Astral Out-of-Home Launches New Online Platform for Marketing and Advertising Professionals

Astral Out-of-Home Launches New Online Platform for Marketing and Advertising 
Astral Out-of-Home is aiming to inspire Canada's creative professionals by 
providing a space to share industry knowledge 
TORONTO, Feb. 27, 2013 /CNW Telbec/ - As part of its commitment and passion 
for innovation, Astral Out-of-Home has launched a new platform called 
FACE/AD/BLOG. The new online resource and corresponding Twitter and Facebook 
assets showcase bold and cutting-edge projects for the professionals that give 
our cities their unique character through advertising. 
From Toronto to Montreal to Vancouver, Astral Out-of-Home is in the forefront 
of shaping Canada's urban landscape. With this new online platform, 
FACE/AD/BLOG not only brings together artists, photographers, designers, 
architects and some of the most ingenious minds in advertising and marketing, 
but also offers infinite possibilities to create inspiration. The platform 
will highlight great examples of creativity from across the country, and 
shares the industry knowledge and insights from key influencers and 
specialists in the field. 
"Out-of-home advertising changes our perception of the urban landscape and we 
wanted to provide the marketers and advertisers responsible with an online 
platform to inspire their creativity," said Nathalie Doré, Vice-President, 
Marketing and Media Creativity at Astral Out-of-Home. "Our partners are always 
seeking new ideas, industry trends, and information about what's being done at 
home and abroad. With FACE/AD/BLOG we're giving them exactly that, and aiming 
to start conversations, inform and inspire." 
To engage their clients, Astral Out-of-Home has created a large format 
publication made out of posters, which feature artwork and stories about 
influential artists and non-artists who help give our cities their creative 
character. Astral Out-of-Home is delivering the posters to their partners to 
help inspire and ultimately drive them to be part of the dialogue on 
"It was important that we find an innovative way to market the online platform 
to those who know marketing best," said Doré. "The posters tell our story in 
a creative way and introduce FACE/AD/BLOG to our clients, and give them 
something to remember it by." 
FACE/AD/BLOG is already live with content developed by Editor-in-Chief, 
Anne-Marie Archambault, including photos and interviews with influencers like 
the country's leading designer of street furniture, the art group GRL from 
Vancouver and Montréal's own En Masse. As the online platform evolves Astral 
Out-of-Home will continue to look for content that is fearless, optimistic, 
passionate and ties back to the tag line: Show Your Colours. 
FACE/AD/BLOG launched on February 20, 2013. Keep up with the trends and look 
for information and updates through Twitter: @FACEADBLOG and Facebook: 
Astral Out-of-Home
Astral Out-of-Home is one of Canada's leading out-of-home advertising 
companies with more than 9,500 strategically-placed advertising faces in key 
markets in Québec, Ontario, and British Columbia. As a forward-looking 
company, Astral Out-of-Home has embarked on a series of green-and-clean 
initiatives to reduce its ecological footprint and actively participate in 
sustainable development. 
Astral Media Inc. 
Founded in 1961, Astral(TSX: ACM.A ACM.B) is one of Canada's largest media 
companies. It operates several media properties—pay and specialty 
television, radio, out-of-home advertising and digital media 
properties—among the most popular in the country. Astral plays a central 
role in community life across the country by offering diverse, rich and 
vibrant programming that meets the tastes and needs of consumers and 
advertisers alike. To learn more about Astral, go to 
Media Contact 
Abigail Bueno 416-642-7893 
Véronique Desroches Marketing Director Astral Out-of-Home 514-529-6664 ext.7637 
SOURCE: Astral Media Inc. 
To view this news release in HTML formatting, please use the following URL: 
CO: Astral Out-of-Home
ST: Quebec
-0- Feb/27/2013 13:00 GMT
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