” movement with national partner
Sport Chek to support the Canadian women’s team and the LIVESTRONG Foundation,
both of which are dedicated to uniting, inspiring and empowering people
affected by cancer. Canadians from coast-to-coast can show their support for
the national women’s team and take up the fight by purchasing the limited
edition jersey and other LIVESTRONG apparel including the Element Half-Zip for
men and women, the men’s Fly Short, the women’s Twisted Training Capri and the
men’s Free Trainer 3.0.

“Cancer will strike one in two men and one in three women in our lifetime.
It’s a staggering reality that demands attention — an issue Nike remains
committed to through support of the LIVESTRONG Foundation,” said Joe Monahan,
Nike LIVESTRONG General Manager. “The Women’s World Championships presents an
amazing opportunity to celebrate the LIVESTRONG movement in Canada and Nike is
thrilled that the members of our national women’s team, the leaders at Hockey
Canada and our partners at Sport Chek have joined together in our ongoing
battle against cancer.”

The Foundation has invested more than $620,000 in Canadian organizations and
programs that serve survivors and further the fight against cancer. To date,
Nike has helped raise more than $100 million for the Foundation, which has
raised more than $500 million to help people affected by cancer since its
inception 16 years ago. Nike supports the Foundation’s mission to make cancer
a global priority, reduce the stigma of the disease and make access to care a
reality for all survivors.

“LIVESTRONG is about a cause and not one individual. Nike’s LIVESTRONG
collection supports the Foundation,” said Doug Ulman, LIVESTRONG Foundation
President & CEO. “Since 2009, we have worked to help cancer survivors move
beyond treatment through the Cancer Transitions program in cities across

“Hockey Canada and Team Canada have had a strong partnership with Nike for
nearly 20 years. In that time we have seen how their ongoing commitment to the
LIVESTRONG Foundation has made a real and undeniable difference in the fight
against cancer,” said Dan Church, head coach of Canada’s National Women’s
Team. “As a team, are extremely proud be a part of this opportunity and we
look forward to wearing the jersey with pride and supporting this great

The full line of LIVESTRONG apparel and the Women’s World Championship
LIVESTRONG jersey is currently available at Sport Chek and Sport Expert
locations across Canada.

“Sport Chek has a long standing relationship with Nike, and a newly found
partnership with Hockey Canada,” explains Frederick Lecoq, VP Marketing at FGL
Sports. “We applaud their efforts for coming together and taking the ongoing
battle against cancer to the ice at the World Championships in Ottawa. The
stage is set for a great tournament and we’re excited to see our ladies don
the black and yellow.”

About Hockey Canada

Hockey Canada is the governing body for hockey in Canada and a member of the
International Ice Hockey Federation (IIHF), with a membership through its 13
provincial branch associations of over 700,000 players, coaches and
officials.Hockey Canada is a not-for-profit organization that creates
leading-edge hockey development programs for its members to deliver in
communities across Canada, provides consistent rules and regulations and
various other membership services from coast to coast, manages numerous
regional, national and international hockey championships and events, and
leads the operation of all teams that represent Canada in international hockey
competition. Hockey Canada’s mission is to “lead, develop and promote positive
hockey experiences.”

About NIKE, Inc.

NIKE, Inc. (NYSE:NKE), based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear, apparel,
equipment and accessories for a wide variety of sports and fitness activities.
Wholly-owned Nike subsidiaries include Converse Inc., which designs, markets
and distributes athletic lifestyle footwear, apparel and accessories and
Hurley International LLC, which designs, markets and distributes surf and
youth lifestyle footwear, apparel and accessories. For more information, visit or follow @Nike.

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APEX Public Relations
Erick Bauer, 416-934-2108
Hockey Canada
André Brin
Director, Communications
Directeur, communications
Phone/ Téléphone: 403-777-4557
Cell/ Cel.: 403-540-8444
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